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All Journal Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Kajian Ilmu Manajamen
Miftahul Jannah
Fakultas Ekonomi Dan Bisnis, Universitas Trunojoyo Madura, Madura, Indonesia
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Analisis SWOT sebagai Strategi Peningkatan Pengunjung Eduwisata Garam Madura Hikma Sofia; Miftahul Jannah; Vidi Hadyarti
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 2 (2022): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (893.092 KB) | DOI: 10.21107/jkim.v2i2.16311

Abstract

This study aims to determine the potential and problems experienced by Eduwisata Garam Madura. These potentials and problems can be analyzed using a SWOT analysis. from the analysis, it can be found strategies that can be applied in Eduwisata Garam Madura. Strategies that can be applied include utilizing the concept of edutourism by making the destination attractive to visit and providing river crossing facilities and adding instagramable selfie spots so that consumers are loyal, utilizing the e-salt concept by providing affordable prices to attract the attention of new visitors, and completing area facilities. ample parking and transportation to minimize customers switching to new competitors and visitors can visit Eduwisata Garam Madura.
SWOT Analysis in Determining Marketing Strategy at PT. Sejahtera Wahana Gemilang (Chitose Surabaya) Miftahul Jannah; Mohammad Rehan Firdaus
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 2 No. 6 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.037 KB) | DOI: 10.35877/454RI.daengku1319

Abstract

The purpose of this study is to find an alternative formula for a competitive marketing strategy by using the SWOT (Strength, Weakness, Opportunity, Threat) analysis method at PT. Prosperous Wahana Gemilang. The SWOT analysis uses the IFAS (Internal Factor Analysis Strategic) matrix for describe the company's strengths and weaknesses. The following matrix uses the EFAS (External Factor Analysis Summary) matrix, which represents the company's opportunities and threats, and the last matrix uses the IE matrix ( Internal External),to shows the company's current position. From the analysis that has been obtained, PT. Sejahtera Wahana Gemilang gets the highest score of 0.60 on the strength factor and 0.30 on the weakness factor. On the opportunity factor, the highest score is 0.60, and the threat factor gets the highest weighted score of 0.36. The average score on the IFAS matrix receives a value of 3.46, and the EFAS matrix gets a value of 3.66. These results put PT. Sejahtera Wahana Gemilang is in quadrant I, and the marketing strategy applied is an aggressive growth strategy.
Co-Authors Hadyarti, Vidi Hikma Sofia Indriyo Gitosudarmo Mohammad Rehan Firdaus Sahid Susilo Nugroho