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All Journal Jurnal Manajemen Teknologi The Asian Journal of Technology Management (AJTM) Ngayah: Majalah Aplikasi IPTEKS Management Analysis Journal DIJB (Diponegoro International Journal of Business) Journal of Indonesian Tourism, Hospitality and Recreation Asian Management and Business Review Journal of International Conference Proceedings Benefit: Jurnal Manajemen dan Bisnis
Ardiwansyah Nanggong
Department Of Management, Faculty Of Economics, Universitas Ichsan Gorontalo, Gorontalo, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PKM KELOMPOK USAHA PENGRAJIN KURSI ROTAN DI KELURAHAN LIBUO KECAMATAN DUNGINGI KOTA GORONTALO PROVINSI GORONTALO Zainuddin, Muammar; Nanggong, Ardiwansyah
Ngayah: Majalah Aplikasi IPTEKS Vol 10 No 1 (2019): Ngayah: Majalah Aplikasi IPTEKS
Publisher : Forum Layanan IPTEKS Bagi Masyarakat (FLipMAS) Wilayah Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A rattan chair production by a joint business group engaging Mohimondalo and Iloheluma has been conventionally operated this far. This rattan production run by craftsman is taken through direct orders by clients. The production has not been supported by a mechanical technology so that it impacts on a lengthier production time consuming. This community partnership program aims to introduce the mechanical technology equipment in the rattan chair production process, and to develop the product models of rattan chair and its marketing strategy. The program implementation methods are (1) the introduction to production management in which the continuous process production model allows understanding towards the production planning pattern covering the planning and the monitoring of the production process in relation to raw material stock, types of product, and the number of products produced in the on-going period and in the future, (2) the mechanical technology dissemination through workshop and assistance of mechanical equipment use which enables workers to have understandings about the equipment use for a better skill in the application, (3) the workshop of the latest rattan chair model development, and (4) the assistance program of the marketing strategy. The outputs of the program indicate that in case of production management aspect, there has been a raw material stock which ensures a sustainable production in a scheduled period so that the production process should no longer rely on clients’ orders, the workload distribution of the workers is proportionally based on skills. In the production technology aspect, the workers have benefitted the use of seal knife, compressor engine, air stapler, and drilling machine, and been able to applied binding techniques of rattan connections. The use of mechanical technology equipment has impacted on faster production by 1-2 days consuming. In the other production aspect, there has been a development of the latest rattan chair model labeled as voltron model for more ergonomically modern living room furniture. In case of marketing strategy, there has been cooperation with furniture stores through vertical marketing system.
Perilaku Pasca-Adopsi Teknologi Personal Terhadap Intensi Sustainable Behavior Nanggong, Ardiwansyah
Jurnal Manajemen Teknologi Vol 17, No 1 (2018)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2018.17.1.2

Abstract

Abstrak. Perilaku paradoks dalam adopsi teknologi terjadi ketika tingkat kecanggihan teknologi tidak bersesuaian dengan perilaku individu. Teknologi yang dapat mengurangi penggunaan sumberdaya alam dan meminimalisir biaya sehingga perilaku intensi adopsi teknologi seharusnya menstimuli hadirnya perilaku berkelanjutan (sustainable behavior). Oleh karena itu, penelitian ini bertujuan menguji efek perilaku pasca-adopsi teknologi oleh konsumen yang mengarah pada sustainable behavior. Prediktor penggunaan teknologi meminjam sebagian model UTAUT2 dengan menambahkan perceived benefit sebagai peran moderasi dalam hubungannya dengan perilaku berkelanjutan. Pengumpulan data dilakukan dengan penyebaran kuesioner online, sebanyak 162 kuesioner valid berhasil diperoleh dengan analisis data menggunakan Partial Least Square (PLS). Hasil mengungkap sumbangsih motivasi hedonis, nilai harga dan kebiasaan terhadap perilaku intensi adopsi teknologi sedangkan efek peran moderasi persepsi manfaat tidak ditemukan dalam hubungan antara perilaku intensi dan perilaku berkelanjutan.Kata kunci: Pasca-adopsi, UTAUT2, adopsi teknologi, persepsi manfaat, perilaku berkelanjutan.Abstract. The paradoxical behavior in technological adoption occurs when the level of technological sophistication is incompatible with individual behavior. Technology which can reduce the use of natural resource and minimize cost so that the intention behavior of technological adoption should stimulate an existence of sustainable behavior. Therefore, this study aims to examine the behavioral effect of consumers' post-adoption technology that leads to sustainable behavior. The utilizing technology predictor take some models of UTAUT2 by adding perceived benefit as a moderation role relating to sustainable behavior. The data collection is conducted by spreading online questioners. Totally, 162 valid questioners are successfully obtained and Partial Least Square (PLS) is applied as a data analysis. The result shows the contribution of hedonic motivation, price value, and habit to the intention behavior of technological adoption, while the moderation role effect of perception is not found in relationship between behavior intention and sustainable behavior.Keyword: Post-Adoption, UTAUT2, technology adoption, perceived benefit, sustainable behavior.
Perceived Benefit, Environmental Concern and Sustainable Customer Behavior on Technology Adoption Nanggong, Ardiwansyah; Rahmatia, Rahmatia
The Asian Journal of Technology Management (AJTM) Vol 12, No 1 (2019)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2019.12.1.3

