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All Journal Journal of Economics, Business, & Accountancy Ventura Nomosleca SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JARES (Journal of Academic Research and Sciences) LINIMASA: JURNAL ILMU KOMUNIKASI Journal of Media and Communication Science (JcommSci) The Journal of Society and Media JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ilmu Komunikasi PLAKAT : Jurnal Pelayanan Kepada Masyarakat Prosiding Conference on Research and Community Services Nusantara Science and Technology Proceedings Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Jurnal Komunikasi Islam Jurnal Signal Journal of Business, Social and Technology Komunikologi: Jurnal Ilmiah Ilmu Komunikasi Innovative: Journal Of Social Science Research Guruku: Jurnal Pendidikan dan Sosial Humaniora JPMP Jurnal Pengabdian Nasional (JPN) Indonesia
Didiek Tranggono
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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MODEL PEMBERDAYAAN MASYARAKAT BERBASIS ASET LOKAL DI DAERAH TERTINGGAL KABUPATEN TRENGGALEK Tranggono, Didiek; Firdaus N, Praja; Trisna P, Andre Yusuf
Prosiding Conference on Research and Community Services Vol 1, No 1 (2019): Prosiding Conference on Research and Community Services)
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kabupaten Trenggalek merupakan sebuah wilayah yang berada di bagian selatan Provinsi Jawa Timur. Sebagaimana banyak daerah lainnya, karena posisi geografis yang terletak di selatan, Kabupaten Trenggalek termasuk daerah berkembang yang kemajuannya terkesan lambat. Apalagi di beberapa sudut kabupaten, masih terdapat desa-desa tertinggal. Desa Tegaren dulunya adalah desa dengan status IDT (Inpres Desa Tertinggal), yang kemudian sering mendapatkan bantuan dari pemerintah. Sedangkan Desa Winong merupakan tetangga desa Tegaren, juga termasuk dalam desa tertinggal. Sementara itu Desa Tasikmadu di Kecamatan Watulimo adalah prototipe desa pesisir yang masih tergolong tertinggal walaupun terletak di kawasan wisata pesisir. Penelitian yang telah kami lakukan merupakan pengembangan model ABCD (Asset Based Community Development) oleh Christopher Dureau yang fokus pada pemanfaatan aset. Untuk menentukan pengembangan metode ABCD, penelitian ini menggunakan pendekatan campuran (mix method) dengan instrumen wawancara, observasi, dan penyebaran kuisioner. Penelitian ini akan berfokus pada pengembangan dan pemberdayaan masyarakat di desa tertinggal Kabupaten Trenggalek dengan berfokus pada aset desa. Masalah yang kemudian timbul adalah baik Desa Tasikmadu, Winong, maupun Tegaren adalah tipikal desa yang masih belum memiliki atau belum memaksimalkan aset desa yang mereka miliki. Temuan sementara oleh tim peneliti adalah bahwa pemberdayaan masyarakat desa tertinggal sangat ditopang oleh tingkat pendidikan dan sistem lembaga kepemimpinan yang kuat
Trenggalek Community Empowerement Model Base on Local Food Innovation Tranggono, Didiek; Trisna, Andre Yusuf; Nuryananda, Praja Firdaus
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.0931

Abstract

Trenggalek is a regency that has abundant natural resources. Located in East Java, Trenggalek has agricultural, plantation, and fishery products. Unfortunately, some of its villages are categorized as underdeveloped villages (Desa Tertinggal). Tegaren village was once a village with IDT (Inpres Desa Tertinggal) status, which then often received assistance from the government. Whereas Winong village, a neighbor of Tegaren village, is also included in a developing village. Tasikmadu village, especially Watulimo Subdistrict, coastal area, is categorized as a developed village, but there are still many poor people. The research that we have done is the development of the ABCD (Asset-Based Community Development) model by Christopher Dureau which focuses on asset utilization. To determine the development of the ABCD method, this study used a mixed approach (mix method) with interview instruments, observation, and questionnaire distribution. This research will focus on developing and empowering communities in underdeveloped villages of Trenggalek Regency by focusing on local food innovation. The conclusion from this paper includes some reflections on the extent to which the concept of local food innovations. First must be there must be support from the government through both sustainable agriculture programs and food processing innovation. Second, to improve community capacity through systemic and controllable empowerment program. In the last, empowerment base on local food can help the capacity of the community to increase economic effect more widespread and sustainable change.
Assistant Development Program for Home Industry Community at Bluru Kidul Village, Sidoarjo City Tranggono, Didiek; Tutiasri, Ririn Puspita; Trisna Putra, Andre Yusuf
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.0945

