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All Journal MABIS: Manajemen dan Bisnis Review of Management and Entrepreneurship
Lamanepa, Amelia Wulandari
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Economics, Econometrics & Finance Social Sciences

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THE EFFECT OF ENTREPRENEURSHIP EDUCATION AND SELF-EFFICACY TO ENTREPRENEURIAL INTENTION Lamanepa, Amelia Wulandari; Sidharta, Helena
Review of Management and Entrepreneurship Vol. 3 No. 1 (2019): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.786 KB) | DOI: 10.37715/rme.v3i1.1232

Abstract

One way of overcoming unemployment and improving Indonesian economy is by increasing the number of entrepreneurs. The intention to be an entrepreneur must be created among the young generation. This study aims to determine the effect of entrepreneurship education and selfefficacy to entrepreneurship intention especially on high school students who will finish the school (case study at C School in Surabaya). The sample consists of 44 respondents. The result shows that self-efficacy has significant effects on entrepreneurship intention, but entrepreneurship education does not significantly affect entrepreneurship intention.
The Influence of digital marketing on purchase decisions of florist products: the mediating role of brand awareness and customer trust Lamanepa, Amelia Wulandari; Hermeindito, Hermeindito
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.953

Abstract

The increasing penetration of the internet in Indonesia, which reached 79.5% in 2024, has significantly influenced the dynamics of business and consumer interaction, particularly in the digital marketplace. Despite these advancements, specific sectors, such as the florist industry, have not fully capitalized on digital opportunities. This study aims to address a research gap concerning the effectiveness of digital marketing strategies within the florist sector by examining the case of Auriel Florist Surabaya, a business experiencing a decline in sales despite active online promotional efforts. Employing a quantitative research design, data were collected through a survey of 100 customers and analyzed using SmartPLS to examine the relationships among digital marketing, brand awareness, customer trust, and purchase decisions. The results indicate that digital marketing has a significant positive impact on brand awareness, which in turn has a strong influence on purchase decisions. In contrast, customer trust does not exhibit a direct significant impact on purchase decisions. These findings suggest that brand recognition plays a more critical role in shaping consumer behavior than trust alone. Future studies are recommended to incorporate additional variables and test the model across different industries to enhance generalizability.
Co-Authors Helena Sidharta Hermeindito