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All Journal Agrimeta: Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem Jurnal Bakti Saraswati Jurnal Media Agribisnis (MeA) AGRINESIA: Jurnal Ilmiah Agribisnis GANEC SWARA Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) SEAS (Sustainable Environment Agricultural Science) International Journal of Applied Science and Sustainable Development (IJASSD) Jurnal Abdi Dharma Masyarakat Lantera Widya
Nyoman Yudiarini
Agribusiness Study Program, Faculty Of Agriculture And Business, Mahasaraswati University Denpasar, Bali, Indonesia
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Journal : Jurnal Media Agribisnis (MeA)

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Supply Chain Management Ayam Potong Ud Budi di Desa Dauh Puri Kaja Denpasar Yudiarini, Nyoman; Pratiwi, Luh Putu Kirana; Amaral, Ni Putu Anglila
Jurnal MeA (Media Agribisnis) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i2.231

Abstract

The high demand for broiler chickens has promising prospects for development. In 2023, broiler chicken production is projected to reach 5.8 million/ton/year, while chicken meat consumption is estimated to reach 7.46 kg/capita/year. Indonesia is actively trying to increase livestock productivity in an effort to meet the nutritional needs of the community. The main objective of this research is to analyze supply chain management and the level of efficiency of the broiler chicken supply chain implemented by UD Budi. The research methodology includes descriptive analysis and examination of marketing efficiency. Research findings reveal that broiler chicken supply chain management has three streams. The product flow moves downstream, starting from the supplier at the slaughterhouse and ending with the final consumer of the chicken. On the other hand, financial flows move upstream, namely flowing from consumers back to producers (RPH). The flow of information is reciprocal and occurs in each link of the chain. Among the various marketing channels, the level I marketing channel (Producer (Slaughterhouse) – Wholesaler (UD Budi) – Consumer) shows the highest efficiency, with an efficiency value of 3.13%. Keywords: Broiler Chickens, Marketing Efficiency, Supply Chain
Co-Authors Abd. Rasyid Syamsuri Ali Djamhuri Amaral, Ni Putu Anglila Anak Agung Istri Sri Wiadnyani Arimbawa, I Gusti Agus Cening Kardi Daniel Sariman Daniel Sariman David Tagu Todu David Tagu Todu Dian Tariningsih Engge, Magdalena Frumensius Dakosta Joro Gaudensia Seru I Gede Arga Lembayung I Gusti Agus Arimbawa I Gusti Ayu Diah Yuniti I Kadek Agus Sukerta I Kadek Bagiana I Ketut Arnawa I Made Budiasa I Made Budiasa I MADE SUKERTA I Made Tamba I Putu Chandra Ari Wiguna I WAYAN WIADNYANA Ida Ayu Made Dwi Susanti Isabela Yulninsi Jampur, Robinardus Lembayung, I Gede Arga Luh Putu Kirana Pratiwi Magdalena Engge Milasari, Ni Kadek Natalia, Ketut Dewi Ni Kadek Milasari Ni Putu Sukanteri Nurul Khalifa Al Hadi Nyoman Utari Vipriyanti Oswaldus Saldiman Oswaldus Saldiman Putu Fajar Kartika Lestari Putu Lasmi Yuliyanthi Sapanca Putu Lasmi Yuliyanthi Sapanca, Putu Lasmi Yuliyanthi Robinardus Jampur Seru, Gaudensia Sri Mulyani Subadra, Komang Sukerta, I Kadek Agus Sundari, Ni Made Dwiradika Tiksnayana Vipraprastha, Tiksnayana Wedayanti, Ni Made Erna Yohana Feldi Banung