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All Journal PROFIT : Jurnal Administrasi Bisnis Jurnal Dinamika Administrasi Bisnis Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Journal of Economics and Business (JECOMBI) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Research Horizon Jurnal Serambi Ekonomi dan Bisnis Simangunsong Journal of Business Administration, Management, Economic and Accounting Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Tradition and Modernity of Humanity
Simanjorang, Feronica
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Religion Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effectiveness of Green Marketing on Consumer Loyalty to The Body Shop Consumers in Medan City Sagala, Natasya Agatha; Simanjorang, Feronica
Formosa Journal of Science and Technology Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i2.8282

Abstract

The environmental crisis that is getting worse and detrimental to society has encouraged the emergence of environmentally friendly marketing strategies, namely green marketing. One company that is famous for implementing green marketing in Indonesia is The Body Shop. This study aims to determine the effect of green marketing on consumer loyalty of The Body Shop in Medan City. Primary data for this study were obtained from direct interviews while secondary data were obtained through literature studies.  Secondary data is obtained through literature study.  This research uses a qualitative approach with an interview method with 24 related respondents conducted from April 2023 to May 2023. The results showed that green marketing has a positive effect on consumer loyalty.
PERAN STAKEHOLDER DALAM PEMBANGUNAN PARIWISATA DI PULAU SAMOSIR Simanjorang, Feronica; Hakim, Luchman; Sunarti, Sunarti
Profit: Jurnal Adminsitrasi Bisnis Vol. 14 No. 1 (2020): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.117 KB) | DOI: 10.21776/ub.profit.2020.014.01.5

Abstract

Samosir Island is known as the tourism center of Lake Toba Region that is managed based on DMO concept in 2010-2015. This study aims to identify the profile and tourism attractiveness  of Samosir Island, and toidentify and analyze the role of stakeholders through DMO. The researcher used descriptive methods, and used primary and secondary data collected by observation, interview and documentation techniques. The results showed that most of the tourism activities on Samosir Island are related to Batak culture so that local community has an important role in maintaining the sustainability of attractions. There has not been found any good cooperation relations between the government, local communities, and the private sector in the development of Samosir Island tourism. Local communities choose to manage resources especially cultural sites independently. Similar conditions are also found in the private sector where business activities have not been running wuth an appropriate management strategy. Lack of continous control by the local government causes a decrease in the quality of service providers related attractions, amenities, and accessibility.
Risk Management Analysis in Minimizing the Risk of Problematic Credit on KECE Loans at BRI Medan Regional Office Damanik, Anisa Nandita Hafiz; Simanjorang, Feronica
Formosa Journal of Applied Sciences Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i1.7184

Abstract

The aim of this research is to find out and analyze the factors causing the risk of problem credit and to know and analyze risk management in minimizing the risk of problem credit on KECE loans at the BRI Medan regional office. The form of research used in this research is descriptive qualitative research. Data was obtained from primary and secondary data. The results of the research show that problematic credit on KECE loans at BRI Medan regional office is caused by internal and external factors, the implementation of risk management carried out by BRI Medan regional office on KECE loans, namely active supervision of the board of commissioners and directors (managers), adequacy of policies, procedures and determination risk limits, processes for identifying, measuring, monitoring and controlling risks and internal risk control systems.
The Influence of Electronic Word of Mouth (E-Wom) and Brand Awareness on Mixue Purchase Decisions in Medan City Banjarnahor, Mustika Rotama; Simanjorang, Feronica
Formosa Journal of Applied Sciences Vol. 3 No. 2 (2024): Februari 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i2.7642

Abstract

This research is aimed at finding the influence/impact of Electronic Word of Mouth (e-WOM) on purchasing decisions, knowing the influence of Brand Awareness on purchasing decisions, and analyzing the combined effect of Electronic Word of Mouth (e-WOM) and Brand Awareness on Mixue purchasing decisions in Medan city. The research method applied is a quantitative method with an associative approach. Samples were taken using a non-probability sampling technique (purposive sampling) by distributing questionnaires to 100 respondents who were students from 10 universities in Medan City. The research results show that together, Electronic Word Of Mouth (X1) and Brand Awareness (X2) have a positive and significant impact on Purchase Decisions (Y) Mixue among Medan City students.
Implementation of Human Capital Management in the Sharia Economist Training (SET) Universitas Sumatera Utara Adelia, Putri; Fathin, Najla Hanan; Simanjorang, Feronica
Tradition and Modernity of Humanity Vol. 4 No. 1 (2024): January
Publisher : TALENTA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/tmh.v4i1.15790

