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All Journal Dikdimas : Jurnal Pengabdian Kepada Masyarakat Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Andiani, Lia
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Peningkatan Kapasitas Strategi Penjualan Melalui Pemanfaatan E-Commerce di Desa Tangua, Kecamatan Uram Jaya, Kabupaten Lebong Andiani, Lia; Hidayat, Rachmad
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2025): AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/444fsx05

Abstract

Permasalahan utama yang dihadapi pelaku usaha mikro di Desa Tangua, Kecamatan Uram Jaya, Kabupaten Lebong adalah rendahnya literasi digital dan terbatasnya strategi pemasaran produk yang masih bersifat konvensional. Sebagian besar mitra belum memahami konsep e-commerce, belum menggunakan platform digital, serta belum mengoptimalkan media sosial untuk memperluas jangkauan pasar. Berdasarkan kondisi tersebut, kegiatan ini bertujuan untuk meningkatkan kapasitas mitra dalam menerapkan strategi penjualan berbasis teknologi digital. Metode pelaksanaan menggunakan pendekatan Participatory Action Learning melalui tahapan perencanaan, pelatihan, evaluasi, dan tindak lanjut. Peserta dibimbing secara aktif dan praktis untuk memahami lima kompetensi utama: pemahaman e-commerce, penggunaan platform digital, strategi penjualan online, manajemen produk digital, serta pemasaran melalui media sosial. Hasil kegiatan menunjukkan peningkatan signifikan pada seluruh aspek kompetensi, dengan rata-rata peningkatan skor antara 18,6 hingga 20,8 poin dari pre-test ke post-test. Transformasi ini berdampak langsung pada kemampuan peserta dalam mengelola usaha secara digital, termasuk membuat toko daring, mengunggah produk, dan mempromosikannya melalui kanal digital. Kegiatan ini berkontribusi dalam mendorong kemandirian ekonomi lokal yang adaptif terhadap perkembangan teknologi digital.
Socialization of Digital Innovation Strategies to Enhance SME Sales and Community Self-Sufficiency in Kayu Manis Village Murlena, Murlena; Andayani, Nurfitri; Yuliansyah, Chandra; Andiani, Lia; Hidayat, Rachmat; Bainamus, Putri Milanda; Susanto, Edy; Aprilyanti, Cindy; Ramadana, Radiyah; Maslukin, Maslukin
DIKDIMAS : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2024): DIKDIMAS : JURNAL PENGABDIAN KEPADA MASYARAKAT  VOL 3 NO 3 DECEMBER 2024
Publisher : Asosiasi Profesi Multimedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/dikdimas.v3i3.309

Abstract

This community service focuses on empowering Micro, Small, and Medium Enterprises (MSMEs) in Kayu Manis Village, Rejang Lebong Regency, Bengkulu Province, through digital transformation to improve sales performance and promote community self-sufficiency. The study utilizes a qualitative method with a case study approach, combining direct observation, interviews with MSME owners, and socialization activities conducted during the Community Service Program (KKN). The findings reveal that adopting digital strategies, such as digital marketing, digital transaction recording, and social media platforms, has led to significant improvements in the operational efficiency and revenue of MSMEs in the village. Additionally, the use of digital tools helps minimize risks associated with financial data loss while expanding the market reach of MSMEs. These results highlight the effectiveness of digital transformation in addressing challenges faced by MSMEs, fostering their growth, and enhancing community welfare. This initiative demonstrates the critical role of technology in supporting economic development and sustainability, particularly in rural areas. The outcomes of this program serve as a valuable model for implementing similar efforts in other regions facing comparable challenges.
Co-Authors Andayani, Nurfitri Aprilyanti, Cindy Bainamus, Putri Milanda edy susanto Maslukin, Maslukin Murlena, Murlena Rachmad Hidayat RACHMAT HIDAYAT Ramadana, Radiyah Yuliansyah, Chandra