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All Journal Journal The Winners Binus Business Review ComTech: Computer, Mathematics and Engineering Applications Business Economic, Communication, and Social Sciences Journal (BECOSS)
Shelvy Kurniawan, Shelvy
Bina Nusantara University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mathematics Social Sciences

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 1 
The Influence of Green Marketing on Green Satisfaction Mediated By Perceived Quality and Its Impact to Green Trust in Injection Motorcycle Kurniawan, Shelvy
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 15, No 2 (2014): The Winners Vol. 15 No. 2 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v15i2.622

Abstract

Currently, motorcycle manufacturers are increasingly motivated to replace their motorcycle into fuel injection products. The growing concern from the consumers to the environment and the regulations of emission standards, that is Euro 3, for motorcycle industry is being finalized in the Ministry of Environment in order to be implemented in Indonesia. Through this research, the writer will examine the effect of green marketing on perceived quality, green satisfaction, and green trust, the effect of perceived quality on green satisfaction, and the effect of green satisfaction on green trust. Those effects needs to be investigated in order to know how far the effects of green marketing and to ensure whether green marketing is well accepted or not by the market in motorcycle industry. Scope of this research is also limited to the user of fuel injection motorcycle in Jakarta for Honda and Yamaha who involved as decision maker when the motorcycle is purchased. Sampling technique used in this research is quota sampling and the analysis method is structural equation modeling (SEM). The findings of this research are: green marketing has a significant direct effect on perceived quality, perceived quality has a significant direct effect on green satisfaction, green satisfaction has a significant direct effect on green trust, green marketing has a significant direct and indirect effect on green satisfaction, and green marketing has a significant direct and indirect effect on green trust. All of those effects are found to be positive effects.
Analytical Hierarchy Process to Evaluate Supplier Performance in Timber Industry Kurniawan, Shelvy; Nugraha, Bayu Septian; Yolanda, Prima
Binus Business Review Vol 9, No 2 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i2.4404

Abstract

This descriptive and cross - sectional research was conducted to determine the priority criteria in supplier selection and the best supplier for Timber Industry as the unit of analysis. Data were collected through interview and questionnaire with the operational Manager of the company. The analysis method used was Analytical Hierarchy Process (AHP) that could assist decision making with criteria, sub-criteria, and several alternatives that had been determined by the company. The researchers find that there are four criteria which become the consideration in selecting supplier those are price, product, service, and delivery. From the analysis, it is foundthat the company should prioritize price compared to other criteria in selecting the supplier. Meanwhile, the other criteria (product, delivery, and service) sequentially become the second, third, and fourth priority criteria in selecting the suppliers. The other result of this research is the company can find the order of the best suppliers which can be recommended to the company.
Optimizing Production Process through Production Planning and Inventory Management in Motorcycle Chains Manufacturer Kurniawan, Shelvy; Raphaeli, Steven Sanjaya
ComTech: Computer, Mathematics and Engineering Applications Vol 9, No 2 (2018): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v9i2.4723

Abstract

Based on the data, there were still shortages of production from year to year and demand wereunstable in motorcycle chains manufacturer in Indonesia. To overcome these problems, the purpose of this research was to make production planning and inventory control consisting of forecasting, aggregate planning, Master Production Schedule (MPS), and Material RequirementsPlanning (MRP). Forecasting used the additive decomposition method (average of all data), multiplicative decomposition (centered on moving average), and winter method (additive and multiplicative). Aggregate planning used chase strategy, level strategy, and transportation model. Moreover, MRP used lot for lot, Economic Order Quantity (EOQ), and Periodic Order Quantity (POQ) methods. The test shows several results. First, the best forecasting is additive decomposition (average of all data) with MAD value of 3.033,57, MSE with 13.590.490,and MAPE with 10,083%. Second, the best aggregate planning is transportation model with the total cost of Rp7.708.398.390,00. Last, the best MRP method is the lot for lot with total cost Rp7.162.567.653,00.
The Measurement and Improvement of Effectiveness in K-440 Haul Truck Using Overall Equipment Effectiveness in Coal Mining Company Kurniawan, Shelvy; Azaria, Ayesha; Alzena, Talitha; Dwicahyo, Yandri Habib
ComTech: Computer, Mathematics and Engineering Applications Vol 10, No 2 (2019): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v10i2.5692