Abstract

Maintain continuity of business needs an effective effort. However, entrepreneurs often suffer failure. Therefore, assistance from other parties is needed to provide enthusiasm and motivation support. Kelompok Usaha Bersama (KUB) Sumber Rejeki dan Kelompok Usaha Bersama (KUB) Sumber Makmur is a community group engaged in the economy in Blurukidul village, Sidoarjo district, Sidoarjo. This KUB is a forum for people of Blurukidul village to run fishery product-based businesses, such as fish smoked, fish crackers, fish meatball, and fish nugget. Clam meatball is one of the business carried out by a member of KUB. The weakness of this group is they can not carry out their business regularly and continuously. Lack of knowledge and hard capital is the main problem faced. Therefore, in the community service activity, mentoring to Kelompok Usaha Bersama (KUB) Sumber Rejeki dan Kelompok Usaha Bersama (KUB) Sumber Makmur’s member are implemented. Mentor provides motivation, determination, and hard works to achieve success in running a business. Also, community service activities are carried out by providing training on how to make clam meatballs. Participants gain knowledge and experience in producing nutritious and safe clam meatballs. The next activity was a grant of a semi-automatic meatballs printer. Using a semi-automatic meatballs printer has been proven to increase the production capacity of clam meatballs produced. The results of this activity are expected to Kelompok Usaha Bersama (KUB) Sumber Rejeki dan Kelompok Usaha Bersama (KUB) Sumber Makmur’s members are implemented increase the productivity of their business.
Pergeseran Model Pendampingan Penggunaan Media Digital oleh Orangtua pada Anak di Masa Pandemi COVID-19 Syifa Syarifah Alamiyah; Ade Kusuma; Juwito Juwito; Didiek Tranggono
JCommsci - Journal Of Media and Communication Science Vol. 4 No. 2 (2021)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v4i2.120

Abstract

As an effort to control and handle COVID-19, the government has issued a school from home (SFH) policy. This policy has forced children to stay at home and carry out learning using digital media. This situation has an impact on increasing the use of digital media and the involvement of parents in children's learning significantly. This study explores the use of digital media in children in Surabaya during the pandemic period and how parents can assist the use of these media. This research uses qualitative methods with in-depth interview techniques. Researchers distributed questionnaires about the use of digital media to 66 parents, and nine parents stated that they were willing to become informants. The results show that in addition to a significant increase in the time to use digital media during the pandemic, the pandemic has also changed the parental assistance and supervision of children. Before the pandemic, the assistance model was carried out more with technical restrictions, in the form of time restrictions, content access, application choices, and the number of data packages (restrictive mediation). However, during a pandemic, the mentoring model was carried out with active mediation through discussions and critical thinking, active together with devices, close surveillance, and monitoring on applications and post online activities (active mediation, co-using, supervision, monitoring). One of the pandemic's positive impacts is the opening of discussion spaces between parents and children, the opportunity to use gadgets together, and opportunities for children and parents to learn digital skills.
Development formulation of crafts weaving batik ikat East Java: Strategic block and interconnection Didiek Tranggono; Jojok Dwiridhotjahjono; Maria Indira Aryani; Resa Rasyidah
Journal of Economics, Business, & Accountancy Ventura Vol 18, No 2 (2015): August - November 2015
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v18i2.445

Abstract

Batik tenun ikat has been the traditional legacy in some areas of East Java. This research is based on the findings and analysis on batik tenun ikat in Kediri and Lamongan. The data were collected from observation, in depth-interview, and printed documentations. The SWOT analysis showed that batik tenun ikat in Kediri and Lamongan got the position number two (2). Thus, the priority strategies are 1) extending partnership, 2) diversification of products and 3) e-marketing and integrated one-web destination. In applying those strategies the need of implementation of strategic block and interconnection is inevitable. Strategic blocs and interconnection would deeply increased the connectivity among the actors and hence between the economic elements.
Strategi Komunikasi Pemasaran Pit-Stop Kopi KIG Gresik dalam Mempertahankan Loyalitas Pelanggan Rama Purba Dewa; Didik Tranggono
Jurnal Nomosleca Vol 8, No 1 (2022): April, 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v8i1.6569

