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IMPLEMENTASI KINERJA BAGIAN HUMAS DALAM MENYEBARLUASKAN INFORMASI TENTANG PROGRAM SPIRIT 99 HARI KERJA WALIKOTA MALANG Aris Arlinda, Silvi; Prasetya Widodo, Herru
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

This study aimed to find out how the implementation of the Public Relations Officers in disseminating information about the Spirit 99 Days Work Program from the city Mayor of Malang, and to find out what obstacles occured in the implemention. This study used a qualitative method and the determination of respondents used a snowball sampling. The data collection techniques were through interviews, observation, documentation and the data analysis techniques included reduction, presentation, and verification. From the results of the study showed that the implementation of the public relations performance department in disseminating information, seen from the organization was effective and efficient. In the preparation of the public relations department did two approaches, namely based on the quantity and quality of its human resources, but in a communication policy Public Relations Section has not yet applied the basic tasks of government public relations. Directing the Public Relations Section was through formal and informal forms. While the supervision was through the IMM (Intelligence Media Management) software system which can monitor, collect online, printed and TV media content. From the assessment, the public relations department got some big problems with the existence of Spirit 99Work Days programs that have not been implemented. The inhibiting factors were inadequate funding and human resources and also the ineffective communication.

IMPLEMENTASI KINERJA BAGIAN HUMAS DALAM MENYEBARLUASKAN INFORMASI TENTANG PROGRAM SPIRIT 99 HARI KERJA WALIKOTA MALANG Aris Arlinda, Silvi; Prasetya Widodo, Herru
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v1i1.9

This study aimed to find out how the implementation of the Public Relations Officers in disseminating information about the Spirit 99 Days Work Program from the city Mayor of Malang, and to find out what obstacles occured in the implemention. This study used a qualitative method and the determination of respondents used a snowball sampling. The data collection techniques were through interviews, observation, documentation and the data analysis techniques included reduction, presentation, and verification. From the results of the study showed that the implementation of the public relations performance department in disseminating information, seen from the organization was effective and efficient. In the preparation of the public relations department did two approaches, namely based on the quantity and quality of its human resources, but in a communication policy Public Relations Section has not yet applied the basic tasks of government public relations. Directing the Public Relations Section was through formal and informal forms. While the supervision was through the IMM (Intelligence Media Management) software system which can monitor, collect online, printed and TV media content. From the assessment, the public relations department got some big problems with the existence of Spirit 99Work Days programs that have not been implemented. The inhibiting factors were inadequate funding and human resources and also the ineffective communication.

Penguatan kepercayaan diri dan partisipasi komunitas perempuan melalui pelatihan public speaking Arlinda, Silvi Aris; Hastuti, Nurnawati Hindra; Herawati, Dewi Maria
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 6 No. 2 (2025)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v6i2.23708

Keterampilan public speaking merupakan aspek penting dalam membangun kepercayaan diri dan partisipasi aktif dalam kehidupan sosial. Namun, masih banyak komunitas perempuan di pedesaan yang menghadapi kendala dalam berbicara di depan umum akibat kurangnya pelatihan formal. Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kepercayaan diri dan kemampuan berbicara di depan umum melalui pelatihan public speaking bagi anggota komunitas perempuan. Kegiatan dilaksanakan dengan metode partisipatif yang mencakup empat tahapan, yaitu: persiapan, pelaksanaan, evaluasi, dan refleksi partisipatif. Pelatihan dilangsungkan secara tatap muka dan melibatkan 23 peserta yang mengikuti serangkaian materi dan praktik intensif. Hasil evaluasi menunjukkan peningkatan signifikan pada pemahaman dan keterampilan peserta, sebagaimana ditunjukkan oleh perbandingan nilai pre-test dan post-test. Nilai rata-rata peserta meningkat dari 71,3 menjadi 88,3 setelah pelatihan. Temuan ini mengindikasikan bahwa pelatihan public speaking secara terstruktur mampu meningkatkan kepercayaan diri serta kesiapan peserta untuk terlibat aktif dalam kegiatan komunitas. Program ini menunjukkan kontribusi nyata dalam pemberdayaan komunikasi masyarakat dan dapat direplikasi di komunitas serupa dengan penyesuaian konteks lokal.