Abstract

The objectives of this study were to determine the effectiveness of K-440 haul trucks based on Overall Equipment Effectiveness (OEE) calculation, to find out the main factors that caused the ineffectiveness of K-440 haul trucks based on fishbone diagram and Failure Mode and Effect Analysis (FMEA), and to analyze the proposed implementation of appropriate improvements to overcome the main problems of K-440 haul trucks. The method used was the mixed method, and the type of research was descriptive. The analysis methods used were OEE, fishbone diagram, and FMEA. The results show that the average effectiveness of the three K-440haul trucks is still far below international standards, which is 44,99%. The material is a significant factor that causes low OEE based on fishbone diagram analysis. There are five problems based on the Risk Priority Number (RPN) critical value from FMEA analysis, namely transmission which is not functioning properly, worn brake lining, unrotated propeller shaft on the shaft, cracked brake drum, and broken spring. Then, the implementation of eight pillars of Total Productive Maintenance (TPM) is proposed in overcoming the main problem of K-440haul trucks. Based on these results, the company needs to implement eight pillars of TPM and carry out OEE calculations regularly.
The Influence of Social Media Marketing and Brand Image on Brand Loyalty and its Impact on Consumer Purchase Decision with Store Atmosphere as A Moderation Variable (Case Study of XYZ Mall) Kurniawan, Shelvy; Tanujaya, Novian
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 1 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i1.11018

Abstract

This research aims to obtain the results of the influence of Social Media Marketing, Brand Image, on Brand Loyalty and Consumer Purchase Decision with Store Atmosphere as a moderating variable. In this research, data was obtained by distributing questionnaires. The analytical method used in this research is SEM-PLS using SmartPLS 4 media. The research results show that Social Media Marketing has a significant effect on Brand Loyalty, Social Media Marketing has no significant effect on Consumer Purchase Decision, Brand Image has an effect significant effect on Brand Loyalty, Brand Image has no significant effect on Consumer Purchase Decision, Brand Image with Store Atmosphere as a moderating variable has no significant effect on Consumer Purchase Decision, Brand Loyalty has a significant effect on Consumer Purchase Decision.
The Influence of Work Environment and Authoritarian Leadership with Work Experience as a Moderating Variable on Job Satisfaction and its Impact on Employee Performance PT. XYZ Kurniawan, Shelvy; Yolandri, Dea; Andreas, Steven Jose; Gunawan, Farel
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 2 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i2.11497

Abstract

This research aims to analyze the impact of work environment and authoritarian leadership towards job satisfaction moderated by work experience and towards employee performance. Questionnaire was used as the data collection technique and distributed using Google Forms to 200 employees of PT. XYZ. The data analysis technique uses SEM-PLS with smartPLS software. The result of this research shows that Work Environment have a significant effect on Job Satisfaction, Work Environment have a significant effect on Employee Performance, Authoritarian Leadership does not have a significant effect on Job Satisfaction, Authoritarian Leadership have a significant effect on Employee Performance, Job Satisfaction have a significant effect on Employee Performance, Work Experience have a significant effect on moderating Work Environment to Job Satisfaction, Work Environment does not have a significant effect on moderating Authoritarian Leadership to Job Satisfaction on PT XYZ.
The Influence of Social Media Marketing, Brand Image, and Influencer Marketing on Purchase Intention at XYZ Restaurant Kurniawan, Shelvy; Setiadi, Fina Fauzi
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i3.12130

