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All Journal JES (Jurnal Ekonomi STIEP) Jurnal Ilmiah Perlindungan dan Pemberdayaan Sosial (Lindayasos)
Ajat Sudrajat
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Economics, Econometrics & Finance Social Sciences

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ANALISA PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YAMAHA MIO DI TELUKJAMBE KARAWANG BARAT Ajat Sudrajat; Muhammad Fauzan Habibie; Rudy Ramadhan
Jurnal Ekonomi STIEP Vol. 5 No. 1 (2020): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) Sekolah Tinggi Ilmu Ekonomi (STIE) Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.473 KB) | DOI: 10.54526/jes.v5i1.27

Abstract

One's buying behavior towards a product purchases a lotfactor. Everyone has different desires and tastes.Product quality is a crucial factor in the decisionpurchase, besides that there are still many other factors that influence behaviorthe purchase.This research is to analyze the effect of product quality,promotion of purchasing decisions for Yamaha motorcycle productsAlso analyze the variables that have the most dominant influenceon the decision to purchase Yamaha Mio motorcycle products to the publicin the Teluk Jambe region.The population in this study is motorcycle consumersYamaha Mio in the Surakarta region. The sample used was 100respondents with the Accidental Quota Sampling technique. Data collection techniqueswith a questionnaire, while the data analysis technique uses regression analysismultiple linear, classic assumptions (normality test, multicollinearity test, testheteroscedasticity), statistical tests (t test, F test and coefficient of determination).From the results of the analysis of classical assumptions, normality test with kolmogorovsmirnovObtained significantly greater than 0.05, which means the data distributionnormal. Multicollinearity test obtained by the value of VIF and Tolerance obtainedone regression model can be canceledmulticollinearity, while the heteroscedasticity test using the Glejser methoddeclare no problem.Based on the results of multiple linear regression analysis of the t test obtainedProduct quality is significant todecision to purchase Yamaha Mio motorcycle products, while the promotion andsignificant significance at 5% tarap. From the test resultssimultaneous influence of product quality, promotiondecision to purchase a Yamaha Mio motorcycle product where the calculated F value> Ftable. The most dominant product qualitypurchase of Yamaha Mio motorcycle products. Obtained an R square value of0.255, which means that the dependent variable can be understood by the independent variableof 25.5% while the remaining 74.5% is approved by other variables
KESIAPAN DIRI CALON PENGEMUDI OJEK ONLINE DI KECAMATAN LIMO KOTA DEPOK Yahya Ayyashy Farhani; Ajat Sudrajat; Didiet Widiowati
Jurnal Ilmiah Perlindungan & Pemberdayaan Sosial, Vol 2 No 2 (2020): LINDAYASOS
Publisher : Politeknik Kesejahteraan Sosial (Poltekesos) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1463.955 KB) | DOI: 10.31595/lindayasos.v2i2.323

Abstract

Ojek online merupakan salah satu aplikasi baru dalam dunia transportasi akibat dari kemajuan revolusiindustri Kesiapan adalah keadaan yang diwujudkan dalam tingkat perkembangan dari kematangan untukmelakukan sesuatu hal. Penelitian ini bertujuan untuk mendeskripsikan 1) karakteristik responden, 2)kondisi fisik responden dalam menghadapi kesiapan diri, 3) kondisi mental responden dalam menghadapikesiapan diri, 4) kondisi emosional responden dalam menghadapi kesiapan diri, 5) kebutuhan respondendalam menghadapi kesiapan diri, 6) motif responden dalam menghadapi kesiapan diri, 7) tujuan respondendalam menghadapi kesiapan diri, 8) pengetahuan responden dalam menghadapi kesiapan diri, 9)keterampilan responden dalam menghadapi kesiapan diri. Penelitian ini menggunakan metode kuantitatifdeskriptif dengan sumber data diperoleh dari 25 responden dengan Insidental Sampling yang diperolehdengan angket, observasi, dan studi dokumentasi. Alat ukur yang digunakan yaitu skala likert dan ujivaliditas muka (face validity). Hasil penelitian menunjukkan bahwa kesiapan diri calon pengemudi ojekonline di Kecamatan Limo Kota Depok berada pada kategori tinggi. Namun untuk betul2 beralih profesimasih banyak pengemudi ojek konvensional yang belum mau beralih menjadi pengemudi ojek online. Olehkarena itu, ditawarkan program “Peningkatan Kapasitas Organisasi Ojek Konvensional denganPembentukan Paguyuban ngojek plus Di Kecamatan Limo, Kota Depok”.
Co-Authors Didiet Widiowati Muhammad Fauzan Habibie Rudy Ramadhan Yahya Ayyashy Farhani