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All Journal Jurnal Administrasi Bisnis (J-Adbis) DEDIKASI : Jurnal Pengabdian Kepada Masyarakat
Susanti, Inggit Dessy
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Word Of Mouth Terhadap Keputusan Pembelian Produk Natasha Skin Care Jakarta Pusat Susanti, Inggit Dessy; Waru, A. Putri Djohar Tenri; Janah, Yunita
Jurnal Administrasi Bisnis Vol. 3 No. 1 (2023): Mei 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v3i1.2020

Abstract

Beauty clinics are one type of beauty industry business opportunity that is loved by people today. There are many types of treatments and skincare offered by various beauty clinics. More references cause caution in determining the skincare to be used so that before making a decision, potential customers tend to carry out the process of finding information and filtration. The process of finding information can be done by looking at reviews either from online stores or seeing trusted beauty vloggers, it can also be an easy way to ask trusted relatives about the various alternative products available. In this study, the population is executive member customers of Natasha Skin Care, as for data processing using SPSS 22 with the aim of determining the amount of influence of word of mouth in influencing the purchase decision of Natasha Skin Care products. The results showed that purchasing decisions were positively and significantly influenced by word of mouth by 42.2%. This shows that the increasing word of mouth will increase consumer purchasing decisions towards purchasing Natasha Skin Care products. Keywords: word of mouth, purchase decision
Pengaruh Word Of Mouth Terhadap Keputusan Pembelian Produk Natasha Skin Care Jakarta Pusat Susanti, Inggit Dessy; Waru, A. Putri Djohar Tenri; Janah, Yunita
Jurnal Administrasi Bisnis Vol. 3 No. 1 (2023): Mei 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v3i1.2020

Abstract

Beauty clinics are one type of beauty industry business opportunity that is loved by people today. There are many types of treatments and skincare offered by various beauty clinics. More references cause caution in determining the skincare to be used so that before making a decision, potential customers tend to carry out the process of finding information and filtration. The process of finding information can be done by looking at reviews either from online stores or seeing trusted beauty vloggers, it can also be an easy way to ask trusted relatives about the various alternative products available. In this study, the population is executive member customers of Natasha Skin Care, as for data processing using SPSS 22 with the aim of determining the amount of influence of word of mouth in influencing the purchase decision of Natasha Skin Care products. The results showed that purchasing decisions were positively and significantly influenced by word of mouth by 42.2%. This shows that the increasing word of mouth will increase consumer purchasing decisions towards purchasing Natasha Skin Care products. Keywords: word of mouth, purchase decision
Pelatihan Public Speaking Untuk Mengoptimalkan Keterampilan Berbicara Pada PKK RW 13 Cibubur Susanti, Inggit Dessy; Sarkawi, Dahlia; Yuniasih, Idah; Haryati, R.Ati; Jola, Angelina; Novitasari, Dela
Dedikasi : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Dedikasi : Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah III DKI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53276/dedikasi.v3i1.163

Abstract

Pengabdian masyarakat ini bertujuan meningkatkan kemampuan berbicara di depan umum, terutama bagi anggota PKK, termasuk sekretaris kelompok PKK RW 13 Desa Cibubur. Kerja sama dengan mitra PKK RW 13 yang fokus pada peningkatan keterampilan berbicara membuat kegiatan ini semakin berarti. Simulasi digunakan untuk memfasilitasi pengalaman pelatihan. Kegiatan ini, diadakan pada 28 Oktober 2023 dari 08.00 hingga 12.00, memberikan anggota PKK peluang untuk meningkatkan rasa percaya diri berbicara di depan umum, meningkatkan komunikasi internal PKK secara lebih luas, dengan fokus pada pengembangan pribadi. Temuan dari pelatihan ini antara lain meningkatkan keterampilan berbicara dan rasa percaya diri. Metode yang digunakan untuk mencapai hasil positif dalam pelatihan ini melibatkan: simulasi berbasis peran, pendekatan terarah dan terstruktur dan kolaborasi aktif dengan peserta. Dengan meningkatkan kemampuan public speaking, diharapkan terjadi perubahan positif dalam dinamika masyarakat, memperkuat peran PKK sebagai penggerak perubahan yang baik.
Co-Authors Dahlia Sarkawi Haryati, R.Ati Idah Yuniasih Janah, Yunita Jola, Angelina Novitasari, Dela Waru, A. Putri Djohar Tenri