Abstract

The use of social media in marketing is not only to market products but it can be used to improve the company's image and consumer purchasing interest. XYZ restaurant is engaged in the food & beverage sector by serving typical Indonesian cuisine, they realize the importance of using social media as an efficient marketing tool. The purpose of this study is to determine the influence of social media marketing and influencer marketing on purchase intention and the role of brand image in mediating the influence of social media marketing on purchase intention. The data collection method in this study was by distributing questionnaires. The data analysis method used in this study is SEM. The results of this study indicate that social media marketing has a significant influence on brand image, brand image has a significant influence on purchase intention, influencer marketing has a significant influence on purchase intention, and social media marketing has a significant influence on purchase intention mediated by brand image.
The Effect of Perceived Risk and Perceived Benefit on Online Shopping Behavior with Trust as Moderator and Attitude as Mediator Kurniawan, Shelvy; Agustine, Aulivia Dewi; Kamada, Erika; Suprapto, Laudhinar Nurtriara Kamal
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 2 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i2.13144

Abstract

The rapid development of technology in the field of e-commerce has brought forth numerous ways for consumers to make purchases online. The phenomenon of online shopping conducted by society is inseparable from the risks and benefits that people experience when engaging in online shopping. This research aims to analyze the influence of perceived risk which includes product risk, privacy risk, and convenience risk moderated by trust on online shopping behavior, and the influence of perceived benefit mediated by attitude on online shopping behavior. The research scope of this study is limited to the generation Z which shops on the online fashion industry. The research employs a quantitative research methodology, and data collection is done through questionnaire with 383 respondents who met the research criteria, namely Indonesian generation Z who had purchased fashion products on e-commerce platforms. The results of data analysis indicate that product risk, privacy risk, convenience risk, and perceived benefit significantly influence the online shopping behavior variable. Trust as a moderating variable has a significant effect on the product risk, privacy risk, and convenience risk variables. Attitude as a mediating variable between perceived benefit and online shopping behavior also has a significant influence on online shopping behavior.
Penggunaan Metode QFD Menerjemahkan Suara Konsumen Untuk Pengembangan Lip Product Lavine Beaute Kurniawan, Shelvy; Nahdi, Nabila Dian
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 2 No. 3 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i3.6532

Abstract

This study aims to bridge the literature gap to examine factors that influence customers in buying a beauty product especially product quality.  The type of research used is descriptive. The use of the method in this study is the quality function deployment (QFD) method which has 6 parts namely; customer needs, technical attributes, relationship matrix, technical assessment, correlation matrix, and competitive assessment. The findings of this study are the attributes that meet BPOM standards, ingredients performance, and the probability of failure become one of the attributes that have the highest value on the part of customer needs that can meet customer satisfaction in product development.
Inventory Control Analysis with Continous Review System and Periodic Review System Methods at PT. XYZ Kurniawan, Shelvy; Saragih, Melva Hermayanty; Angelina, Vivi
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 4 No. 2 (2022): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v4i2.8143

Abstract

Companies must have various strategies in order to survive and face the competition in the retail industry, where the strategy can be in the form of inventory control. The objective of this research is to categorize products owned by PT. XYZ based on the ABC analysis method, to analyze the best forecasting method for PT. XYZ for Filo Compound, Meses Valentino and Mercolade Dark 1 KG, to analyze the total cost using Q-Method & P-Method, and last to compare among Q-Method, P-Method and PT. XYZ’s policy. By doing ABC analysis, company is able to know which products to be prioritized. Forecasting is the first step to find out how much demand is expected in the future by analyzing demand data from the previous period. By having the smallest error which is reflected by MAD and MSE value, Trend Projection is the best method for forecasting as compared to the other five methods. Furthermore, this research is calculating the total cost by using the Q method and P Method to find out the best method with the smallest total cost for PT. XYZ. Q method is the best for Filo Compound and Meses Valentino with the cost saving as much as Rp 38.582.771,08 and Rp 43.215.539,68. While for the Mercolade Dark 1 KG, P Method is the best method with the cost saving as much as Rp 200.290.337,56.
Co-Authors Agustine, Aulivia Dewi Alzena, Talitha Andreas, Steven Jose Angelina, Vivi Azaria, Ayesha Dwicahyo, Yandri Habib Gunawan, Farel Kamada, Erika Nahdi, Nabila Dian Nugraha, Bayu Septian Raphaeli, Steven Sanjaya Saragih, Melva Hermayanty Setiadi, Fina Fauzi Suprapto, Laudhinar Nurtriara Kamal Tanujaya, Novian Yolanda, Prima Yolandri, Dea