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The Effects of Product Quality and Brand Image on Purchasing Decisions (Case Study: Kaliombo Coffee Shop) Putra, Demmy Filsafa Ratna; Khusniyah, Khusniyah; Mardatilla, Indana
Manajemen Agribisnis: Jurnal Agribisnis Vol 24 No 2 (2024): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v24i2.5431

Abstract

Coffee is Indonesia's mainstay agricultural commodity and an export earner in addition to palm oil. National coffee production in aggregate increased from 2017-2022 by 5.31%. This is in line with the increase in coffee consumption in Indonesia which grew by around 8.22% per year from 2017-2022.The location of the research was conducted at Kaliombo Coffee Shop, City District, Kediri City. Respondents Kaliombo Coffee Shop at least have made purchases 2 times. Data collection methods with 2 types of data, namely primary data and secondary data. Primary data obtained with questionnaire tools distributed to research respondents at Kaliombo Coffee Shop and using multiple linear regression analysis. Based on the output above, R Square is 0.611, this means that the variables X1 (product quality) and X2 (brand image) simultaneously affect variable Y (purchase decision) by 61.1% and the remaining 29.9% is influenced by other factors. This emphasizes that product quality and brand image are critical to consumer purchasing decisions and offers practical implications for businesses in the coffee industry. The rigorous research methodology and clear presentation of the outcome of the study enhance its relevance academically and practically, making it a valuable contribution to understanding consumer behavior and making strategic decisions in a competitive market.
The Role of Bumdesa in Efforts to Increase Msme Income for Traditional Snacks Khusniyah, Khusniyah; Kumalasari, Dwi Apriyanti; Lestari, Nia Agus ; Sussanti   , Sussanti   ; Ramadhani W , Bagus
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 11 No 1 (2024)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v11i1.5629

Abstract

Purpose: This study aims to determine the role of BUM Desa (village-owned enterprises) in increasing the income of small traditional snack businesses. Methodology: The research was conducted in Kedungsumur Village, Krembung District, Sidoarjo Regency, using a qualitative approach. The study was carried out from January 2023 to April 2023. The research location was selected using a perceptive method with key informants. Informants included all elements related to village governance and MSME actors. Results and Findings: The results indicate that BUM Desa can increase MSME income in traditional snacks by enhancing skills through training. This includes financial management training, product quality improvement training, digital marketing training in collaboration with external parties, and facilitating MSME legal permits. Novelty and Originality: This study provides evidence of BUM Desa’s effectiveness in boosting MSME incomes and community welfare through targeted training and support. Conclusions: The development of BUM Desa enterprises leads to increased MSME income and improved community welfare. Type of Paper: Empirical Research Article
ANALISIS HARGA POKOK PRODUKSI DALAM PENETAPAN HARGA JUAL (STUDI KASUS PADA UMKM SARI KEDELAI SHINTA PARE-KEDIRI) Wardani, Ratih Listrika; Khusniyah, Khusniyah
Jurnal Agriovet Vol. 7 No. 2 (2025): JURNAL AGRIOVET
Publisher : LPPM UNIVERSITAS KAHURIPAN KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/ce6fs844

Abstract

Biaya keseluruhan yang dikeluarkan untuk memproduksi barang selama proses produksi dengan tujuan mengubah bahan mentah menjadi produk yang siap dijual merupakan harga pokok produksi. Biaya ini meliputi bahan baku, tenaga kerja langsung, serta biaya overhead perusahaan. Tujuan dari penelitian ini adalah untuk mengetahui proses penentuan harga pokok produksi sari kedelai Shinta berdasar perhitungan yang digunakan pengusaha serta penghitungan menggunakan cara full costing. Studi ini menerapkan pendekatan kualitatif bersifat deskriptif, dan data dikumpulkan dengan cara mewawancarai, mengamati, serta mengkaji dokumen yang relevan. Analisis data dalam penelitian ini memperlihatkan bahwa dengan menggunakan pendekatan full costing dapat diketahui lebih lengkap seluruh biaya yang digunakan oleh pelaku usaha selama kegiatan produksi selain itu juga dapat diketahui pendapatan yang diterima pelaku usaha secara lebih akurat.
Analisis Senyawa Flavonoid Daun Kelakai,Jeruk Kalamansi Dan Kulit Buah Alpukat Dengan Metode Spektrofotometri Uv-Vis Fitriyani, Anisah; Khusniyah, Khusniyah; Oktaviani Rahayu, Muthia; Robiatul Adawiyah, Nayla; Abriyani, Ermi
Journal of Comprehensive Science Vol. 1 No. 5 (2022): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v1i5.167

Abstract

Penelitian ini bertujuan untuk mengetahui kandungan senyawa flavonoid dengan sampel yang berbeda-beda. Flavonoid artinya senyawa golongan fenol alam yang ada hampir semua jenis tumbuhan. Flavonoid adalah senyawa metabolit sekunder yang sudah melaporkan mempunyai banyak khasiat menjadi obat tradisional. Flavonoid dalam tumbuhan ditemukan pada berbagai jenis campuran menggunakan senyawa lainnya. Senyawa-senyawa flavonoid adalah senyawa alami. Lebih dari 4.000 flavanoid sudah di identifikasi dan selanjutnya sesuai menggunakan struktur molekulnya.salah satu sifat yang bisa menggambarkan flavonoid adalah kemampuan flavonoid buat bertindak menjadi antioksidan. Flavonoid juga dapat mereduksi inflamasi dan penyakit jantung koroner. Senyawa-senyawa ini adalah zat warna merah, ungu serta biru dan sebagai zat warna kuning yg ditemukan pada tumbuh-tumbuhan(Astati & Kasmawati, 2017).
Kajian food waste untuk meningkatkan ekonomi keluarga Khusniyah, Khusniyah; Muis, Zeni Zainal; Kumalasari, Dwi Apriyanti
Jurnal Agrotek Ummat Vol 9, No 3 (2022): July
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jau.v9i3.8649

Abstract

Indonesia is the second largest contributor to food waste in the world. The Global Hunger Index said that the level of hunger in Indonesia is at a serious level but processing food waste can have a positive impact on the family economy. This study first aims to determine the factors that influence the behavior of preparing food, secondly to determine the factors that influence the behavior of wasting food, and thirdly to find out that food waste can improve the family's economy. This type of qualitative descriptive research was carried out in Jiken Village, Tulangan District, Sidoarjo Regency, East Java purposively using primary and secondary data. Data were taken by sampling with household interviews and analyzed to obtain answers to the research objectives. The results showed that the behavioral factors of the household preparing food include the number of family members, planning to prepare food, the amount of food preparation costs, the intensity of cooking a day, and whether or not they have ever learned to cook. Factors that influence household behavior in disposing of food include inappropriate menus, number of menus, schedule of eating more than twice a day, appearance of ordinary food, and inappropriate taste of food. Food waste can improve the family's economy, namely 60% food waste can be used to animal feed. It is hoped that this research method will produce patterns of household behavior in preparing food and reducing the amount of food waste and the family economy will increase from food waste processing.