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All Journal Value Added: Majalah Ekonomi & Bisnis Journal of Economics, Business, & Accountancy Ventura
Dwiridhotjahjono, Jojok
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Economics, Econometrics & Finance Social Sciences

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Development formulation of crafts weaving batik ikat East Java: Strategic block and interconnection Tranggono, Didiek; Dwiridhotjahjono, Jojok; Indira Aryani, Maria; Rasyidah, Resa
Journal of Economics, Business, and Accountancy Ventura Vol. 18 No. 2 (2015): August - November 2015
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v18i2.445

Abstract

Batik tenun ikat has been the traditional legacy in some areas of East Java. This research is based on the findings and analysis on batik tenun ikat in Kediri and Lamongan. The data were collected from observation, in depth-interview, and printed documentations. The SWOT analysis showed that batik tenun ikat in Kediri and Lamongan got the position number two (2). Thus, the priority strategies are 1) extending partnership, 2) diversification of products and 3) e-marketing and integrated one-web destination. In applying those strategies the need of implementation of strategic block and interconnection is inevitable. Strategic blocs and interconnection would deeply increased the connectivity among the actors and hence between the economic elements.
THE EFFECT OF SMM, ONLINE CUSTOMER REVIEW, AND RATING ON PURCHASING DECISIONS FOR DAPOER INTAN ON MARKETPLACES IN THE JABODETABEK Hayati, Syakirotul; Dwiridhotjahjono, Jojok
Value Added : Majalah Ekonomi dan Bisnis Vol 22, No 1 (2026): Value Added : Majalah Ekonomi dan Bisnis (April period)
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/vameb.v22i1.20824

Abstract

Analyzing the influence of social media marketing, online customer reviews, and online customer ratings on purchasing decisions is the objective of this research. This research is classified as associative quantitative research. A questionnaire was used as an instrument for data collection, using 165 samples through purposive sampling with the criteria of Dapoer Intan consumers in Greater Jakarta who had purchased products through the marketplace. Multiple linear regression analysis was used as the analysis technique to determine simultaneously and partially between independent and dependent variables. The results show that social media marketing, online reviews, and online ratings from consumers simultaneously have a significant positive influence on purchasing decisions. Social media marketing and online reviews from consumers partially have a significant positive influence on purchasing decisions, while online ratings have a non-significant positive influence on purchasing decisions. Keywords: purchasing decisions, social media marketing, online reviews, online ratings
Co-Authors Didiek Tranggono Hayati, Syakirotul Indira Aryani, Maria Rasyidah, Resa