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Digital Marketing Strategy to Increase Tourist Visits at Tri Muara Karang Waterfall (Case Study of Tri Muara Karang Waterfall in Belitas Seberang Village, Sindang Kelingi District, Rejang Lebong Regency) Indriani, Lisa; Sismanto , Adi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1273

Abstract

Research on Tri Muara Karang Waterfall tourism, Belitar Seberang Village, Sindang Kelingi Regency. Rejang Lebong with the formulation of the problem What is the Digital Marketing Strategy to increase visits to the Tri Muara Karang Waterfall tour, Belitar Seberang Village, Kec. Sindang Kelingi Kab. Rejang Lebong? The population of 15 children used in this study were all employees who worked on the Tri Muara Karang Waterfall tour, Belitar Seberang Village, Kec. Sindang Kelingi Kab. Rejang Lebong amounted to 15 respondents. The sampling technique used total sampling based on predetermined criteria totaling 15 respondents. Observation data collection techniques, documentation and open questionnaires to visitors. Based on the results of the research that has been carried out, the managers, Village Officials, Tourism Office, Regional Government, especially Rejang Lebong Regency and Visitor Data on Tri Muarakarang Waterfall Tourism. It is necessary to increase supporting facilities and infrastructure in the management of Tri Muarakarang Waterfall Tourism. The role of the community, the government strongly supports the progress of the Tri Muarakarang Waterfall Tourism object in improving its quality and attractiveness. Increase the opinion of the community around the Tri Muarakarang Waterfall Tourism object, especially women both crafts and special food umkm that make visitors interested. Increasing the role of promotion either through websites or liplets, billboards and signboards will provide a strong advantage for visitors. Increased safety and comfort for visitors needs to be improved so that more visitors will come The increase in family tourism at this time will increase if the Tri Muarakarang Waterfall Tourism object is safe and smooth. As well as the discussion using the IFAS and EFAS methods in Table 4.1, namely the IFAS matrix, shows a score for strengths of 1.1 while for weaknesses of 0.9 so that the total weighted score obtained is 2.0. If the strengths and weaknesses are optimized, it will overcome the various weaknesses that exist. This is indicated by the total score on the IFAS matrix of 1.1 ≥ 0.9, which means that internal conditions have the power to overcome situations.
Transformasi Pembelajaran Berbasis Mobile-AI: Persepsi Mahasiswa Terhadap ChatGPT di Era Masyarakat 5.0 Indriani, Lisa; Samola, Trifena Feisa; Irwansyah
Philosophiamundi Vol. 3 No. 3 (2025): Philosophiamundi June 2025
Publisher : PT. Kreasi Karya Majakata

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Abstract

Rapid digital transformation has brought significant changes to the world of education, especially in the way students access and process information. One of the innovations in the spotlight is the use of artificial intelligence (AI) technology such as ChatGPT as a learning aid. ChatGPT is present as a Mobile-AI-based communication media that is interactive, flexible, and responsive in helping students understand the material independently. This study aims to determine students' perceptions of the use of ChatGPT in the context of digital communication via mobile devices in the era of society 5.0. This study uses a descriptive qualitative approach with an in-depth interview method with students who actively use ChatGPT in academic activities. The results of the study show that the majority of students have a positive perception of ChatGPT because it is considered to facilitate the learning process, speed up information searches, and support independent learning. However, concerns were also found regarding the accuracy of information, potential dependency, and the importance of digital literacy skills. These findings reveal that Mobile-AI communication, especially through ChatGPT, has formed a new pattern of interaction between students and technology, which is not only instrumental but also influences the way they think and learn. Therefore, the use of ChatGPT needs to be balanced with ethical and reflective awareness so that it can be optimally utilized in digital learning.
TERCIPTANYA PEMIKIRAN KRITIS PADA GENERASI ALPHA DENGAN MENGGUNAKAN METODE RESITASI PADA MATA PELAJARAN PKN SD NURLAILA, EVI NURLAILA; Rinanda, Della Okta; Zahrani, Khoirunisa; Indriani, Lisa
Jurnal Pendidikan Karakter JAWARA (Jujur, Adil, Wibawa, Amanah, Religius, Akuntabel) Vol 10, No 1 (2024)
Publisher : Jurnal Pendidikan Karakter JAWARA (Jujur, Adil, Wibawa, Amanah, Religius, Akuntabel)

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Abstract

Studi literatur ini bertujuan untuk mendeskrisikan bagaimana terciptanya pemikiran kritis pada generasi alpha khususnya pada mata pelajaran PKn serta memahami bagaimana respon dan sikap generasi alpha dalam menerima pembelajaran, memproses dan mengolah informasi guna menghadapi tantangan dimasa yang akan datang. Penelitian ini menggunakan metode SLR (Systematic Literature Review) yaitu mengidentifikasi, meninjau, mengevaluasi, dan menafsirkan semua penelitian yang tersedia untuk mensintesis bukti-bukti berdasarkan penelitian terdahulu atau yang sudah ada yang dilakukan secara sistematis untuk menjawab sebuah pertanyaan. Dalam proses pengumpulan data dilakukan dengan cara membuat perencanaan dan menganalisis jurnal-jurnal menggunakan teknik simak dan catat yang menjadi acuan untuk dijadikan referensi dan juga dengan melakukan pengamatan pada kehidupan sehari-hari khususnya pada sikap para peserta didik dalam mengatasi permasalah antar toleransi lalu menyimpulkan hasil penelitian secara teoritis terkait pembelajaran PKn di era sekarang