Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen Kesatuan
V, Eva
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Desain Kemasan, Positioning Merek Dan Kekuatan Merek Terhadap Citra Merek Widjojo, Adi S; V, Eva
Jurnal Ilmiah Manajemen Kesatuan Vol 6 No 1 (2018): JIMKES Edisi April 2018
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (141.698 KB) | DOI: 10.37641/jimkes.v6i1.30

Abstract

The purpose of this study were (1) to acquire the influence of packaging design to the brand image Teh Gelas, (2) to know how the influence of brand positioning to the brand image Teh Gelas, (3) to know how the influence of the strength of the brand to the brand image Teh Gelas, and (4) to find out how the effect of packaging design, brand positioning and brand strength altogether to the brand image Teh Gelas.The results showed that the determination coefficient regression model derived from the value adjusted R2 of 0,496 square. This means 49,6% Brand Teh Gelas Orang Tua Group can be explained by the variable packaging design, brand positioning and brand strength of the brand image, while 50,4% could be explained by other variables not included in the model
Co-Authors Adi S Widjojo