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The Effect of Promotion Mix, Price, and Service Quality on Study Decisions Ady Widjaya; Amir Indrabudiman Padmoprayitno
Annals of Management and Organization Research Vol. 3 No. 3 (2022): February
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v3i3.1350

Abstract

Purpose: This research aimed to test and empirically analyze the influence of the Promotion Mix, Price, and Service Quality on students’ decisions to Select Universitas Budi Luhur Jakarta. Research Method: The method used was quantitative, and multiple linear regression was conducted with SmartPLS to estimate the impact of study decision on promotion mix, price, and service quality. Results: The results showed that advertising and service quality positively affect university decision-making at Universitas Budi Luhur. Meanwhile, the price significantly and negatively affected the decision to study at Universitas Budi Luhur. Limitation: This research is limited to Universitas Budi Luhur general strategy to attract prospective students during intense competition. Contribution: To increase students’ interest, the new admissions department should improve the message content in advertisements, be more friendly and polite, make presentations more attractive, and improve service quality and library facilities.
Pengaruh Leverage, Profitabilitas, Ukuran Perusahaan, Kompleksitas Operasi Perusahaan, dan Reputasi Auditor terhadap Audit Delay Grace Sabrina Christiane; Amir Indrabudiman; Wuri Septi Handayani
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 3 No 3 (2022): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v3i3.1297

Abstract

Purpose: This research aims to test and analyze empirically the influence of leverage, profitability, company size, complexity of company operations, and the reputation of auditors against audit delays. Methodology/approach: A manufacturing firm in the food and beverage subsector that is listed on the Indonesia Stock Exchange for the years 2016 to 2020 constitutes the study's population. 18 companies were chosen as samples using the purposive sampling technique. The data are examined using many linear regressions. Results/findings: The results showed that (1) the profitability and reputation of the auditor have a negative and significant effect on audit delay, (2) leverage, firm size, and the complexity of the company's operations have no effect on audit delay Limitations: The limitation of this study lies in the sample selection technique used, namely purposive sampling where the sample selection criteria have been determined previously. Thus, the sample of this study does not guarantee representation of the study population. Contribution: This study contributes empirical evidence that can be used by auditors to study the factors that can affect audit delay.
Pengaruh Pengetahuan Perpajakan, Manfaat Pajak, Kesadaran Wajib Pajak Dan Sanksi Perpajakan Terhadap Kepatuhan Wajib Pajak (Survei Pada Wajib Pajak Orang Pribadi Di KPP Pratama Jakarta Kemayoran Tahun 2026) Satria Alex Nugroho; Amir Indrabudiman
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.12113

Abstract

Pajak merupakan sumber utama penerimaan negara yang krusial bagi pembangunan nasional. Penerapan sistem Self Assessment di Indonesia menuntut adanya kesadaran dan kepatuhan sukarela dari Wajib Pajak. Namun, fenomena ketidakpatuhan masih menjadi kendala dalam optimalisasi penerimaan pajak. Penelitian ini bertujuan untuk menguji dan menganalisis secara empiris Pengaruh Pengetahuan Perpajakan, Manfaat Pajak, Kesadaran Wajib Pajak Dan Sanksi Perpajakan Terhadap Kepatuhan Wajib Pajak orang pribadi yang terdaftar di Kantor Pelayanan Pajak (KPP) Pratama Jakarta Kemayoran. Penelitian ini menggunakan metode kuantitatif dengan pendekatan kausal komparatif. Pengambilan sampel dilakukan menggunakan teknik simple random sampling, dengan jumlah sampel sebanyak 100 responden. Pengumpulan data dilakukan melalui penyebaran kuesioner secara langsung kepada responden. Data dianalisis menggunakan metode Structural Equation Modeling (SEM) dengan SmartPLS V.3.2.9. Hasil uji hipotesis membuktikan bahwa Pengetahuan Perpajakan, Manfaat Pajak, Kesadaran Wajib Pajak dan Sanksi Perpajakan secara parsial dan simultan berpengaruh positif signifikan terhadap kepatuhan wajib pajak. Implikasi penelitian ini menyarankan agar KPP Pratama Jakarta Kemayoran meningkatkan sosialisasi mengenai manfaat pajak dan menegakkan sanksi yang tegas namun adil untuk mendorong kepatuhan sukarela.