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All Journal Emerging Markets : Business and Management Studies Journal Ekobis: Jurnal Ilmu Manajemen dan Akuntansi
Miranti, Rina
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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THE INFLUENCE OF INCENTIVE PROGRAM TOWARDS EMPLOYEE MOTIVATION Miranti, Rina; Hidayat, Taufik
Emerging Markets : Business and Management Studies Journal Vol 2 No 2 (2015)
Publisher : Academic Research Centre Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.382 KB) | DOI: 10.33555/ijembm.v2i2.25

Abstract

This study is focusing on the role of human resources by exploring the influence of incentive towards the work motivation. The method used in this research is quantitative research method. The primary and secondary data used by researchers obtained through direct observation to the Packing Section at PT. San Fu Indonesia, as well as making a questionnaire submitted to the management of the company to then be submitted to the employees of Packing Section as the subject of this study. The respondents were the employees with the total numbers of 65 employees. The result shown that the incentives to employees Packing Section PT. San Fu Indonesia according to the results of the responses of respondents is in the category of moderate (average). The work motivation description is also in the category of moderate (average). This can be seen from the highest to the lowest sub-variables. The sub variable needs for power (need for power) has the highest score compared with other indicators. While the lowest variable of work motivation is the need for achievement (need for achievement).
MEDIASI CONSUMER TRUST DALAM PENGARUH ONLINE CUSTOMER REVIEW DAN FREE SHIPPING PROMOTION TERHADAP PURCHASE DECISION Miranti, Rina; Susilowati, Heni
EKOBIS Vol 13 No 2 (2025): Jurnal Ekobis
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v13i2.2223

Abstract

The high internet penetration in Indonesia (78.19%) has driven the rapid growth of $e$-commerce, making platforms like Shopee dominant. Online shopping behavior is strongly influenced by digital stimuli, such as Online Customer Review (OCR) and Free Shipping Promotion. This study aims to analyze the effect of Online Customer Reviews (OCR) and free shipping promotions on purchase decisions in the Shopee marketplace, with trust as an intervening variable. Using a quantitative approach with Structural Equation Modeling (SEM) on data collected from 100 Shopee users in Oku Timur Regency, the results revealed that OCR and free shipping promotions significantly and positively influence both trust and purchase decisions. Trust mediates the relationship between OCR, free shipping promotions, and purchase decisions partially. The model explains 74.4% of the variance in trust and 87.3% of the variance in purchase decisions, indicating strong predictive power. These findings contribute theoretically by elucidating trust as a key mechanism linking digital stimuli to consumer behavior, and practically by aiding marketplace operators and SMEs in designing effective digital marketing strategies that enhance product credibility, strengthen trust, and drive purchase conversions. The study recommends managing customer reviews and promotional activities consistently to boost platform credibility and foster consumer loyalty within Indonesia’s e-commerce ecosystem.
Co-Authors Heni Susilowati Taufik Hidayat