Abstract

Abstract. Environmentally friendly practices in the business sector for more targeting corporations as economic actors. However, the contribution of environmental sustainability cannot only encouraged by the firm but also the consumer’s participation. The eco-friendly behavior that arises from the adoption of technology by consumers is often influenced by various opposite motives. Perceived benefit is often regarded as a pragmatic motif because it is utilitarian while the environmental concern is interpreted as a form of altruism. This study aims to investigate the relevance of perceived benefit and environmental concern in the adoption of e-ticketing technology (paperless) and the dominant motive that influences consumers' sustainable behavior in adopting the technology. Data collection using paperless case (e-ticketing) to determine the motive of environmentally friendly behavior by consumers. There were 188 respondents who participated in the study. The study findings explain the importance and the corresponding conformity between the perceived benefits and the environmental concern of consumers in predicting sustainable consumer behavior in technology adoption.Keywords: Environmental concern, paperless, perceived benefit, sustainable consumer behavior, technology adoption
PKM KELOMPOK USAHA PENGRAJIN KURSI ROTAN DI KELURAHAN LIBUO KECAMATAN DUNGINGI KOTA GORONTALO PROVINSI GORONTALO Muammar Zainuddin; Ardiwansyah Nanggong
Ngayah: Majalah Aplikasi IPTEKS Vol. 10 No. 1 (2019): Ngayah: Majalah Aplikasi IPTEKS
Publisher : Forum Layanan IPTEKS Bagi Masyarakat (FLipMAS) Wilayah Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A rattan chair production by a joint business group engaging Mohimondalo and Iloheluma has been conventionally operated this far. This rattan production run by craftsman is taken through direct orders by clients. The production has not been supported by a mechanical technology so that it impacts on a lengthier production time consuming. This community partnership program aims to introduce the mechanical technology equipment in the rattan chair production process, and to develop the product models of rattan chair and its marketing strategy. The program implementation methods are (1) the introduction to production management in which the continuous process production model allows understanding towards the production planning pattern covering the planning and the monitoring of the production process in relation to raw material stock, types of product, and the number of products produced in the on-going period and in the future, (2) the mechanical technology dissemination through workshop and assistance of mechanical equipment use which enables workers to have understandings about the equipment use for a better skill in the application, (3) the workshop of the latest rattan chair model development, and (4) the assistance program of the marketing strategy. The outputs of the program indicate that in case of production management aspect, there has been a raw material stock which ensures a sustainable production in a scheduled period so that the production process should no longer rely on clients’ orders, the workload distribution of the workers is proportionally based on skills. In the production technology aspect, the workers have benefitted the use of seal knife, compressor engine, air stapler, and drilling machine, and been able to applied binding techniques of rattan connections. The use of mechanical technology equipment has impacted on faster production by 1-2 days consuming. In the other production aspect, there has been a development of the latest rattan chair model labeled as voltron model for more ergonomically modern living room furniture. In case of marketing strategy, there has been cooperation with furniture stores through vertical marketing system.
The impact of cultural tourism experience on electronic word-of-mouth (e-WOM) and destination image Ardiwansyah Nanggong; Ali Mohammad
Diponegoro International Journal of Business Vol 3, No 2 (2020)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.3.2.2020.68-79

