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All Journal Journal of Indonesian Tourism and Development Studies Jurnal Studi Komunikasi
Wahyuni, Isti Nursih
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Halal Indonesia: creating global nation branding through communication and diplomacy Widyastuti, Nurprapti Wahyu; Rahesta, Marchela; Wahyuni, Isti Nursih
Jurnal Studi Komunikasi Vol. 9 No. 2 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i2.10423

Abstract

The global demand for halal products is continuing to rise in tandem with the growing trend of the halal lifestyle. Indonesia, with the world's largest Muslim population, aims to become a global halal hub, although it currently ranks fourth in the SGIE 2023 report. This study explored how Indonesia, through the BPJPH (Super body Government Agency for Halal Enforcement), utilised public communication and diplomacy to enhance its nation branding in the global halal industry. Using a qualitative case study approach, data were collected through interviews, website analysis, social media content, and event documentation. Findings indicate that BPJPH promotes halal branding through the SEHATI campaign, bilateral cooperation, and strategic media approaches. These efforts demonstrate the role of public communication and diplomacy in enhancing Indonesia's credibility and visibility in the global halal industry. The study highlights the significance of soft power and multi-stakeholder engagement in supporting Indonesia's goal to lead the global halal economy.
The Winding Road of Tourism Village Development in Tanah Jawara : Case Study In Cikolelet Village, Serang Regency Rahmawati, Rahmawati; Wahyuni, Isti Nursih; Handayani, Riny
Journal of Indonesian Tourism and Development Studies Vol. 14 No. 3 (2026)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2026.014.03.02

Abstract

Jawara is a local wisdom value used as a tourism selling point in Banten. In its application, the symbolism of Jawara land has become an obstacle to the development of a tourist village in Cikolelet, Serang. This study aims to analyze the local wisdom values in Cikolelet Village. Specifically, this study examines the obstacles encountered in developing Cikolelet, the first tourism village in Serang Regency. This study uses a descriptive qualitative approach, combining field observations, comprehensive interviews, and extensive literature reviews. The results show that the socio-cultural values of the community, namely obedience, honesty, patriotism, and religiosity, are strengths in the development of Cikolelet as a tourist village. However, the commodification of tourist attractions is considered to have reduced the value of local wisdom. The clash between community customs and tourists' behavior and dress codes stems from the lack of rules or guidelines for tourists' conduct and attire, as well as the community's concerns about the adverse effects of tourism on the village. Therefore, involving tourism stakeholders in the management of the tourism village is one solution to avoid such conflicts and to build collaboration among various parties in the development of the tourism village.
Co-Authors Nurprapti Wahyu Widyastuti, Nurprapti Rahesta, Marchela Rahmawati, Rahmawati Riny Handayani