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Analisis Strategi Lokasi Ritel Dan Citra Toko Giant Botani Square Bogor Nurendah, Yulia; Mubarak, Mumuh Mulyana
Jurnal Ilmiah Kesatuan (JIK) Vol 14, No 1 (2012): Jurnal Ilmiah Kesatuan
Publisher : STIE Kesatuan

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Giant adalah anak perusahaan dari PT. Hero Indonesia TBK, yang bergerak di bidang ritel. Giant berbentuk Hypermarket, semua kebutuhan konsumen dapat terpenuhi di dalamnya, mulai dari sembako, pakaian, sepatu, bahkan sampai elektronik tersedia di Giant. Giant dalam memilih lokasi perlu melakukan riset terlebih dahulu. Identifikasi Masalah penelitian ini adalah (1) Strategi pemilihan lokasi yang diterapkan oleh Giant. (2) Faktor apa saja yang berpengaruh dalam merumuskan strategi Lokasi dan citra berdasarkan analisis faktor internal dan eksternal Metode yang digunakan dalam penelitian ini, yaitu: Studi lapangan dan Studi Kepustakaan. Data dianalisa menggunakan analisa SWOT dan menggunakan matrik IFE (Internal Factor Evaluation) dan matrik EFE (Eksternal Factor Evaluation). Hasil Penelitian menunjukkan bahwa Giant Botani Square berada pada posisi sel lima, yaitu berada dalam kondisi pertumbuhan stabil dengan memperoleh nilai IFE 2,468 dan EFE 2,447, dan dapat diketahui bahwa perusahaan harus melakukan strategi pemasaran yang lebih baik, hal tersebut dapat dilihat dari pertumbuhan omset penjualan yang terus meningkat.Dari penelitian masih terlihat adanya beberapa kelemahan yang ada pada Giant dalam hal lokasi.

Peningkatan Produktivitas Kerja Pegawai Melalui Program Pelatihan Studi Kasus pada PT Federal International Finance Bogor Supriadi, Yoyon; Nurendah, Yulia
Jurnal Ilmiah Kesatuan (JIK) Vol 9, No 2 (2007): Jurnal Ilmiah Kesatuan
Publisher : STIE Kesatuan

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Tujuan penelitian ini adalah untuk mengetahui respon masyarakat terhadap kebijakan produk yang dilakukan oleh bank dalam menghimpun dana dari masyarakat. Diambil secara purposif, objek penelitian pada BRI Cabang Bogor, dengan jumlah responden 45 orang.Data yang dikumpulkan terdiri atas 2 aspek, yakni tingkat kinerja dan tingkat kepentingan dari 10 peubah, yakni: (a) keamanan, (b) ATM, (c) suku bunga, (d) prosedur menabung, (e) pelayanan, (f) promosi, (g) lokasi, (h) kantor cabang, (i) akses transportasi dan (j) keamanan lokasi. Pengukuran data dilakukan dengan menggunakan Skala Likert (1 s/d 5).Alat analisis yang digunakan adalah Boston Consulting Group Model yang membagi tanggapan responden dalam 4 kuadran. Hasil penelitian ini menunjukkan bahwa keung-gulan BRI adalah pada peubah: (a) Keamanan dan (g) Lokasi strategis dan hal ini perlu diper-tahankan. Sedangkan peubah yang menjadi prioritas adalah (c) upaya meningkatkan tingkat suku bunga, (b) memperbanyak jumlah ATM, (f) meningkatkan promosi dan (i) meningkatkan akses transportasi.

Analisis Strategi Lokasi Ritel Dan Citra Toko Giant Botani Square Bogor Nurendah, Yulia; Mubarak, Mumuh Mulyana
Jurnal Ilmiah Kesatuan (JIK) Vol 11, No 2 (2009): Jurnal Ilmiah Kesatuan
Publisher : STIE Kesatuan