Abstract

This research aims to evaluate and describe the implementation of human capital management through the Sharia Economist Training (SET) event to create human capital management in organizations so that they have high motivation in organizational activities. The focus of the research is on human capital management in the form of Individual Capability, Individual Motivation, Leadership, Organizational Climate and Workgroup Effectiveness. This research is research that uses a qualitative paradigm with descriptive qualitative methods. Data was collected through interviews and participant observations carried out by researchers when holding the SET event. Data was analyzed using SWOT analysis to determine the implementation of human capital management at an event. The research results show that the implementation of human capital management in the SET event can improve skills and performance for growth and development in organizations. USU's SET event has fulfilled several components of human capital management. There are also shortcomings in the publication and documentation division and the Daily Management Body (BPH) division which will later be re-evaluated for the next event. It can be concluded that implementing human capital management in an event is very important for the success and smooth running of the event.
Pengaruh Kepemilikan Institusional, Komisaris Independen Dan Komite Audit Terhadap Kondisi Financial Distress Perusahaan Harefa, Syahraini; Simanjorang, Feronica
Jurnal Disrupsi Bisnis Vol. 6 No. 4 (2023): [Juli-Agustus] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v6i4.30719

Abstract

Financial distress merupakan tahap penurunan kondisi keuangan perusahaan sebelum terjadinya kebangkrutan. Salah satu upaya yang dilakukan untuk mengatasi financial distress adalah menerapakan good corporate governance (GCG). Penelitian ini bertujuan untuk menguji apakah good corporate governance memiliki pengaruh terhadap financial distress. Struktur good corporate governance yang digunakan dalam penelitian ini yaitu Kepemilikan Institusional, Komisaris Independen, dan Komite Audit. Jenis penelitian ini adalah penelitian kuantitatif. Data dalam penelitian ini merupakan data sekunder yang diperoleh melalui website resmi Bursa Efek Indonesia sejak tahun 2018 hingga tahun 2021. Hasil dari penelitian ini menunjukkan bahwa Kepemilikan Institusional memiliki pengaruh yang signifikan dengan arah hubungan negatif terhadap Financial Distress. Komisaris Independen dan Komite Audit memiliki pengaruh yang tidak signifikan terhadap Financial Distress. Hasil lainnya yaitu Kepemilikan Institusional, Komisaris Independen, dan Komite Audit memiliki pengaruh simultan terhadap Financial Distress.
Perceived Ease of Use dan E-Service Quality terhadap Loyalitas Pengguna Aplikasi Kopi Kenangan di Kota Medan Sitorus, Sabrina; Simanjorang, Feronica
Jurnal Dinamika Administrasi Bisnis Vol. 11 No. 2 (2025): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technological developments and digitalisation are driving changes in the business world, where both production and consumption activities are increasingly digitally driven and in demand. Kopi Kenangan, as one of Indonesia's F&B businesses, leverages technology and offers a mobile application to its customers to enhance customer satisfaction and loyalty. This study aims to analyse the influence of perceived ease of use and e-service quality on user loyalty for the Kopi Kenangan application in Medan City. This research uses a quantitative method with an associative approach. Researchers distributed questionnaires to 97 respondents obtained through purposive sampling techniques. The data obtained were analyzed using PLS-based Structural Equation Modeling (SEM) techniques. The research results indicate that perceived ease of use has a positive and significant influence on user loyalty, with a t-statistic value of 9.669 and significance < 0.05. The e-service quality variable has a positive and significant influence on user loyalty, with a t-statistic value of 2.196 and significance < 0.05. Simultaneously, perceived ease of use and e-service quality significantly influence user loyalty, accounting for 48.92%.
Pengaruh Viral Marketing dan Turbo Marketing Terhadap Keputusan Pembelian Produk Somethinc: (Studi Pada Konsumen di Kota Medan) Sitanggang, Lidia Katarina; Simanjorang, Feronica; Siregar, Onan Marakali
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 3 No. 2 (2025): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v3i2.420

