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EFFECT ON THE PROMOTION AND PRICE ON DECISION TO PURCHASE OF RAILWAY AIRPORT TRANSPORT TICKETS Zahara, Rita; Noor Sembiring
Dinasti International Journal of Digital Business Management Vol. 1 No. 2 (2020): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.446 KB) | DOI: 10.31933/dijdbm.v1i2.154

Abstract

The purpose of this study was to determine whether the promotions and price direct significant effect on purchasing decision of Railway transport service. This research was conducted by taking a sample of 96 respondents from a population of 2,000 passenger railway service. Data for this study were collected using questionnaires and analyzed by descriptive methods, multiple linear regression, hypothesis testing is used partially t-test and F test to test simultaneously with a significance level of 5%. Results from this study are the promotion of a significant effect on purchasing decisions. Price significant effect on purchasing decisions. Simultaneously sale prices and promotion have significant influence on purchasing decisions.
Managing Employee Productivity under Work Pressure: The Role of Competency and Work Stress in Construction Organizations Mudlofir, Muhammad; Noor Sembiring
Greenation International Journal of Tourism and Management Vol. 3 No. 4 (2025): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i4.688

Abstract

Purpose. This study examines how employee competency and work stress influence employee productivity in construction organizations operating under high work pressure. Design/methodology/approach. A quantitative survey design was employed. Data were collected from employees of a state-owned construction organization in a developing economy. Structural Equation Modeling (SEM) was used to test the direct and joint effects of employee competency and work stress on productivity. Findings. The results indicate that employee competency has a significant positive effect on employee productivity, while work stress has a significant negative effect. The findings further demonstrate that competency plays a critical role in sustaining productivity in high-pressure work environments. Practical implications. Construction organizations should prioritize competency-based human resource development while simultaneously implementing proactive stress management practices to maintain sustainable productivity. Originality/value. This study contributes to organizational behavior literature by integrating competency and work stress as key determinants of employee productivity in high-pressure construction environments, particularly within the context of a developing economy.
Competency and Work Environment as Determinants of Medical Staff Performance: Evidence from a Public Hospital in a Developing Economy Novianto, Oktin; Noor Sembiring
Greenation International Journal of Tourism and Management Vol. 3 No. 4 (2025): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i4.689

Abstract

Purpose. This study examines the effects of employee competency and work environment on medical staff performance in a public hospital operating under high service pressure. Design/methodology/approach. A quantitative survey was conducted among medical staff at a public hospital in Indonesia. Data were collected from 77 respondents and analyzed using multiple regression analysis supported by reliability and validity testing. Findings. The results indicate that employee competency has a positive and significant effect on medical staff performance. The work environment also shows a significant positive effect on performance. Furthermore, competency and work environment jointly explain a substantial proportion of variance in medical staff performance. Practical implications. Hospital management should prioritize competency development and the creation of a supportive work environment to improve service quality and staff performance. Originality/value. This study contributes to organizational analysis literature by integrating competency and work environment perspectives in explaining medical staff performance within a public healthcare context in a developing economy.