Abstract

Pit-Stop  Kopi  KIG  is  one  of  the  cafes  with  the nuances  of  a  warung  in  Gresik  Industrial  City  which  was established in2019. This consumer cafe continues to increase every  year. With  various  marketing  communication  strategies used. This    study aims to determine the marketing communication strategy of Pit-Stop Kopi (KIG) Gresik in maintaining  customer loyalty. This study uses a descriptive approach by collecting  factual  data  based  on  the  results  of observations, study documentation, interviews with area supervisors, and the creative director of Pit-Stop KIG accompanied by five loyal customers, five new customers and one  expert informant  to  complete  the  research data. The selected subjects used in-depth interview techniques. The results showed that Pit-Stop Kopi did a marketing communication strategy to maintain customer  loyalty. The marketing communication strategy taken is advertising, promotion,  service,  product,  place,  physical evidence and process. This KIG Pit-stop also determines the communication channel for ordering by using interpersonal, impersonal channels, and determines the consumer aspect.Keywords: Strategy, Marketing Communication, Consumer Loyalty, Coffee Shop
Pengaruh Terpaan Iklan Nacific di Instagram terhadap Keputusan Pembelian Produk Nacific pada Followers Akun @nacificofficial.id Didiek Tranggono; Ajeng Nidita Putri; Juwito Juwito
Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2020): October
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2020.10.2.141-155

Abstract

This research discusses the effect of exposure to nacific advertisements on instragram on purchasing decicions for nacific prodctson followers of he @nacificofficial.id. This research uses quantitative approach and the analytical method used is multiple linear regression. The object of this research is Jang Hansol version of Nacific ad which about answers question about ‘Fresh Herb Origin’ product. Meanwhile, the subject is followers Nacific’s official account on Instagram, @nacificofficial.id who have watched the ad. Primery data collection using a questionnaire to 100 respondents. The results showed that exposure of Nacific ad on Instagram has positive influence on purchase decision of the advertised product. Thus, H1, H2 and H3 are accepted, that means frequency, duration and intensity have influence on purchase decision which have indicators: product choices, brand choices, supplier choices, time of purchase, purchase quantity and payment method
Variety of Flavors, Appropriate Technology, and Online Marketing for Developing Milkfish Cracker Small Business Zainal Abidin Achmad; Didiek Tranggono; Sri Tjondro Winarno; Sonja Andarini; Kusuma Wardhani Mas’udah
PLAKAT : Jurnal Pelayanan Kepada Masyarakat Vol 4, No 1 (2022): Volume 4, Nomor 1 Juni Tahun 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v4i1.7368

Abstract

This community service activity aims to increase the income of the milkfish cracker home industry by fisherwomen in Kalanganyar Village, Sedati District, Sidoarjo Regency. The method of implementing the activity uses counseling sessions, training, and practice. The counseling materials are (1) the importance of developing a variety of quality crackers to increase sales volume, (2) the importance of making attractive and hygienic packaging for marketing milkfish cracker products. At the same time, the training material is making hygienic cracker dough with variations in original and spicy flavors. The application of appropriate technology was an electric machine for cutting cylindrical cracker dough. While the online marketing tool developed is Instagram. The conclusions of this activity are (1) training in making hygienic cracker dough with a variety of flavors, (2) improving marketing channel strategies, (3) redesigning product brands, (4) increasing production capacity.
APLIKASI MODEL ENAM BINA PADA PEMBERDAYAAN PEREMPUAN NELAYAN DESA TASIKMADU, TRENGGALEK Budi Prabowo; Didiek Tranggono; Praja Firdaus Nuryananda
Prosiding Conference on Research and Community Services Vol 1, No 1 (2019): Prosiding Conference on Research and Community Services)
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pesisir merupakan kawasanyang identik dengan kondisi kumuh dan masyarakat yang masih sangat tergantung dengan sistem kerja patriarki. Sehingga standar kehidupan banyak petani laut/nelayan berada di skala menengah ke bawah.Oleh karena itu, karya tulis ini memberikan deskripsi konseptual maupun praktikal untuk sebuah model pemberdayaan perempuan nelayan berbasiskan potensi lokal, yakni model enam bina. Pemberdayaan model enam bina merupakan hasil dari penelitian selama dua tahun dengan obyek penelitian masyarakat pesisir di Kabupaten Sidoarjo (daerah pantai utara/pantura) dan Kabupaten Trenggalek (daerah pantai selatan/pansela). Model ini memiliki tiga tahapan, yakni look-think-act. Dengan tahapan tersebut, pelaksanaan pemberdayaan kemudian berfokus pada enam aspek, yakni bina sumber daya alam, bina sumber daya manusia, bina lembaga, bina program, bina usaha, dan bina lingkungan. Karya tulis ini akan memaparkan aplikasi dari model enam bina pada masyarakat pesisir desa Tasikmadu, Kabupaten Trenggalek, sekaligus menjadi pemutakhiran dari penelitian yang dilaksanakan sebelumnya. Kegiatan pemberdayaan melalui model enam bina di Desa Tasikmadu dilaksanakan dengan pemberian penyuluhan dan pelatihan produksi bakso ikan. Setelah itu dilanjutkan dengan pemberian satu buah alat cetak bakso ikan kepada Kelompok Usaha Bersama (KUB) Sumber Rejeki dan Sumber Barokah dengan harapan akan mempermudah perputaran ekonomi masyarakat. Dengan rangkaian kegiatan tersebut, maka sudah terlaksanakan bina sumber daya alam, bina sumber daya manusia, dan bina lembaga. Adapun bina usaha, bina program, dan bina lingkungan masih akan menjadi agenda pengabdian kepada masyarakat pada pendampingan selanjutnya. Hasil dari pemberdayaan model enam bina ini menjadi krusial bagi para perempuan nelayan, karena pemberdayaan ini dapat melepaskan ketergantungan pada sistem kehidupan ekonomi yang patriarki.
Increased Buying Interest of Millennial Generation in Gresik Regency during the COVID-19 Pandemic through the @kulinergresik account Didiek Tranggono; Putri Musicasari; Zainal Abidin Achmad
JARES (Journal of Academic Research and Sciences) Vol 6 No 2 (2021): September 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/jares.v6i2.1221