Abstract

The development of digital marketing has transformed consumer behavior, including in purchasing decisions for skincare products. This study aims to analyze the effect of viral marketing and turbo marketing on the purchasing decisions of Somethinc products in Medan City. The research method used was associative quantitative with a sample of 97 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed with multiple linear regression. The results show that Viral Marketing has a positive and significant effect on Purchase Decisions with a t-value of 10.982 > 1.985 and a significance of 0.000. Turbo Marketing also has a positive and significant effect with a t-value of 3.480 > 1.985 and a significance of 0.000. Simultaneously, both variables have a significant effect with an F-value of 169.273 > 3.094. The Adjusted R Square value of 0.778 indicates that 77.8% of the variation in Purchase Decisions can be explained by these two variables, while the remaining 22.2% is influenced by other factors outside the model.
Pengaruh Persepsi Harga dan Pengalaman Pelanggan Terhadap Minat Beli Pada Layanan ShopeeFood: (Studi Pada Pengguna di Kota Medan) Tampubolon, Claudia Yonica; Simanjorang, Feronica; Siregar, Onan Marakali
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 3 No. 2 (2025): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v3i2.425

Abstract

Consumer’s purchase intention in food delivery services is increasingly influenced by price perception and customer experience, particularly amid the intense competition between ShopeeFood, GoFood, and GrabFood in Medan. A fair price perception and a positive customer experience can enhance consumers’ intention to make purchases. This study aims to analyze the effect of price perception and customer experience on purchase intention in ShopeeFood services in Medan. Both variables were tested partially and simultaneously to determine the extent of their impact on consumers’ purchase intention. The research employed a quantitative approach with an associative research type. The population in this study consisted of people in Medan who know and are interested in using ShopeeFood. The sample approach used in this study was probability sampling specifically simple random sampling, resulting in 97 respondents calculated with the Cochran formula. Primary data were collected through questionnaires, while secondary data were obtained from literature studies. The data analysis methods included validity tests, reliability tests, classical assumption tests, multiple linear regression analysis and hypothesis testing. The findings indicate that, partially, price perception has a positive and significant effect on purchase intention. Customer experience also has a positive and significant effect on purchase intention. Simultaneously, both variables significantly influence purchase intention among ShopeeFood users in Medan. The correlation coefficient (R) of 0.672 or 67% shows a strong relationship between price perception and customer experience on purchase intention. Furthermore, the Adjusted R Square value indicates that both variables contribute 44.1% to purchase intention, while the remaining 55.9% is influenced by other factors not examined in this study.
A Conceptual Review of Social Media Marketing Outcomes Brand Image and the Conditional Pathway to Purchase Intention Deliana, Marlina; Poluan , Nadia Amelia Elyana; Simanjorang, Feronica
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 5 No. 1 (2026): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v5i1.24330

Abstract

This study reviews prior research to explain how social media marketing (SMM) influences brand image, and ultimately purchase intention—and highlights that the link from SMM → purchase intention is often inconsistent and may depend on mediators. This is a conceptual / literature-based paper: it builds the framework using deductive reasoning and a systematic review of prior literature. The findings suggest that a strong brand image plays a crucial role in bridging the gap between social media marketing efforts and actual purchasing behavior.
Co-Authors ADELIA, PUTRI Ainun Mardhiyah, Ainun auladari, tika Banjarnahor, Mustika Rotama Br Ginting, Nishaclara Br Sinuhaji, Desy Sabriana Damanik, Anisa Nandita Hafiz Deliana, Marlina Fathin, Najla Hanan Harefa, Syahraini Hutasoit, Rifka Elfrida Lie, Jeslyn Luchman Hakim Luvia Mardana Ningrum, Safelinda Setya Poluan , Nadia Amelia Elyana Sabita Julianda, Putri Safrin, Feby Sagala, Natasya Agatha Sidauruk, Evita Paula Simangunsong, Maria Meilani Siregar, Onan Marakali Sitanggang, Lidia Katarina Sitorus, Sabrina Sunarti Tampubolon, Claudia Yonica