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All Journal Avant Garde Indonesian Journal of Visual Culture, Design, and Cinema (IJVCDC) JGGAG (Journal of Games, Game Art, and Gamification)
Tubagus Zufri
Surya University
Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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PERAN KOMUNIKASI DALAM KAMPANYE PUBLIK : EVALUASI PELAKSANAAN KAMPANYE TOL TANPA SAMPAH DI GERBANG TOL KARANG TENGAH Permassanty, Tanty Dewi; Tangkilisan, Helena Rebeca; Zufri, Tubagus
Avant Garde Vol 3, No 1 (2015): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (101.795 KB) | DOI: 10.36080/avg.v3i1.24

Abstract

Kampanye dengan tema “Tol Tanpa Sampah” adalah sebuah program kampanye yang diadakan olehmahasiswa Digital Communication Surya University untuk meningkatkan awareness para penggunajalan tol pada khususya dan pengguna jalan raya pada umumnya untuk membuang sampah padatempatnya. Kampanye ini bertujuan untuk membangun kesadaran pengguna jalan tol dalam halkebersihan baik di sekitar gerbang maupun di sepanjang jalan tol, serta meningkatkan kepedulianterhadap lingkungan. Penelitian ini melakukan evaluasi mengenai bagaimana tingkat keberhasilansebuah kampanye komunikasi, dalam hal ini adalah Kampanye Tol Tanpa Sampah. Penelitian inihanya membatasi persoalan mengenaicampaign effectiveness untukmelihat bagaimanakah efektiftaskampanye yang dilakukan di Gerbang Tol Karang Tengah, dengan menggunakan metode CustomerResponse Index (CRI). Penelitian ini adalah penelitian Kuantitatif, teknik pengumpulan datamenggunakan metode Survey, dengan 300 responden. Kampanye yang dilakukan di jalan tol Jakarta-Tangerang dapat dikatakan sebagai sebuah program yang efektif, mengingat dari tingkat awereness,ada 83 % pengguna yang menyadari terhadap kegiatan kampanye ini. Sementara tingkat comprehendjuga menunjukkan angka positif 82 %. Kampanye ini juga dapat dikatakan efektif, dengan melihattingkat intention (niat) yang cukup besar yakni 97 %. Dengan demikian, himbauan melalui programkampanye yang dilakukan, dapat meyakinkan audiens untuk merubah perilaku kebiasaan lama merekadalam membuang karcis di jalan tol.Kata Kunci : Kampanye komunikasi publik, efektifitas kampanye.
Reseach on the Application of Pixel Art in Game Character Design Zufri, Tubagus; Ardani, Nurul Aqmarina
Indonesian Journal of Visual Culture, Design, and Cinema Vol. 2 No. 1 (2023): Indonesian Journal of Visual Culture, Design, and Cinema
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijvcdc.v2i1.8238

Abstract

This paper analyses the trend, design fundamentals, and design principles of contemporary character design from digital game. It discusses that even though the design styles of today’s digital art era are flourishing with diverse thinking and visual approach, the classic pixel art style will never go out of style. The fundamental element of artistic design in pixel art style is a single element, a pixel. Many designers prefer using the single pixel style as the fundamental element of their artistic design, which has led to the creation of various intriguing design categories. Despite the prevalent use of full high-definition 3D rendering images in contemporary digital game design, the pixelated style remains a timeless tribute to the classics with an enduring impact, given its promising development prospects. Pixelated design is now being applied to practice by more designers and artists, and it has gradually become a unique form of artistic visual expression.
Designing and Developing Digital Computer Game of Plastic Waste Awareness for Young Children Frans, Octavianus; Zufri, Tubagus; Hilman, Dodi
Journal of Games, Game Art, and Gamification Vol. 9 No. 2 (2024)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/jggag.v9i2.10395

Abstract

Providing education about how to behave or make decisions using game media will enable children to develop positive attitudes in dealing with waste problems which increasingly require our thoughts together. The design method through the stages of observation in the form of visual data search, analysis elaboration mapping problem, then visually determining the essential character as the main idea. The result is a character design with the function that allows player to know the existence of the threads. The game is made to arouse the interest of the players about anticipating plastic waste. This game is made in a 2-dimensional form which conveys information regarding the condition of the plastic waste which is described as attacking and filling the sea. Thus, actions will appear that will foster a sense of care for environmental cleanliness. The prototype of digital computer game was developed using scratch. The result of this prototype will be used for next development.
Co-Authors Ardani, Nurul Aqmarina Frans, Octavianus Hilman, Dodi Permassanty, Tanty Dewi Tangkilisan, Helena Rebeca