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FAKTOR YANG BERPENGARUH TERHADAP KOMPETENSI ENTREPRENEUR Sidharta, Helena; Saputra, Ruswiati Surya; B. Ismail, Noor Azizi
JURNAL AKUNTANSI DAN MANAJEMEN Vol 2 No 1 (2018): AUGUST
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v2i1.62

Abstract

Entrepreneurial competence is an important variable that affects the success of an entrepreneur. Factors affecting entrepreneurial competence need to be researched because of strong competence needed by an entrepreneur to achieve success. Based on the literature study, education, entrepreneurial personality and parenting style are indicated to influence entrepreneurial competence. Further studies show that entrepreneurial personality and parenting style require further research because the relationship between these two variables and entrepreneurial competence needs to be understood more deeply. The result of this research is proposition development to further test the relationship between entrepreneurial personality, parenting style, and entrepreneurial competence. Furthermore, based on indicators used in previous studies, testing is suggested using structural equation modeling (SEM) because entrepreneurial personality is measured using Big Five Personality and entrepreneurial competence is measured using indicators from Man & Lau (2000) so that the indicators of both variables included in the unobserved variabl
Home Industry Furniture in Surabaya: Condition and Their Needs Helena Sidharta; Christina Yanita Setyawati; Chatarina Felisia
Junal Ilmu Manajemen Vol 5 No 1 (2022): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v5i1.121

Abstract

Home industry Furniture in Surabaya, Indonesia, at the micro and small business level. Like other developing countries, micro, small, and medium enterprises have an essential role in economic growth. The problem is that imported products make them suffer. They try to sustain in this tough competition. This study aims to understand their position and what they need to sustain or grow in the future. This study uses a qualitative approach with interviews as the primary data source, surveys and documentation as supporting data sources. The respondent in this study, both for interview and survey, is the owner of the home industry, with a minimum of ten years in business and the level micro and small business. The result of this study shows that home industry' owner must change their mindset about how they do their business significantly; they must innovate their product, have a new idea, have a professional marketing plan, and the important one is to understand the market.
PENGENDALIAN MANAJEMEN MODAL MANUSIA di PROGRAM STUDI: Sebuah Studi Fenomenologi Wirawan ED Radianto; Helena Sidharta
Jurnal Manajemen Indonesia Vol 15 No 2 (2015)
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.308 KB) | DOI: 10.25124/jmi.v15i2.702

Abstract

The purpose of this research is investigating how Head of Department implement management control in their real context. This research use phenomenology and in-depth interview for collecting data. This study found that Head of Department use many management control mechanism such as motivating, evaluation, giving opportunity, supporting, giving facilities, and role model. This research also found that department doesn't have specific mechanisms in order to implement management control
Intrapreneur Intention in Surabaya, Indonesia: as the Impacts of Entrepreneurial Orientation Christina Yanita Setyawati; Helena Sidharta; Eko Setya Dharma
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (876.254 KB) | DOI: 10.35335/enrichment.v12i2.340

Abstract

In general, Indonesian people are more interested in becoming employees than entrepreneurs. Based on Google’s search engine, the popularity of employee as an occupation is shown at 81 in a scale of 1-100. There is increasing demand for employees who are able to perform many functions at work. As an educational institution with a focus on entrepreneurship, Ciputra University established a Corporate Entrepreneurship (CE) guild. The increasing number of guild members indicates higher intrapreneurial intention, which is influenced by entrepreneurial orientation. Therefore, the purpose of this research is to determine the role of entrepreneurial orientation dimensions, which are Innovativeness, Need for Achievement, Networking, Proactiveness, and Risk Taking, on the intrapreneurial intention of Corporate Entrepreneurship students in Ciputra University. This research is a quantitative research with Multiple Linear Regression as analysis technique. The population of this study is the first and second generations of Corporate Entrepreneurship students with a sample of 118 respondents. Furthermore, questionnaire is used as a means to obtain research data. The outcome of this research indicates that Innovativeness, Need for Achievement, and Networking have significant effects on intrapreneurial intention. On the other hand, Proactiveness and Risk Taking have no significant effects on intrapreneurial intention.
Gold Reserves in Majority Non-Muslim Countries and Muslim Majority Countries Cliff Kohardinata; Clarissa Rachmadella Roshidawati; Helena Sidharta
Gorontalo Development Review Volume 4 Nomor 1 April 2021
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.609 KB) | DOI: 10.32662/golder.v4i1.1427