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Giant adalah anak perusahaan dari PT. Hero Indonesia TBK, yang bergerak di bidang ritel. Giant berbentuk Hypermarket, semua kebutuhan konsumen dapat terpenuhi di dalamnya, mulai dari sembako, pakaian, sepatu, bahkan sampai elektronik tersedia di Giant. Giant dalam memilih lokasi perlu melakukan riset terlebih dahulu. Identifikasi Masalah penelitian ini adalah (1) Strategi pemilihan lokasi yang diterapkan oleh Giant. (2) Faktor apa saja yang berpengaruh dalam merumuskan strategi Lokasi dan citra berdasarkan analisis faktor internal dan eksternal Metode yang digunakan dalam penelitian ini, yaitu: Studi lapangan dan Studi Kepustakaan. Data dianalisa menggunakan analisa SWOT dan menggunakan matrik IFE (Internal Factor Evaluation) dan matrik EFE (Eksternal Factor Evaluation). Hasil Penelitian menunjukkan bahwa Giant Botani Square berada pada posisi sel lima, yaitu berada dalam kondisi pertumbuhan stabil dengan memperoleh nilai IFE 2,468 dan EFE 2,447, dan dapat diketahui bahwa perusahaan harus melakukan strategi pemasaran yang lebih baik, hal tersebut dapat dilihat dari pertumbuhan omset penjualan yang terus meningkat.Dari penelitian masih terlihat adanya beberapa kelemahan yang ada pada Giant dalam hal lokasi.

Pengaruh Positioning Produk Dan Differensiasi Produk Terhadap Citra Merek Pada Produk Ban Accelera ., Sujana; Nurendah, Yulia; Wirakusuma, Ilham
Jurnal Ilmiah Manajemen Kesatuan Vol 4 No 2 (2016): JIMKES Edisi Agustus 2016
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Currently, the mastery of increasingly sophisticated technologies in the enterprise is required as a condition to solve complex problems (advanced) because of the tight competition in the free market, the competition will drive systems in Indonesia's economy to a free market and positioned marketers to always develop products and capture market share. In seizing market share, causing competition among companies, a marketer is required to always develop a marketing strategy. One strategy used is the product positioning and product differentiation, this is done to attract customers and give satisfaction to the consumer that leads to branding. This study aims to determine the effect of Product Positioning and Product Differentiation on Brand Image of Accelera Tires products. This study is a description of the survey approach. Retrieval of data is using questionnaires with respondents of 100 subscribers of PT. Elangperdana Tyres Industry. The results showed that the relationship of the product positioning of the brand image is at .749 and contributed 56 percent to the image of the brand and product differentiation variable relationship to the brand image is 0.715 and accounted for 51.1 percent. Influence between product positioning and product differentiation to the brand image known that multiple correlation regression analysis regression coefficients Product Positioning (X1 = 0.629), and the Product Differentiation regression coefficient (X2 = 0.389) and contributed 59.4 percent. Analysis of the correlation coefficient is 0.770 Brand image variables indicate a strong relationship between the independent variable on the dependent variable that is equal to 77 percent. It can be concluded that the product positioning and product differentiation affect the brand image. This is evident from the contribution of a given variable product positioning and product differentiation to the brand image.

Analisis Pengaruh Kualitas Pelayanan Perpustakaan Terhadap Kepuasan dan Hubungannya dengan Loyalitas Mahasiswa Nurendah, Yulia; Mulyana, Mumuh
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 1 (2013): JIMKES Edisi April 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Library is the center of knowledge. Library is Services. No Library without any services. The Satisfaction of Library Member to be one of the objective of Library services. The objectives of research are to analyze the influence of library services quality to studentâ€™s satisfaction and to analyze the correlation the satisfaction to library membersâ€™ loyality The research was conducted in STIE Kesatuan Library with research populaton is STIE Kesatuanâ€™s Students, from July to September 2012. The majority of respondents in this reasearch were Female, age 20 years, students of S1 Management, students of regular classes, the member of librabary since 2010, as well as doing loan collection library with occasional frequency. Approach to analyze the datas used Partial Least Square (PLS) using Smart-PLS 2.0 M. The First models Research of Library Service was established by the Physical Evidence, Reliability, Responsiveness, Assurance and Empathy variable. The variables are correlated to the Student Satisfaction and Loyalty variable. The results showed that the Physical Evidence, Empathy, Assurance, Reliability and Responsiveness explains the variability of service quality construct at strongly level at 66.53%. Physical evidence has no significant positive correlation to studentâ€™s satisfaction. Empathy has a positive significant effect on student satisfaction. Assurance has no significant negative relationship to student satisfaction. Reliability has no significant positive relationship to student satisfaction. Responsivenes has a significant positive relationship to student satisfaction. Student satisfaction variables can explain the variability Loyalty Students construct at a moderate level that is equal to 43.29%. Student satisfaction has a significant positive relationship to student loyalty. Keywords:service quality; satisfaction; loyalty; partial least square