Cultural-Based Culinary Product Marketing Communication: A Case Study of Pempek Salisah in Blitar, East Java Sari, Rohmah Nia Chandra; Rosyidah, Ulfah; Arlinda, Silvi Aris
JUSS (Jurnal Sosial Soedirman) Vol 8 No 1 (2025): JUSS (Jurnal Sosial Soedirman)
Publisher : Fakultas Ilmu Sosial and Ilmu Politik Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/juss.v8i1.15980

This study aims to examine the integrated marketing communication strategy employed by Kedai Pempek Salisah in introducing pempek—a traditional Palembang dish—in Blitar, a city with a distinct cultural background. Drawing on perception theory and integrated marketing communication, and using a descriptive qualitative approach within a constructivist paradigm, the study finds that Salisah's success lies in preserving the cultural identity of pempek while adapting to local tastes. Consistent communication strategies through social media, word of mouth, taste adjustments, and relatable promotional language help build emotional connections with consumers. The study concludes that effective intercultural communication in culinary marketing requires a balance between cultural preservation and contextual adaptation.

MEMBANGUN KOMUNIKASI EMPATIK ORANG TUA: INOVASI PENCEGAHAN KEKERASAN SEKSUAL BERBASIS KELUARGA Sardjono, Herning Suryo; Arlinda, Silvi Aris
GANESHA: Jurnal Pengabdian Masyarakat Vol 6 No 1 (2026): Januari 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v6i1.6221

Kekerasan seksual terhadap anak merupakan permasalahan sosial yang terus meningkat dan berdampak serius terhadap perkembangan psikologis, sosial, dan emosional anak. Salah satu faktor yang berkontribusi terhadap tingginya kerentanan anak adalah rendahnya kualitas komunikasi interpersonal dalam keluarga, khususnya akibat tabu budaya dan keterbatasan literasi orang tua dalam membahas isu seksualitas. Kegiatan pengabdian masyarakat ini bertujuan untuk mengembangkan dan mengimplementasikan model komunikasi interpersonal keluarga berbasis kearifan lokal dan teknologi digital sebagai upaya pencegahan kekerasan seksual terhadap anak di Kelurahan Banjarsari, Kota Surakarta. Metode pelaksanaan menggunakan pendekatan Participatory Action Research (PAR) yang melibatkan ibu-ibu PKK sebagai mitra aktif melalui tahapan persiapan, pelaksanaan seminar dan pelatihan luring, pembuatan luaran, serta evaluasi kegiatan. Kegiatan dilaksanakan selama dua bulan dengan melibatkan 32 peserta. Evaluasi dilakukan melalui pretest dan posttest menggunakan kuesioner skala Likert, serta wawancara dan observasi partisipatif. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada pengetahuan, kesadaran, dan keterampilan pendampingan orang tua dalam pencegahan kekerasan seksual terhadap anak, dengan rata-rata peningkatan skor sebesar 50%. Selain itu, peserta menunjukkan perubahan sikap berupa meningkatnya keterbukaan komunikasi orang tua–anak dan berkurangnya hambatan budaya dalam membahas isu seksualitas. Hasil pengabdian ini menegaskan bahwa penguatan komunikasi interpersonal keluarga berbasis komunitas dan kearifan lokal merupakan strategi penting dan berkelanjutan dalam mendukung upaya pencegahan kekerasan seksual terhadap anak di tingkat keluarga.

