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PENGARUH KUALITAS LAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS LAYANAN PADA KOPERASI GURU MMI (KAGUMI) PONDOK PESANTREN DAAR EL-QOLAM GINTUNG KECAMATAN JAYANTI TANGERANG Iwan Ridwan; M. Zainal Rosid
The Asia Pacific Journal Of Management Studies Vol 5 No 2 (2018)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/.v5i2.325

The supervisor in preparing this thesis is Mr. Dr. Yumhi, S., M.M and Dr. Wildan, S.I.P., M.M.This study aims to determine the effect of service quality and customer satisfaction on the MMI (Kagumi) Teacher Cooperative in Daar el-Qolam Islamic boarding school.The population in this study were all customers in the MMI (Kagumi) Teacher Cooperative according to grade level from grade 1 to 6 (1 junior high school to 3 high school) as many as 3077 students male and female students. Whereas the questionnaires were 337 male/female students of 6/3 high school Daar el-Qolam Islamic Boarding School, a sample of 91 people and as many as 28 from goods suppliers were taken using the Proportionate Stratified Random Sampling technique using the Yamane Rakhmad formula which states that if population of more than 100, the sample taken is 10% or more. Data retrieval techniques used method of documentation/questionnaire (questionnaire) to determine the effect of service quality on customer satisfaction. This research method is a quantitative method. Data analysis using Multiple Regression Analysis.Correlation calculation results show a very strong relationship where service quality (Variable X1) and customer satisfaction (Variable X2) is related to service loyalty (Variable Y). The results of the calculation of the coefficient of determination show that service quality and customer satisfaction will increase service loyalty. And the results obtained from this study can be concluded that service quality and customer satisfaction have a significant positive effect on service loyalty of MMI (Kagumi) Teacher Cooperative Daar el-Qolam Islamic Boarding School, Gintung Jayanti Tangerang.

PENGARUH POLA KEMITRAAN TERHADAP KEUNTUNGAN PETERNAK AYAM PEDAGING (Studi FCR dalam Pola Kemitraan pada CV. Taat Mitra Bersinar Tangerang) Iwan Ridwan; Agus Widodo; Muhi Mukti
The Asia Pacific Journal Of Management Studies Vol 7 No 2 (2020)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/.v7i2.483

Broiler chicken is a business that can improve the welfare of business people, both plasma (breeders), and core (companies). In these efforts, many factors determine the success or failure of business activities, including: feed efficiency as measured by the Feed Convertion Ratio (FCR), mortality rate (mortality), speed of harvest time, and DOC quality.The research was carried out using quantitative methods. The study population is the Feed Convertion Ratio (FCR) data and recorded benefits from July 2017 to June 2018 as many as 32 data obtained from 4 plasma (chicken breeders) and 8 plasma periods of each period. The sample is determined based on purposive sampling technique. Data analysis uses descriptive-inferential analysis.The results showed that: (1) the average value of the Feed Convertion Ratio (FCR) showed very good results, namely less than the FCR Standards set by the company; (2) the profits obtained by Plasma each period are volatile; and (3) there is an effect of the influence of the Feed Convertion Ratio (FCR) on the benefits of broiler breeders in the Partnership Pattern with CV. Taat Mitra Bersinar Tangerang. The effect is inversely proportional. If the Feed Convertion Ratio (FCR) gets smaller, then the benefits of broiler chicken breeders will be even greater, and vice versa.The study concluded that there was an effect of the effect of Feed Convertion Ratio (FCR) on the benefits of broiler breeders in the Partnership Pattern with CV. Taat Mitra Bersinar Tangerang. Furthermore, it is recommended that this study be developed with a larger sample size. It is also recommended to do research with other methods and with factors other than the Feed Convertion Ratio (FCR) factor.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Iwan Ridwan; Shela Apriana
The Asia Pacific Journal Of Management Studies Vol 6 No 2 (2019)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/.v6i2.334

The development of business in Indonesia has now begun to rampant and develop very rapidly one of them is cosmetic business. Each company competes with each other in pursuit of profit. The development of the Times and technology makes the needs of the people of beauty tools also increase and it becomes a necessity of society today. It is evidenced in the data obtained by CCI-Indonesia in 2010-2015 where the beauty and personal care industry in Indonesia grew rapidly from year to time. The purpose of this research is to know the influence of brand image and product quality to the decision of purchase of Wardah products in the shop Putra Segar cosmetics in Rangkasbitung.The research method used is descriptive method using a quantitative approach, i.e. to explain a problem based on the data in the form of figures (statistical data). The population used in this study is that consumers visit the store fresh cosmetics son with 18.599 the number of visitors, using the formula error level slovin 10% then the sampael obtained as many as 99 consumers. The technique of data collection is the study of librarianship and the questionnaire. Data analysis technique used is multiple regression analysis, correlation analysis, multiple coefficient of determination, t-test and f-test.Based on the research conducted, obtained test results t that brand image (X 1), namely the significant level of significant extent < (0.026 < 0.05). So starting in H0 and Ha accepted and significant value of the obtained product quality (X 2), namely the significant level of significant extent < (0.000 < 0.05). So starting in H0 and Ha is received. That means there are influences between the brand image Of the products purchase at Wardah and there is the influence between product quality Of Product purchases at Wardah. As well as the results of hypothesis testing the F value obtained significant i.e. 0.000 value smaller than 0.05 significant level. Or F-count is greater than the F-table (0, 13650> 0, 309). Then it can be inferred that the brand image and product quality influence on purchasing decisions simultaneously.

PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA PT. PRIMADELTA STARLESTARI RANGKASBITUNG Iwan Ridwan; Muhi Mukti; Intan Melasari
The Asia Pacific Journal Of Management Studies Vol 8 No 2 (2021)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/.v8i2.484

This study is to determine the factors that influence Consumer Purchase Interest through Promotion and Prices at the company PT. Primadelta Starlestari Rangkasbitung. The objectives of this study are (1) to find out the Effect of Promotion on Consumer Purchase Interest (2) to determine the Effect of Price on Consumer Purchase Interest (3) to find out Promotions and Prices on Consumer Purchase Interest at PT. Primadelta Starlestari Rangkasbitung.The method used in this research is quantitative descriptive research method. The sampling technique used was Random Sampling, which is a sampling technique that provides equal opportunities for each element (members), the sample of this study consisted of 100 respondents.Testing of this study was carried out using the classic assumption test, then analyzed by correlation test and multiple linear regression test using the SPSS VERSY 20 Program.The results showed that there was a partial correlation between Promotion and Consumer Purchase Interest, the results of the t test in the Promotion obtained t-count> t-table (3.231> 1.985). The results showed there was a partial between Price to Consumer Purchase Interest, the results of t test on Prices obtained t-count> t-table (6.169> 1.985).F test results show the f-count of 26.308 with a significance of 0,000 and f-table = 30.9. So it can be concluded that simultaneously the Promotion (X1) and Price (X2) variables have a significant effect on Consumer Purchase Interest (Y).

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