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All Journal Al-Munazzam : Jurnal Pemikiran dan Penelitian Manajemen Dakwah Insaniyah : Jurnal Pengabdian Kepada Masyarakat
Aflaha, Ardhina Nur
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Manajemen Strategi Pemasaran PT. Ukhuwah Haramain Wisata Travel dalam Meningkatkan Jumlah Jama’ah Umrah Ali, Arianti; Trisnawati, Ira; Aflaha, Ardhina Nur
AL-MUNAZZAM : Jurnal Pemikiran dan Penelitian Manajemen Dakwah Vol 4, No 2 (2024): AL-MUNAZZAM :Jurnal Pemikiran dan Penelitian Manajemen Dakwah
Publisher : IAIN Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/munazzam.v4i2.10461

Abstract

PT. Ukhuwah Haramain Wisata Travel memiliki strategi pemasaran tersendiri untuk menarik minat calon jama‟ah untuk memakai jasanya. Penelitian ini bertujuan untuk mengetahui manajemen strategi pemasaran PT. Ukhuwah Haramain Wisata Travel dalam meningkatkan jumlah jama’ah umrah dan untuk mengetahui faktor pendukung dan penghambat dalam penerapan manajemen strategi pemasaran PT. Ukhuwah Haramain Wisata Travel. Penelitian ini menggunakan metode kualitatif dengan jenis penelitian lapangan. PT. Ukhuwah Haramain Wisata Travel telah menerapkan manajemen dalam strategi meningkatkan jumlah jama’ah umrah, namun masih ada beberapa fungsi manajemen yang belum diterapkan dengan baik, karena masih ada perangkapan tugas. Faktor pendukung dalam penerapan manajemen strategi pemasaran dilakukan melalui media sosial. Faktor penghambat manajemen strategi pemasaran PT. Ukhuwah Haramain Wisata Travel yaitu maraknya penipuan di Travel haji dan umrah di media sosial.
Sinergi Dakwah dan Pemberdayaan Masyarakat melalui Desa Binaan Trisnawati, Ira; Aminuddin; Aflaha, Ardhina Nur; Ayub; Kanande, La Ode Mansabdar
INSANIYAH Vol. 4 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat
Publisher : IAIN Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/insaniyah.v4i1.12346

Abstract

Community service activities are one form of implementation of the Tri Dharma of Higher Education. The Da'wah Management Study Program plays an active role in building communities through a systematic and measurable da'wah approach. Through the Assisted Village program, this activity aims to create synergy between strengthening religious capacity and mosque-based community empowerment. The service method used is Participatory Action Research (PAR), which involves actively involving the community in the process of problem identification, intervention implementation, and evaluation. Materials provided in this activity include Tahsinul Qira'ah Guidance which will be held on July 14, 2024, Da'i Management which will be held on August 2, 2024, and Mosque Financial Management which will be held on August 16, 2024. This activity is expected to improve the quality of community Qur'an reading, establish effective da'wah organizational management, and improve mosque financial governance in a transparent and professional manner. Keywords : Da'wah, Community Empowerment, Fostered Village
Co-Authors Ali, Arianti Aminuddin Ayub Ira Trisnawati, Ira Kanande, La Ode Mansabdar