Abstract

Tourism experience is considered highly essential in tourism studies but less attention to research has focused on cultural tourism experiences whereas has its idiosyncratic compared to other types of tourism. This study investigated the interrelationship among cultural tourism experiences, electronic word of mouth, and destination image. Empirical analysis based on data collected through online questionnaires from 134 tourists have been visited the religious-cultural tourism village Bongo in Gorontalo. PLS-SEM conducted to data analysis which showed that cultural tourism experience positively impacts on destination image and electronic word of mouth, also electronic word of mouth influence destination image. This research contributes to the body of knowledge on the role of tourism experience and its impact on future tourist behavior in the cultural tourism context. The theoretical and managerial implications of these findings are beneficial in designing strategies to leverage destination attractiveness
Gender Differences of Sustainable Consumer Behavior in Technology Adoption: Evidence From Indonesia Ardiwansyah Nanggong; Rahmatia Rahmatia
Journal of International Conference Proceedings (JICP) Vol 1, No 2 (2018): Proceedings of the 2nd International Conference of Project Management (ICPM) Gor
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (14.853 KB) | DOI: 10.32535/jicp.v1i2.267

Abstract

Eco-friendly behavior in the technology adoption is often motivated by psychographic dimensions. Moreover, sustainable consumer behavior depends on socio-demographic differences such as gender. This study focuses on investigating gender differences in the relationship between environmental concerns and perceived benefits of sustainable consumer behavior in the adoption of e-ticketing (paperless) technology. The research was conducted on e-ticketing users in Indonesia by collecting data through an online questionnaire. 188 respondents participated in this study. Finding of this study, the impact of perceived benefit is greater for male than for female and environmental concern is higher for female than for male in pro-environmental behavior when adopting the technology. Keywords: Gender, Perceived Benefit, Environmental Concern, Sustainable Consumer Behavior, Technology Adoption.
Leveraging Customer Experience, Brand Image and Store Atmosphere for Millennials Loyalty: An Empirical Analysis of Mediation Nanggong, Ardiwansyah; Mohammad, Ali; Sabila, Alfa
Management Analysis Journal Vol 11 No 4 (2022): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v11i4.56488

Abstract

The increasing population and unique consumer behavior of millennials is a challenge for companies in offering products and retention this segment. The current study aims to investigate the millennial loyalty behavior and its brand-atmosphere mechanism in formatting customer experience. The study on visitors to Warunk Upnormal in Gorontalo was 170 samples of respondents with purposive sampling through questionnaires. Regression data analysis used SPSS Process Macro 3.4 program and mediation check conducted with Sobel test. The research findings indicate that brand image and store atmosphere have a direct and significant effect on customer experience but not significantly on consumer loyalty. Furthermore, the customer experience dimensions have a different impact in mediating the relationship between brand image and store atmosphere in increasing consumer loyalty. This study reinforce the role of the experiential economy in exploring millennial consumer behavior.
The Experience and Religiosity toward Tourist Satisfaction: The Case of Umrah Pilgrimage Nanggong, Ardiwansyah; Hiola, Putra Reski; Pakaya, Syaiful
Journal of Indonesian Tourism, Hospitality and Recreation Vol 5, No 2 (2022): Journal of Indonesian Tourism, Hospitality and Recreation (October Edition)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v5i2.47099

