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., Sujana
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Pengaruh Kesadaran Diri atas Kebutuhan dan Motivasi Terhadap Keputusan Pembelian Konsumen (Studi Kasus pada Pengguna PC Tablet Samsung Galaxy Tab di Bogor) Krisnayakti, Denni; ., Sujana
Jurnal Ilmiah Manajemen Kesatuan Vol 5 No 1 (2017): JIMKES Edisi April 2017
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.987 KB) | DOI: 10.37641/jimkes.v5i1.22

Abstract

This research is motivated by the competitions in the field of advance technology between two vendors of mobile device, Apple and Samsung. Both have become world’s largest chip buyers during 2013. In 2012, Samsung’s Galaxy Tab experienced a notable 4 times increase in its sales world wide compared to previous year, and in Indonesia alone, Galaxy Tab has defeated the sales of Apple’s Ipad. The research is aimed to discover the influence of customers’ self awareness of the needs and motivations on buying decision. The study is conducted on users or owners of Samsung’s Galaxy Tab is Bogor, and acquired 100 respondents using sampling methods. Method of analysis used is quantitative, and all data have fulfilled validity, reliability and classical assumption tests. The variables are buying decision (X), self awareness (X1), and motivation (X2). Hipotheses tested using t-test show that both independent variables observed are positively proven of having influence on dependent variables of buying decision. Then using F test we learn that both variables are suitable to test the dependent variables of buying decisions. Reliability test value is 0.699 which is greater than 0.6 and the classical assumption test acquired show that the data is normal, and after the normality test where the Skewness and Kurtosis value is between -2 and 2. There is no heteroskedasticity, and no multicolinearity becaue VIF value smaller than 10.
Pengaruh Ekspektasi Konsumen, Nilai Konsumen Dan Kepuasan Konsumen Terhadap Loyalitas Konsumen ., Sujana; Pandu, Maudrey
Jurnal Ilmiah Manajemen Kesatuan Vol 6 No 1 (2018): JIMKES Edisi April 2018
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (94.673 KB) | DOI: 10.37641/jimkes.v6i1.37

Abstract

The purpose of this research isto find out how the influence of customers expectation, customers value, and customers satisfaction on customers loyalty.Thevariables of expectations, value, satisfaction and loyalty of the customers will then be associated and calculated to obtain robustness of the influence. The results of the study showed that value obtained table standardized coefficients beta x1 (expectations of y (loyalty consumers) of 0,038 .X2 (a value of y (loyaltyconsumers) of 0,188 .X3 (satisfaction of y (loyalty consumers) of 0,028. The evaluation resulted from the calculation is that customers loyalty can beinfluenced by expectations, value and satisfaction of customers. The findings conclude that it is important for the marketing department to focus on developingand increasing the quality of their products and/or services to maintain a sustainable customers’ loyalty.
Pengaruh Positioning Produk Dan Differensiasi Produk Terhadap Citra Merek Pada Produk Ban Accelera ., Sujana; Nurendah, Yulia; Wirakusuma, Ilham
Jurnal Ilmiah Manajemen Kesatuan Vol 4 No 2 (2016): JIMKES Edisi Agustus 2016
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (573.927 KB)

Abstract

Currently, the mastery of increasingly sophisticated technologies in the enterprise is required as a condition to solve complex problems (advanced) because of the tight competition in the free market, the competition will drive systems in Indonesia's economy to a free market and positioned marketers to always develop products and capture market share. In seizing market share, causing competition among companies, a marketer is required to always develop a marketing strategy. One strategy used is the product positioning and product differentiation, this is done to attract customers and give satisfaction to the consumer that leads to branding. This study aims to determine the effect of Product Positioning and Product Differentiation on Brand Image of Accelera Tires products. This study is a description of the survey approach. Retrieval of data is using questionnaires with respondents of 100 subscribers of PT. Elangperdana Tyres Industry. The results showed that the relationship of the product positioning of the brand image is at .749 and contributed 56 percent to the image of the brand and product differentiation variable relationship to the brand image is 0.715 and accounted for 51.1 percent. Influence between product positioning and product differentiation to the brand image known that multiple correlation regression analysis regression coefficients Product Positioning (X1 = 0.629), and the Product Differentiation regression coefficient (X2 = 0.389) and contributed 59.4 percent. Analysis of the correlation coefficient is 0.770 Brand image variables indicate a strong relationship between the independent variable on the dependent variable that is equal to 77 percent. It can be concluded that the product positioning and product differentiation affect the brand image. This is evident from the contribution of a given variable product positioning and product differentiation to the brand image.
Analisis Bauran Pemasaran Dalam Kaitannya Dengan Kepuasan Konsumen Dan Pengaruhnya Terhadap Keputusan Pembelian (Studi Kasus Penjualan Mebel Pada PT Multi Manunggal) ., Sujana; Setiawan, Mardy
Jurnal Ilmiah Manajemen Kesatuan Vol 4 No 1 (2016): JIMKES Edisi April 2016
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v4i1.118

Abstract

A Company’s main objective when running a business is to achieve the highest possible profit and sales and to develop markets all circles by performing campaigns and provide attractive offers to the consumer that the products sold by the company attract attention from consumers and companies acquire more consumers. If the company able to deliver what consumers want and making consumers satisfied with products that are produced by the company, then consumers will always buy the products that are sold by the company. The purpose of this research is to know how to influence the marketing mix to the satisfaction of the customer, to find out how the marketing mix of influences purchasing decisions, and to find out how the influence of customer satisfaction on purchasing decisions. As for the marketing mix variables, consumer satisfaction, and purchasing decisions will be identified and quantified the extent of the influence of these variables. The evaluation results in this study show that purchasing decisions on PT Multi Manunggal furniture can be influenced by the marketing mix and customer satisfaction by way of perfecting all activities such as good skills, knowledge, and expertise as well as discipline which are enforced programmatically by the company, to achieve optimal results. As for the marketing focused by PT Multi Manunggal, marketing mix of quality will be effecting positively the purchasing decisions and consumer satisfaction on an ongoing basis.
Co-Authors Krisnayakti, Denni Pandu, Maudrey Setiawan, Mardy Wirakusuma, Ilham Yulia Nurendah