Abstract

This study aims to analyse the priority of gold reserves compared to other reserves between non-Muslim countries with Muslim-majority countries, considering that Muslim scholars often put forward studies on gold or gold reserves, and even become a discourse on using gold as a transactional tool. The research methodology used in this study is a quantitative approach using secondary data. The results of this study indicated that non-Muslim majority countries more considering to use gold based on a reserve motive or precautionary motive for preventing risk. On the other hand, the precautionary motive has no  effect on the decision of Muslim majority countries to prioritize gold as a reserve over other reserves.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PORKBALL Daniel Adhi Satria; Helena Sidharta
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 2 No. 3 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v2i3.562

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan kualitas produk terhadap minat beli produk Porkball. Variabel yang diteliti dalam penelitian ini adalah variabel citra merek (X1) dan variabel kualitas produk (X2). Variabel Citra Merek dan Kualitas Produk sebagai variabel bebas dan Minat Beli (Y) sebagai variabel terikat. Penelitian ini menggunakan metode regresi linier berganda. Populasi penelitian ini merupakan konsumen dari porkball dengan sampel sebanyak 41 orang. Metode pengumpulan sampel yang digunakan adalah metode Convinence sampling. Berdasarkan penelitian yang dilakukan, didapat hasil bahwa variabel citra merek dan kualitas produk berpengaruh signifikan terhadap minat beli konsumen produk Porkball.
PERAN SELF EFFICACY SEBAGAI MEDIATOR DALAM HUBUNGAN EDUCATION SUPPORT DENGAN ENTREPRENEURIAL INTENTION Dorothy Tutstantine Pratikto; Helena Sidharta; I Gusti Bagus Yosia Wiryakusuma
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 6 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v3i6.1361

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh pendidikan kewirausahaan terhadap minat berwirausaha dan efikasi diri, pengaruh efikasi diri terhadap minat berwirausaha, dan peran efikasi diri sebagai mediator dalam hubungan antara pendidikan kewirausahaan dengan minat berwirausaha pada generasi penerus perusahaan keluarga. Kuesioner disebarkan kepada 87 responden yaitu mahasiswa dari Guild Family Business Universitas Ciputra angkatan VII yang berusia 19-25 tahun, menggunakan metode sampel jenuh. Metode analisis data yang digunakan adalah Partial Least Square Structural Equation Modeling (SEM PLS) dengan bantuan program smartPLS 3.0. Hasil analisis pada penelitian ini menunjukkan bahwa pendidikan kewirausahaan memiliki hubungan positif dan berpengaruh signifikan terhadap minat berwirausaha dan efikasi diri pada mahasiswa. Efikasi diri memiliki hubungan positif dan berpengaruh signifikan terhadap minat berwirausaha pada mahasiswa. Efikasi diri secara parsial memediasi hubungan antara pendidikan kewirausahaan dan minat berwirausaha pada mahasiswa. Berdasarkan rencana setelah lulus, menunjukkan minat berwirausaha mahasiswa dari Guild Family Business Universitas Ciputra angkatan VII yang memilih melanjutkan bisnis keluarga sebanyak 53 responden (60,9%), sedangkan yang memilih untuk membuat bisnis baru sebanyak 11 responden (12,6%) dan sisanya memiliki rencana lain. Kata kunci: kewirausahaan, pendidikan kewirausahaan, efikasi diri, minat berwirausaha, bisnis keluarga.
PENGARUH MEDIA SOSIAL MARKETING DAN CITRA MEREK TERHADAP MINTA BELI KONSUMEN PROYEK BISNIS KAKU Novanda Crysma Terrasista; Helena Sidharta
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.1962