Abstract

A b s t r a c tThe study of tourism and pilgrimage is still less prominent in Indonesia amid the large potential market segment in this business. The main purpose of this study to explore the effect of experience and religiosity on the satisfaction of pilgrims in religious tourism since the impact of religious tourism can vary based on level of religious experience of adherents. The quantitative approach conducted through distributing questionnaires to 125 people who are Umrah pilgrims. The study findings show a significant role of experience and religiosity to increase pilgrim satisfaction on the journey of Umrah. This study also highlights the implications in the context of religious tourism that the role of personal values and tourist behavior is very substantial. Motivation that is spiritually has a bigger impact than emotional experiences in fulfilling the expectations of pilgrims on religious sites. The results study indicate necessary matters in creating satisfaction in religious tourism while still combining profane and spiritual aspects. A b s t r a kStudi pariwisata dan ziarah masih kurang menonjol di Indonesia ditengah besarnya segmen pasar potensial dalam bisnis ini. Tujuan utama studi ini untuk mengeksplorasi efek pengalaman dan religiusitas pada kepuasan peziarah wisata religi karena dampak wisata religi dapat bervariasi berdasarkan pengalaman religiusitas pemeluknya. Pendekatan kuantitatif digunakan melalui penyebaran kuesioner pada 125 jamaah umroh. Temuan studi menunjukkan peran signifikan dari pengalaman dan religiusitas untuk meningkatkan kepuasan peziarah dalam perjalanan ibadah umroh. Studi ini juga menyorot implikasi pada konteks wisata religi bahwa peran personal values dan tourist behavior sangat substansial. Motivasi yang bersifat spritual berdampak lebih besar dibanding pengalaman emosional dalam memenuhi harapan yang diinginkan peziarah pada situs religi. Hasil penelitian mengindikasikan hal-hal yang diperlukan dalam menciptakan kepuasan pada wisata religi dengan tetap memadukan aspek profan dan spiritual.
Does tourism experience matter in cultural tourism destinations? Predicting future tourist behavior Nanggong, Ardiwansyah; Mohammad, Ali
Asian Management and Business Review Volume 4 Issue 1, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss1.art8

Abstract

Cultural tourism, as a niche market in the service-intensive tourism industry, has distinctive characteristics, experiences, and different individual consequences. The primary objective of this study is to explore the underlying substantial dimension of cultural tourism experiences in predicting tourists’ behaviors to stimulate electronic word-of-mouth (e-WoM) and shaping the cultural destination image. A quantitative approach was conducted with PLS-SEM to analyze data for tourists visiting the culture tourism village at Gorontalo, in Indonesia. The bootstrapping procedure is used to test the mediation effect, with direct and indirect effects analyzed. The results indicate that among the various components of the cultural tourism experience, relaxation and learning about the local culture are particularly significant in generating tourist e-wom behavior. The study also acknowledges the crucial role of e-WoM in cultural tourism as a mediator among relaxation, learn local culture, and destination image. Ultimately, these findings emphasize the importance of cultural tourism in showcasing experiences that provide relaxation and new knowledge originating from destinations. This research contributes to an enhanced understanding of the diverse impact of the cultural tourism experience dimension and its consequences for tourist behavior.
Peran Literasi Keuangan, Perbedaan Gender dan Inklusi Keuangan terhadap Kapabilitas Pemasaran UMKM: Financial Literacy, Gender Differences and Financial Inclusion, Marketing Capability of MSMEs Olii, Nurhayati; Nanggong, Ardiwansyah
Benefit: Jurnal Manajemen dan Bisnis Vol. 7 No. 2 (2022): Benefit : Volume 7 Desember No 2 tahun 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i2.1488

Abstract

MSMEs as an economic sector which very vulnerable to financial problems and are dominated by home industries that are attributable to gender stereotypes in their management. Consequently, the dynamics of its management become quite complex in enhancing their marketing capabilities. The purpose of this study to investigate the impact of financial literacy, gender differences, and financial inclusion on leveraging the marketing capabilities of MSMEs. Collecting data using a survey questionnaire on 168 MSMEs in Gorontalo City with a merge of accidental and snowball sampling techniques. Data analysis using binary logistic regression. The results reveal that the existence of financial knowledge has a significant impact on the creation of financial inclusion in micro, small and medium enterprises. Furthermore, there are different patterns for women and men in obtaining access to credit. The role of gender differences in men who are more likely to access inclusive financial services than women. On the other hand, the creation of financial inclusion further enhances the marketing capabilities of MSMEs.
Co-Authors Ali Mohammad Hiola, Putra Reski Mohammad, Ali Muammar Zainuddin Nurhayati Olii Rahmatia, Rahmatia Sabila, Alfa