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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Pijar : Studi Manajemen dan Bisnis Journal Integration of Social Studies and Business Development Journal Integration of Management Studies Conference Proceedings International Conference on Education Innovation and Social Science
Irawan, Atika
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Understanding an Excellence Financial Strategy using Feasibility Study Towards FNB Startup: A Case Study of SYFO Wijayanto, Kevin Nurizky; Irawan, Atika
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

SYFO is an emerging company in the food and beverage sector that offers households and career women throughout Indonesia with SYFOin, a ready-to-cook product that simplifies their daily culinary activities. Prior to implementing a go-to-market strategy, a financial feasibility study was necessary. This study employed quantitative methodology, acquiring primary data from SYFOin and secondary data from industry peers. This investigation's feasibility study was evaluated employing Payback Period, Net Present Value (NPV), and Internal Rate of Return (IRR), along with scenario evaluation, in order to assess and reduce the business's financial risks. The SYFO feasibility analysis consisted of three scenarios: the most probable, the pessimistic, and the optimistic. The findings of the financial feasibility analyze indicate that SYFO is financially viable as a FnB startup company with a payback period of 2.54 years achieved before the end of the project life (5 years), with a favorable total NPV of IDR 892,696,221 and an IRR value of 42.06%, which is greater than the pessimistic and optimistic scenarios.
The Application of Discounted Cash Flow Valuation Method Towards Adaptive Fashion Company in Indonesia Maulana, Rizki Firman; Irawan, Atika
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

People with disabilities (PWDs) often experience difficulties in carrying goods, moreover there are issues related to inclusiveness in the field of fashion which may limit their space for expression in this field. For this reason, a startup company called Beyond is here to address this issue by providing fashionable adaptive bags for wheelchair users in Indonesia. With the booming trend for local businesses and the high rate of habitual buying of goods and accessories owned by Indonesians, Beyond has a huge opportunity in the market. However, this company does not yet know the valuation even though this is very necessary to increase capital for Beyond's business continuity. As a result of this research, the valuation of Beyond is measurable, namely IDR 510,736,887 equivalent to 1021.47% of the initial investment value.
Co-Authors Fakhira Elda Khairunnisa Faturohman, Taufik . Jagatpati, Thomas Aquinas Ardi Maharani, Auryn Khansa Maulana, Rizki Firman Oktaviana, Yasinta Purba, Rafael Abrahim Immanuel Ramadhan, Aulia Fatah Harum Salmatun Nafisah Sinaga, Gloria Galore Puandhia Sudrajad, Oktofa Yudha Wijayanto, Kevin Nurizky Zidni, Muhammad Irfan Zikaillah Cinta Diramia