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All Journal Business Economic, Communication, and Social Sciences Journal (BECOSS) Jurnal Simki Economic
Saragih, Melva Hermayanty
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Jurnal Simki Economic

 1 
The Influence of Self-Efficacy and Motivation on Entrepreneurial Intentions Among Millennial Business Students Saragih, Melva Hermayanty; Kurniawan, Shelvy
Jurnal Simki Economic Vol 5 No 1 (2022): Volume 5 Nomor 1 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v5i1.80

Abstract

Millennials are considered the most potential entrepreneurs because they are creative, innovative and self-educated. Millennials also have confidence and self-efficacy which greatly influences a person’s entrepreneurial intention. Moreover, based on some researches, motivation has an influence on a person’s entrepreneurial intention. The purpose of this study was to examine the effect of Self Efficacy and Motivation on Entrepreneurial Intention. The research was conducted using multiple linear regression. The number of respondents was 187 students in the last year of a business school in Indonesia. The results showed that Self Efficacy and Motivation both partially and simultaneously had a significant effect on Entrepreneurial Intention.
Pengaruh Promosi, Kualitas Layanan dan Branding Terhadap Loyalitas Pelanggan Menggunakan Dompet Digital Shopeepay sebagai Metode dan Teknik Pembayaran Saragih, Melva Hermayanty; Prayitta, Andrew Danielle
Jurnal Simki Economic Vol 6 No 1 (2023): Volume 6 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i1.156

Abstract

This study aims to determine the effect of Promotion, Service Quality, and Branding on customer loyalty using the ShopeePay digital wallet as a payment method and technique. The study used quantitative methods sourced from respondents' questionnaires as the primary source of research. The research population is the ShopeePay digital wallet users in Jakarta and the sample is 106 people as respondents. Through simple regression, the result is that there is a significant effect of the Promotion, Service Quality and Branding variables on the Customer Loyalty variable. Meanwhile, through multiple regression, the result is that there is no significant effect between Promotion and Service Quality on Customer Loyalty, but there is a significant effect between Branding on Customer Loyalty.
Co-Authors Angelina, Vivi Prayitta, Andrew Danielle Shelvy Kurniawan, Shelvy