Political Communication Strategies in the 2024 Solo Mayoral Election: The Case of Respati-Astrid Herning Suryo Sardjono; Silvi Aris Arlinda
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 6 No. 2 (2026)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v6i2.5451

Political communication media play a crucial role in shaping public opinion and influencing voter behavior in contemporary electoral contests. However, limited studies have specifically examined how non-traditional political candidates strategically integrate multiple communication media to achieve electoral success in local elections. This study aims to analyze the utilization of political communication media by the Respati-Astrid candidate pair in the 2024 Solo Mayoral Election. The research employs a descriptive qualitative approach, with data collected through interviews, documentation, and media analysis. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, which includes data condensation, data display, and conclusion drawing. The findings reveal that the Respati-Astrid campaign implemented an integrated political communication strategy through the combination of outdoor media, digital media, interpersonal communication, and mass media. Outdoor media such as billboards were used to strengthen visibility and political branding, while digital platforms including Instagram, TikTok, and YouTube effectively expanded outreach and engagement among younger voters. Interpersonal communication through blusukan activities enhanced emotional connection and public trust, whereas mass media reinforced political legitimacy and public narratives. The study demonstrates that the convergence of multiple communication channels, combined with audience-oriented messaging, contributed significantly to the candidates’ electoral success. This research contributes to political communication studies by providing empirical evidence on the importance of integrated media strategies and adaptive communication approaches in local electoral politics in Indonesia.

Crisis Communication in Surakarta's Hotels: Adapting Situational Crisis Communication Theory (SCCT) to the Indonesian Cultural Context Amidst Austerity and MICE Decline Silvi Aris Arlinda; Sezim Turganbaevna; Fairuza Arindra
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 14, No 3 (2025): December
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v14i3.3678

The hospitality industry in Surakarta has experienced significant pressure due to the government’s budget-efficiency policy and the decline in Meetings, Incentives, Conventions, and Exhibitions (MICE) activities. This situation demands a strategic role from public relations practitioners in managing crisis communication to maintain organizational reputation. This study aims to analyze the crisis communication strategies implemented by hotel public relations officers in Surakarta by comparing the Situational Crisis Communication Theory (SCCT) from a Western perspective with its adaptation to the local Indonesian cultural context. The research employed a descriptive qualitative approach with a comparative case study on Solo Paragon Hotel and Harris Hotel Solo, using in-depth interviews, observation, and analysis of documents and digital media. The findings reveal that both hotels categorized the crisis as a victim and accidental crisis, with the dominant use of the diminish strategy combined with local cultural values such as gotong royong (cooperation), musyawarah (deliberation), rukun (social harmony), tepa selira (empathy), and nguwongke wong (humanizing others). This cultural adaptation resulted in a hybrid crisis communication model that integrates SCCT's theoretical framework with relational communication practices rooted in Javanese culture. The study emphasizes that the effectiveness of crisis communication in Indonesia is highly influenced by cultural sensitivity and offers a theoretical contribution through the Hybrid-Relational Crisis Communication Model as well as a practical contribution for hospitality public relations practitioners in designing contextual, empathetic, and sustainable communication strategies.Industri perhotelan di Surakarta mengalami tekanan yang signifikan akibat kebijakan efisiensi anggaran pemerintah dan penurunan aktivitas MICE (Meetings, Incentives, Conventions, and Exhibitions). Situasi ini menuntut peran strategis dari praktisi hubungan masyarakat dalam mengelola komunikasi krisis untuk menjaga reputasi organisasi. Penelitian ini bertujuan untuk menganalisis strategi komunikasi krisis yang diterapkan oleh praktisi hubungan masyarakat hotel di Surakarta dengan membandingkan Teori Komunikasi Krisis Situasional (SCCT) dari perspektif Barat dengan adaptasinya terhadap konteks budaya lokal Indonesia. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan studi kasus perbandingan pada Solo Paragon Hotel dan Harris Hotel Solo, dengan metode wawancara mendalam, observasi, serta analisis dokumen dan media digital. Hasil penelitian menunjukkan bahwa kedua hotel mengkategorikan krisis sebagai krisis korban dan krisis yang tidak disengaja, dengan strategi dominan menggunakan strategi pengurangan dampak yang dipadukan dengan nilai-nilai budaya lokal seperti gotong royong, musyawarah, rukun, tepa selira, dan nguwongke wong. Adaptasi budaya ini menghasilkan model komunikasi krisis hibrid yang mengintegrasikan kerangka teori SCCT dengan praktik komunikasi relasional yang berakar pada budaya Jawa. Penelitian ini menekankan bahwa efektivitas komunikasi krisis di Indonesia sangat dipengaruhi oleh kepekaan budaya dan memberikan kontribusi teoretis melalui Model Komunikasi Krisis Hibrid-Relasional serta kontribusi praktis bagi praktisi hubungan masyarakat perhotelan dalam merancang strategi komunikasi yang kontekstual, empatik, dan berkelanjutan.