Keputusan Pembelian Konsumen Fitness Center Di Masa Pandemi Covid 19 Nurendah, Yulia; Christina, Rachel
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 1 (2021): JIMKES Edisi April 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i1.495

With the increase in public awareness of sports, it encourages many business opportunities in the sports field. One of them is the fitness center business. This study aims to: 1) to determine the effect of service quality on purchasing decisions on Celebrity Fitness products, 2) to determine the effect of facilities on purchasing decisions on Celebrity Fitness products, 3) to determine the effect of brand trust on purchasing decisions on Celebrity Fitness products, 4) to determine the effect of service quality, facilities, brand trust on purchasing decisions on Celebrity Fitness products. This study took objects (respondents) in Botani Square, Bogor city. Data were analyzed by SPSS (Reliability Test, Validity Test, Classical Assumption Test, Normality Test, Multicolonierity Test, Heteroscedasticity Test, Multiple Regression Analysis, Correlation Analysis, Coefficient of Determination, Statistical Hypothesis Test, Persial Test (t test), Simultaneous Significance Test (Test F)). The results of the analysis are as follows: 1) service quality has a positive effect on purchasing decisions, 2) facilities have a positive effect on purchasing decisions, 3) brand trust has a positive effect on purchasing decisions, 4) service quality, facilities, brand trust have a positive and significant effect on purchasing decisions Keywords: Brand Trust, Facilities, Service Quality, Purchasing Decisions

PKM Pelatihan Strategi Pengembangan Bauran Pemasaran Untuk Peningkatan Omzet UMKM Nurendah, Yulia; Mekaniwati, Ani; Maulina, Dwi
Jurnal Abdimas Dedikasi Kesatuan Vol 2 No 1 (2021): JADKES Edisi Januari - Juni 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

The marketing aspect plays a very important role. Products that are preferred by consumers, setting the right price, choosing the right location and distribution channels, and the right promotion will be able to increase business performance in terms of marketing and turnover earned. Marketing Mix Development Strategy Training for Increasing MSME Turnover aims to 1) Increase knowledge and understanding regarding product development in terms of variant, packaging, size, brand and quality. 2) Increase knowledge and understanding regarding product pricing that attracts consumers. 3) Increase knowledge and understanding regarding the development of distribution channels and selection of appropriate business locations. 4) Increase knowledge and understanding regarding the development of promotional strategies To carry out these activities, several training methods are used, namely: Lecture Method, Question and Answer Method, and Simulation Method. This simulation method is very important given to the training participants to provide the opportunity to practice the training material obtained. The hope is that the training participants will really master the training material received, know their level of ability to apply entrepreneurial activities technically and then identify the difficulties (if they still exist) to be solved later. The evaluation of the success of this training shows the following data: as many as 81% of MSME participants / players can understand well the activities of implementing the marketing mix development training, 76% of MSME participants / players are able to practice marketing mix development, As many as 78% of MSME participants / players are willing to socialize their abilities development of the marketing mix to colleagues. Taking into account these data, it can be concluded that the training success indicators that have been set at the beginning get optimal results and reach the target. Key words: marketing mix

Pelatihan Persiapan Berwirausaha Bagi Siswa SMA PGRI 3 Bogor Nurendah, Yulia
Jurnal Abdimas Dedikasi Kesatuan Vol 1 No 2 (2020): JADKES Edisi Desember 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v1i2.522

Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan kemauan, pemahaman dan kemampuan para guru dalam berwirausaha. Pelatihan Kewirausahaan bagi Murid-Murid SMA PGRI 3 Bogor dalam program pengabdian masyarakat ini diharapkan dapat memberikan pemahaman dan juga kemampuan murid dalam berwirausaha yang akan berdampak pada peningkatan mutu lulusan di SMA PGRI 3 Bogor. Metode yang digunakan dalam kegiatan ini meliputi (a) ceramah atau penyuluhan yang berisi penyampaian atau pemaparan informasi untuk materi yang bersifat umum dan teoritis, dalam hal ini adalah materi untuk memotivasi murid-murid agar mau berwirausaha, cara menanamkan pemahaman murid-murid tentang teknis berwirausaha dan hal-hal lain yang sangat penting untuk dikuasai oleh peserta pelatihan, (b) tanya jawab yang memungkinkan murid-murid menggali pengetahuan sebanyak-banyaknya tentang kewirausahaan, dan (c) simulasi untuk memberikan kesempatan mempraktekkan materi pelatihan yang diperoleh. Kegiatan PPM yang telah dilaksanakan ini berjalan dengan baik dan lancar sesuai dengan tujuan yang ingin dicapai dari program ini, dan mendapatkan hasil yang baik. Murid-murid SMA PGRI 3 Bogor memperoleh sharing pengetahuan dan pengalaman tentang kewirausahaan. Kata Kunci : Kewirausahaan

Aplikasi Bauran Promosi Pada Hotel Royal Padjadjaran Bogor Febriani, Chairunisa; Nurendah, Yulia; Morita, Morita
Jurnal Aplikasi Bisnis Kesatuan Vol 1 No 1 (2021): JABKES Edisi Agustus 2021
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Promosi merupakan salah satu strategi yang sangat penting di dalam memasarkan Produk atau Jasa, karena tujuan utama dari promosi yaitu agar produk atau jasa yang ditawarkan oleh Perusahaan dapat diketahui dan dikenal oleh khalayak luas. promosi mencakup beberapa elemen yang terdiri dari Advertising (Periklanan), Public Relation (Hubungan Masyarakat), Sales Promotion (Promosi Penjualan), Personal Selling (Penjualan Personal), dan Direct Marketing (Pemasaran Langsung). Ke lima kombinasi dari elemen ini disebut sebagai Bauran Promosi. Banyak Perusahaan melakukan kegiatan promosi tidak hanya dari satu elemen saja, hal ini dimaksudkan agar promosi yang dilakukan bisa semaksimal mungkin sehingga tujuan Perusahaan tercapai. salah satunya Hotel Royal Padjadjaran Bogor yang menerapkan Bauran Promosi. Tujuan penulisan Tugas Akhir ini untuk mengetahui Bauran Promosi apa saja yang diterapkan oleh Hotel Royal Padjadjaran Bogor, untuk mengetahui hambatan apa saja yang dihadapi dalam penerapan bauran promosi yang dilakukan oleh Hotel Royal Pajajaran Bogor, dan juga untuk mengetahui cara mengatasi hambatan dalam penerapan bauran promosi yang dilakukan oleh Hotel Royal Pajajaran Bogor. Hasil pembahasan menunjukkan bahwa Bauran Promosi yang dilakukan oleh Hotel Royal Padjadjaran Bogor sudah diterapkan dengan baik, terutama dalam menerapkan promosi melalui media sosial. Kata kunci, Bauran Promosi, Hotel Royal Padjadjaran Bogor

Tantangan Technopreneur Bagi Umkm Di Kota Bogor Sebagai Strategi Bertahan Di Era Pandemi Covid-19 Mekaniwati, Ani; Nurendah, Yulia; Maulina, Dwi; Hanifah, Nadia Sabila
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.797

The creation of entrepreneurs (entrepreneurs) is an alternative solution to various problems in society such as poverty and social inequality, increasing unemployment of productive age and depletion of energy supply reserves, all of which require creative and innovative actions. Technopreneur, one part of the development of entrepreneurship (entrepreneur) provides an overview of entrepreneurship by using technology-based innovation. With the technopreneurship development model, it can provide benefits or impacts, both economically, socially and environmentally. Technopreneurs can be interpreted as job creators who will actively encourage Indonesia to have a strong and competitive economic foundation. Inclusive economic growth and sustainable development need to continue to receive attention and support from various groups, namely the support of the government, the private sector, the community and of course support from academics in achieving the Sustainable Development Goals (SDGs). The economic impact is increasing efficiency and productivity, increasing income, creating new jobs and moving other economic sectors. Keywords: Entrepreneur, Technopreneur, MSME

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