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Brand Color Identity Review of Transportation Apps in Indonesia Ardani, Nurul Aqmarina
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7314

Abstract

The identity of a brand is known to be represented through color. It is known as brand color identity. Brand color identity makes it easier for consumers to identify the differences in each brand product. So, color plays a role in the consumer brand awareness process. The color as brand identity is also used by transportation applications in Indonesia. They use color as their brand color identity. Thus, this research was conducted to review the brand color identity of the top transportation apps in Indonesia. Aspects of the review include an explanation of the color mode used, the hue size, value, and chroma color used. In addition, the review was also carried out to explain the psychology of the colors behind the colors used.
Reseach on the Application of Pixel Art in Game Character Design Zufri, Tubagus; Ardani, Nurul Aqmarina
Indonesian Journal of Visual Culture, Design, and Cinema Vol. 2 No. 1 (2023): Indonesian Journal of Visual Culture, Design, and Cinema
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijvcdc.v2i1.8238

Abstract

This paper analyses the trend, design fundamentals, and design principles of contemporary character design from digital game. It discusses that even though the design styles of today’s digital art era are flourishing with diverse thinking and visual approach, the classic pixel art style will never go out of style. The fundamental element of artistic design in pixel art style is a single element, a pixel. Many designers prefer using the single pixel style as the fundamental element of their artistic design, which has led to the creation of various intriguing design categories. Despite the prevalent use of full high-definition 3D rendering images in contemporary digital game design, the pixelated style remains a timeless tribute to the classics with an enduring impact, given its promising development prospects. Pixelated design is now being applied to practice by more designers and artists, and it has gradually become a unique form of artistic visual expression.