Abstract

The Instagram account @kulinergresik experienced an increasing number of followers along with the increase in the number of food orders, during the COVID-19 Pandemic. This study intends to analyze whether there is a relationship between pandemic conditions and as an independent variable with the purchase interest of the millennial generation of Gresik Regency on the account @kulinergresik as the dependent variable. The quantitative research method uses Spearman rank correlation analysis and t-test for the hypothesis. The study population was 144,000 followers of the @kulinergresik account with purposive sampling and data collection through the distribution of google form as a questionnaire to 100 respondents. The results showed that between the two research variables had a correlation coefficient of 0.389, meaning that it indicated a positive relationship. Besides, the results of t-test showed a 5% significance level, and it has a meaning that the hypothesis accepted. In conclusion, during the COVID-19 Pandemic, millennial generation buying interest through the @kulinergresik account has increased.
Co-Authors A.A.I. Prihandari Satvikadewi Ade Kusuma Agus Wahyudi Ahmad Shidqi Haetami Ahmad Sodiq Anashrulloh Ahmad Zamzamy Ajeng Nidita Putri Alamiyah, Syifa Syarifah Anatia Simamora Andre Yusuf Trisna Putra Andrew Christoper, Michael Anindasari, Adeliya Putri Anisa Amirotun Nabila Aprilia Eka Pratiwi arfah Aristina Sanjaya, Yushinta Attia Nabilla Yasmin Azkiya, Harfi Azkal Boston Tambunan Budi Prabowo Budi Prabowo Budi Rianto Budiwitjaksono, Gideon Setyo Cahya Gutama Putra Dicky Dharma Wisesa, Kadek DR. CATUR MSI SURATNOAJI Dwi Wahyuningtyas Dwiridhotjahjono, Jojok Dyva Claretta Fauziah Putri Indi Rahmawati Febianti Putri Noor Wahyuni Hutauruk, Hutauruk Indira Aryani, Maria Irwan Dwi Arianto J. Dwiridhotjahjono Jojok Dwiridhotjahjono Jojok Dwiridhotjahjono Juliana Nur Rachmah Juwito Juwito Khelsea, Yustika Okta Kusuma Wardhani Mas’udah Latif Ahmad Fauzan Luluk Desva Fitriah Maria Indira Aryani Meithia Fani Muhammad Wildan Firmansyah Mukhammad Shobri Kamil Nur Mahmuda Nuryananda, Praja F Nuryananda, Praja Firdaus Pandu Mustikasari, Ratih Pratiknyo, Tiar Yogo Putri Musicasari Qayyum Deyatari Pangestu R. P. Tutiasri R. Rasyidah Raharja, Wildan Taufik Rama Purba Dewa Ramadhany, Nabila Ayu Rasyidah, Resa Ririn P. Tutiasri Ririn Puspita Tutiasri S. Andarini Salsa Billa Frisanti Sanin Siti Nurista Fitriani Sonja Andarini Sonja Andarini Sri Tjondro Winarno, Sri Tjondro Sulistyanto Sumardjijati Trisna P, Andre Yusuf Trisna, Andre Yusuf Tukimah Tukiman Ulya Sarofa Wahyuning M., Diana Nur Windri Saifudin Yanuar Tyas Suganda Yenny WURYANDARI Yuli Candrasari Yunita Satya Pratiwi Zainal Abidin Achmad