Feminist Views on Female Puppeteer's Role in Supporting Cultural Diplomacy Harini, Setyasih; Hastini, Dite; Arlinda, Silvi Aris
Jurnal Hubungan Internasional Vol. 14 No. 2 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jhi.v14i2.29599

This study explores the female puppeteers’ contribution in the Javanese shadow puppetry traditions, framing them as agents of Indonesia’s cultural diplomacy. Most of the work done on cultural diplomacy and soft power has focused on the states and the role of the women performers has been overlooked. Work on cultural diplomacy has largely ignored the feminist perspective, or the performances of the women in the indigenous traditions of the performative arts. This study attempts to fill this gap by using qualitative research methods focused on case study, participatory observation, and document study. To understand the women dalang of Java, this article conducted in-depth interviews with fifteen of them. This study employs soft power theory by Joseph S. Nye and postfeminist theories by Rosalind Gill and Angela McRobbie as the cornerstones of this research. The female puppeteers transform the cultural narratives and export them to culturally inclusive narratives. The study posits that the incorporation of postfeminist agency into the analysis of soft power, allows the theory to move beyond the state centered focus of attraction. The female puppeteers of puppetry are able to transform the patriarchal narratives of puppetry into tools of conscious gender and dialogic diplomacy. They contribute to the perception of Indonesia as a nation that is culturally anchored and inclusive.

Penguatan Strategi Digital Marketing Berbasis Media Sosial untuk Pelaku Industri Kreatif Budaya Silvi Aris Arlinda; Herning Suryo Sardjono
Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 3 (2026): Edisi November 2026
Publisher : FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/amalilmiah.v7i3.742

Omah Wayang Klaten sebagai pelaku industri kreatif berbasis budaya masih menghadapi kendala dalam pemanfaatan media sosial, seperti rendahnya literasi digital, keterbatasan produksi konten, dan belum optimalnya strategi komunikasi pemasaran berbasis budaya. Kegiatan pengabdian ini bertujuan memperkuat strategi digital marketing berbasis media sosial melalui pelatihan, workshop, dan pendampingan intensif. Metode yang digunakan adalah partisipatif dan experiential learning yang meliputi tahap persiapan, pelatihan, pendampingan, serta evaluasi. Materi pelatihan mencakup pembuatan konten menggunakan Canva, CapCut, dan copywriting berbasis kecerdasan buatan (AI). Hasil kegiatan menunjukkan peningkatan literasi digital peserta dengan kenaikan rata-rata skor pre-test dan post-test sebesar 18,4 poin, peningkatan kualitas konten visual-audiovisual, serta meningkatnya kepercayaan diri peserta dalam mengelola media sosial. Program ini juga mendorong integrasi storytelling budaya dalam strategi konten digital sehingga memperluas visibilitas produk seni tradisional Jawa. Dalam jangka panjang, kegiatan ini diharapkan memperkuat keberlanjutan pemasaran digital dan pelestarian budaya di Omah Wayang Klaten.

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