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All Journal Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Aris Arlinda, Silvi
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Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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IMPLEMENTASI KINERJA BAGIAN HUMAS DALAM MENYEBARLUASKAN INFORMASI TENTANG PROGRAM SPIRIT 99 HARI KERJA WALIKOTA MALANG Aris Arlinda, Silvi; Prasetya Widodo, Herru
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.836 KB) | DOI: 10.33366/jkn.v1i1.9

Abstract

This study aimed to find out how the implementation of the Public Relations Officers in disseminating information about the Spirit 99 Days Work Program from the city Mayor of Malang, and to find out what obstacles occured in the implemention. This study used a qualitative method and the determination of respondents used a snowball sampling. The data collection techniques were through interviews, observation, documentation and the data analysis techniques included reduction, presentation, and verification. From the results of the study showed that the implementation of the public relations performance department in disseminating information, seen from the organization was effective and efficient. In the preparation of the public relations department did two approaches, namely based on the quantity and quality of its human resources, but in a communication policy Public Relations Section has not yet applied the basic tasks of government public relations. Directing the Public Relations Section was through formal and informal forms. While the supervision was through the IMM (Intelligence Media Management) software system which can monitor, collect online, printed and TV media content. From the assessment, the public relations department got some big problems with the existence of Spirit 99Work Days programs that have not been implemented. The inhibiting factors were inadequate funding and human resources and also the ineffective communication.
IMPLEMENTASI KINERJA BAGIAN HUMAS DALAM MENYEBARLUASKAN INFORMASI TENTANG PROGRAM SPIRIT 99 HARI KERJA WALIKOTA MALANG Aris Arlinda, Silvi; Prasetya Widodo, Herru
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v1i1.9

Abstract

This study aimed to find out how the implementation of the Public Relations Officers in disseminating information about the Spirit 99 Days Work Program from the city Mayor of Malang, and to find out what obstacles occured in the implemention. This study used a qualitative method and the determination of respondents used a snowball sampling. The data collection techniques were through interviews, observation, documentation and the data analysis techniques included reduction, presentation, and verification. From the results of the study showed that the implementation of the public relations performance department in disseminating information, seen from the organization was effective and efficient. In the preparation of the public relations department did two approaches, namely based on the quantity and quality of its human resources, but in a communication policy Public Relations Section has not yet applied the basic tasks of government public relations. Directing the Public Relations Section was through formal and informal forms. While the supervision was through the IMM (Intelligence Media Management) software system which can monitor, collect online, printed and TV media content. From the assessment, the public relations department got some big problems with the existence of Spirit 99Work Days programs that have not been implemented. The inhibiting factors were inadequate funding and human resources and also the ineffective communication.
Political Communication Strategies in the 2024 Solo Mayoral Election: The Case of Respati-Astrid Suryo Sardjono, Herning; Aris Arlinda, Silvi
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 6 No. 2 (2026)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20258817

Abstract

Political communication media play a crucial role in shaping public opinion and influencing voter behavior in contemporary electoral contests. However, limited studies have specifically examined how non-traditional political candidates strategically integrate multiple communication media to achieve electoral success in local elections. This study aims to analyze the utilization of political communication media by the Respati-Astrid candidate pair in the 2024 Solo Mayoral Election. The research employs a descriptive qualitative approach, with data collected through interviews, documentation, and media analysis. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, which includes data condensation, data display, and conclusion drawing. The findings reveal that the Respati-Astrid campaign implemented an integrated political communication strategy through the combination of outdoor media, digital media, interpersonal communication, and mass media. Outdoor media such as billboards were used to strengthen visibility and political branding, while digital platforms including Instagram, TikTok, and YouTube effectively expanded outreach and engagement among younger voters. Interpersonal communication through blusukan activities enhanced emotional connection and public trust, whereas mass media reinforced political legitimacy and public narratives. The study demonstrates that the convergence of multiple communication channels, combined with audience-oriented messaging, contributed significantly to the candidates’ electoral success. This research contributes to political communication studies by providing empirical evidence on the importance of integrated media strategies and adaptive communication approaches in local electoral politics in Indonesia.
Co-Authors Herru Prasetya Widodo, Herru Suryo Sardjono, Herning