Abstract

This research is done to find out the effect of social media marketing and brand image on consumer buying interest in KAKU business project. By knowing the influence of social media marketing and brand image on consumer buying interest, it is hoped that KAKU will be able to increase the buying interest of potential consumers. If buying interest has increased, it is expected that prospective consumers can make purchases at KAKU. In this research, 4 indicators were used for buying interest, namely AIDA which stands for attention, interest, desire, and action. 5 indicators are used to measure social media marketing variables and 4 indicators are used to measure brand image. This research was conducted with reference to primary data obtained from the results of distributing questionnaires. The selected population is female followers of social media marketing Instagram KAKU business project. Sample calculation is done by using the Slovin formula. The sampling method used in this research is non-probability sampling using purposive sampling technique. Data was collected using a questionnaire via Google Form which was distributed to women followers of social media marketing Instagram KAKU business project with a total of 131 respondents. The data analysis method used in this study was Statistical Product and Service Solutions (SPSS) with multiple linear regression analysis techniques. The results in this research indicate that there is a significant influence between social media marketing and brand image on consumer buying interest in the KAKU business project. With this result, KAKU must improve its marketing through social media and maintain its brand image to remain positive in the perception of its target market.
Pengaruh Produk, Harga, Tempat, Proses dan Orang Dalam Bauran Pemasaran Terhadap Kepuasan Pelangan Mustep.id Kurniawan Setya Budhy; Helena Sidharta
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 2 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i2.2124

Abstract

Mustep.id merupakan bisnis yang bergerak dibidang makanan dan minuman khususnya kopi. Idebisnis Mustep.id berawal dari tren kopi yang ramai dikalangan masyarakat Indonesia, berangkat dari ide tersebutlalu dikembangkan menjadi kedai kopi modern yang mengusung konsep industrial jepang yang nyaman untukpertemuan formal dan non-formal serta tidak hanya menjual produk olahan kopi. Untuk mengamati fenomenapenelitian maka dilakukan kegiatan pra survei penelitian. Kegiatan pra survei dilakukan dengan cara kegiatanwawancara langsung kepada beberapa rekan kerja dan pelanggan untuk mengetahui masalah apa yang terdapatdidalam masyarakat atau pasar sehingga dapatlah masalah seperti kualitas produk, tempat, harga, pelayanan,prosedur/aturan/tata kerama dalam sebuah bisnis menjadi sebuah tolak ukur calon pelanggan untuk berkunjungatau menjadi pelanggan tetap sebuah kedai kopi atau kafe. Berdasarkan hasil pra-survei yang dilakukan tidakada yang melihat variabel promosi dan bukti fisik sebagai indikator/variabel maka peneliti memutuskan untukmeneliti 5P. Metode ini juga banyak digunakan untuk bisnis start-up atau korporat sehingga sangatmemungkinkan untuk diterapkan pada Mustep.id. Dalam penelitian ini diamati bagaimana pengaruh produk,harga, tempat, proses, dan orang terhadap kepuasan pelanggan. Data penelitian diperoleh dari penyebarankuesioner kepada responden penelitian sebanyak 110 responden. Data yang diperoleh diolah menggunakan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa tempat dan produk tidak berpengaruhterhadap kepuasan pelanggan. Hasil penelitian menunjukkan bahwa harga, proses, dan orang berpengaruhsignifikan terhadap kepuasan pelanggan.
The Effect of Service Quality on Consumer Satisfaction in Creating Reuse Intention of Personal Shopper Services Jessica Valentina Prawira; Helena Sidharta
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 6 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i5.2471

Abstract

The purpose of this research is to find out the effect of service quality on consumer satisfaction in creating reuse intention of personal shopper service. The method that is used isquantitative research method. The sample collection technique uses purposive sampling technique with the total sample of 65 respondents who are the consumers that have ever used personal shopper service at least once. Data collection technique is carried out by distributing questionnairesby using Likert Scale as its measurement instrument. The data is analyzed using multivariate technique, that is, Structural Equation Modeling Partial Least Square (SEM-PLS) to analyze the relationship among variables. The result of this research indicates that service quality has the effectsignificantly and positive on consumer satisfaction, consumer satisfaction has the effectsignificantly and positive on reuse intention, service quality does not affect significantly on reuse intention, and service quality has the effect significantly and positive on reuse intention through consumer satisfaction as mediating variable.Keywords: Service Quality, Consumer Satisfaction, Reuse Intention, Personal Shopper Service.