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All Journal Indikator: Jurnal Ilmiah Manajemen & Bisnis Bussman Journal : Indonesian Journal of Business and Management
Ardhya, Bella Nanda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PROMO TERHADAP MINAT BELI KONSUMEN (Study Pada Promosi, Cashback Dan Diskon Terhadap Minat Beli Konsumen Di Restaurant Mister Baso Di Mall CBD Cileduk) Ardhya, Bella Nanda
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 3, No 3 (2019)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v3i3.7428

Abstract

Abstract This research aims to find out the effects contained in various promo promos held by a restaurant where the promo promos are promotions, cashback and discounts all to attract consumers to buy mister baso. The total population used in this study is consumers who come to the mister baso retreat. The research method used in this research is quantitative research methods. The paradigm used is the positivistic paradigm. In this research paradigm, researchers want to find out how much the X variable is a price discount affecting the Y variable, namely buying interest. This research data is processed using Microsoft Excel and SPSS 23. Free variables in this study are Promotion (X1), Cashback (X2) and Discount (X3). The dependent variable in this study is buying interest (Y). the results of this study are that the variable promotions, cashback and discounts significantly influence buying interest. Free variable contribution (promotion, cashback and discount) to the dependent variable (buying interest) is 35.1%.
THE ROLE OF HUMAN RESOURCE MANAGEMENT IN EMPLOYEE CAREER DEVELOPMENT AT PT. MECOSIN INDONESIA Ardhya, Bella Nanda; Kasiyat, Kasiyat
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.302

Abstract

This study aims to examine and explain the role of human resource management in employee career development at PT. Mecosin Indonesia. The research method used is a qualitative design with data collection techniques in the form of observation, interviews, and documentation. This research is field research where the problems raised in this study are determined by the problems happening, so this study is qualitative research with a phenomenological approach. This study uses a phenomenological approach where the author will see a reality related to the role of human resource management in employee career development at PT Mecosin Indonesia. To determine the role of human resource management in employee career development, indicators are used; the indicators used include fair treatment in a career, concern for direct superiors, information about various promotion opportunities, interest in being promoted, and level of satisfaction. The role can be defined as a typical behavior that characterizes each person in a workgroup or social context that significantly influences an event. At the same time, career development is a formal effort to improve and add to the abilities that are expected to impact the development and expansion of insight, thus opening up opportunities to get a position or position that satisfies an employee's life. The research results show the role of human resource management in employee career development at PT. Mecosin Indonesia is based on their respective functions, and each line and department has its role and function according to the company's organizational structure
PENERAPAN GAYA KEPEMIMPINAN TRANSFORMASIONAL DALAM MANAJEMEN PONDOK PESANTREN HIDAYATUL FATIR DI KAMPUNG CIHERANG RT. 02,RW 04,DESA MAJA, KABUPATEN LEBAK, PROVINSI BANTEN Ardhya, Bella Nanda
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.419

Abstract

Technological developments in the era of globalization have had a devastating impact on human life. They have brought about various disruptions. Under these conditions, individuals, especially leaders, must adapt to the rapid changes brought about by globalization. Technological advancements, for example, require leaders to adapt their leadership style to make quick decisions based on current conditions. This article discusses transformational leadership, which provides an answer to the leadership style of a leader in the era of globalization. This article utilizes qualitative research methods with data collection techniques from various sources, such as books and journals. This article utilizes the concept of transformational leadership, which provides an answer to leadership styles in the current era of globalization. This article argues that leaders with a transformational leadership style are more adaptive to globalization and impact progress in the organizations and companies they lead, accelerating their success. This article concludes that transformational leadership, with its characteristics, is the right answer for a leader in this era of globalization. Adaptability and composure, for example, are important factors for a leader in this era of technological disruption.
Co-Authors Kasiyat Kasiyat, Kasiyat