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Pengaruh Country Of Origin Terhadap Brand Image dan Purchase Decision Kosmetik Merek BLP Beauty Di Kota Banjarmasin Zeverina, Faradella Zsella; Hairudinor, Hairudinor
JURNAL BISNIS DAN PEMBANGUNAN Vol 12, No 2 (2023): Mei-Agustus 2023
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v12i2.17973

Abstract

In the current era of globalization and rapid technological advances, the business world is growing rapidly and business competition is increasingly competitive. Currently, Indonesia is being hit by the Korean Wave phenomenon which has resulted in many people preferring products originating from South Korea, especially cosmetic products. origin for Indonesian cosmetic products and pay attention to brand image. This study aims to determine and analyze the effect of Country of Origin on Brand Image and Purchase Decision of BLP Beauty Cosmetics in Banjarmasin city. The sample in this study amounted to 100 respondents This research uses a quantitative approach with causal explanatory research. This study uses PLS as a data analysis technique with Smart PLS.The results of this study indicate that the country of origin has a significant effect on purchase decisions through brand image, while the country of origin has no significant effect on purchase decisions on BLP Beauty brand cosmetic products in Banjarmasin City Keywords: Country of Origin, Brand Image, Purchase Decision, Cosmetic
Strategy to Increase Local Original Income of Tanah Laut Regency: Review of Administrative and Legal Aspects of Business Hairudinor, Hairudinor; Barkatullah, Abdul Halim; Syafa'i, Imam
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1674

Abstract

This study analyzes strategies to increase Local Revenue (PAD) in Tanah Laut Regency, South Kalimantan, with a focus on the administrative and legal aspects of business. Using descriptive qualitative methods and secondary data analysis for the 2019-2023 period, this study identifies the main challenges in optimizing PAD and formulates strategies to increase it. The results of the study show that although there was an increase in PAD with a CAGR of 5.6%, its contribution to total regional revenue is still relatively low (average 10.65%). The main recommended strategies include: (1) implementation of a GIS system for mapping tax potential, (2) development of an integrated e-tax system, (3) increasing the capacity of tax human resources, (4) harmonization of Regional Regulations with Law No. 1/2022, and (5) strengthening tax law enforcement. The implementation of this strategy is projected to increase PAD by 25-30% in the medium term (3-5 years).
Strategy to Increase Local Original Income of Tanah Laut Regency: Review of Administrative and Legal Aspects of Business Hairudinor, Hairudinor; Barkatullah, Abdul Halim; Syafa'i, Imam
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1674

Abstract

This study analyzes strategies to increase Local Revenue (PAD) in Tanah Laut Regency, South Kalimantan, with a focus on the administrative and legal aspects of business. Using descriptive qualitative methods and secondary data analysis for the 2019-2023 period, this study identifies the main challenges in optimizing PAD and formulates strategies to increase it. The results of the study show that although there was an increase in PAD with a CAGR of 5.6%, its contribution to total regional revenue is still relatively low (average 10.65%). The main recommended strategies include: (1) implementation of a GIS system for mapping tax potential, (2) development of an integrated e-tax system, (3) increasing the capacity of tax human resources, (4) harmonization of Regional Regulations with Law No. 1/2022, and (5) strengthening tax law enforcement. The implementation of this strategy is projected to increase PAD by 25-30% in the medium term (3-5 years).