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All Journal Habitat Manajemen Agribisnis: Jurnal Agribisnis Formosa Journal of Multidisciplinary Research (FJMR)
Putra, Demmy Filsafa Ratna
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The Effects of Product Quality and Brand Image on Purchasing Decisions (Case Study: Kaliombo Coffee Shop) Putra, Demmy Filsafa Ratna; Khusniyah, Khusniyah; Mardatilla, Indana
Manajemen Agribisnis: Jurnal Agribisnis Vol 24 No 2 (2024): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v24i2.5431

Abstract

Coffee is Indonesia's mainstay agricultural commodity and an export earner in addition to palm oil. National coffee production in aggregate increased from 2017-2022 by 5.31%. This is in line with the increase in coffee consumption in Indonesia which grew by around 8.22% per year from 2017-2022.The location of the research was conducted at Kaliombo Coffee Shop, City District, Kediri City. Respondents Kaliombo Coffee Shop at least have made purchases 2 times. Data collection methods with 2 types of data, namely primary data and secondary data. Primary data obtained with questionnaire tools distributed to research respondents at Kaliombo Coffee Shop and using multiple linear regression analysis. Based on the output above, R Square is 0.611, this means that the variables X1 (product quality) and X2 (brand image) simultaneously affect variable Y (purchase decision) by 61.1% and the remaining 29.9% is influenced by other factors. This emphasizes that product quality and brand image are critical to consumer purchasing decisions and offers practical implications for businesses in the coffee industry. The rigorous research methodology and clear presentation of the outcome of the study enhance its relevance academically and practically, making it a valuable contribution to understanding consumer behavior and making strategic decisions in a competitive market.
Analisis Daya Saing Porang di Pasar Global (Studi Kasus: Kecamatan Saradan, Kabupaten Madiun) Putra, Demmy Filsafa Ratna; Kumalasari, Dwi Apriyanti; Trisulo, Trisulo
Manajemen Agribisnis: Jurnal Agribisnis Vol 25 No 2 (2025): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v25i2.7682

Abstract

Abstract Porang is a tuber commodity that has a high selling value in the global market so that many farmers do farming in Indonesia. One of the porang centers in Indonesia is Saradan District, Madiun Regency. The main challenge that porang farmers complain about is the volatility of output prices due to the closure of the Indonesian porang export market by China. The reason is that the quality of porang in Indonesia is not worth trading in the global market. In addition, farmers also face problems with financing, especially in terms of purchasing bulbils (seeds). In order to assist farmers in overcoming these challenges. The objectives of the study are 1) to determine the comparative advantage and competitive advantage of porang in Saradan District, Madiun Regency and 2) to determine whether there arechanges in input-output prices on the comparative advantage and competitive advantage of porang in Saradan District, Madiun Regency. The approachused is Policy Analysis Matrix. The results of the above analysis can be concluded that the competitive advantage and comparative advantage of porang are very good, this is because the value of KP and KPE is less than 1.
Willingness to Pay Analysis of Sekar Arum Organic Rice Products (Case Study of Gapoktan Damarwulan Ungkal Jaya: Kediri Regency) Putra, Demmy Filsafa Ratna
Formosa Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i10.11647

Abstract

The growing trend of healthy lifestyles around the world is driving an increase in demand for organic products, including rice, which is one of the staple foods. In Indonesia, the majority of farmers still grow rice conventionally, producing non-organic rice. However, the increase in organic rice farming land in Madiun City has not been matched by an effective marketing system or special pricing rules. This study uses a quantitative approach with the contingent valuation method and logistic regression analysis to measure consumers' willingness to pay more for organic rice. The results show that 93% of respondents are willing to pay more, with an average willingness to pay of IDR 23,310, an increase of 16.55% from the initial price. The most influential variable is access to organic rice.
Economic Resilience and High-Profitability of Independent Medium-Scale Oil Palm Smallholders: A Multi-Dimensional Feasibility Study in Indonesia Kumalasari, Dwi Apriyanti; Khusniyah; Susanto, Anton; Muis, Zeni Zaenal; Putra, Demmy Filsafa Ratna
HABITAT Vol. 37 No. 2 (2026): August
Publisher : Department of Social Economy, Faculty of Bio-Industry, Agriculture and Forestry, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2026.037.2.8

Abstract

Purpose: This study evaluates the financial feasibility and economic resilience of a medium-scale independent oil palm plantation in Indonesia. The research specifically examines a 17-hectare plantation to assess its potential as a sustainable and profitable farming model capable of supporting rural economic development. Design/Methodology/Approach: A quantitative descriptive approach was employed using investment feasibility analysis. The study applied several financial indicators, including Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), Revenue-Cost (R/C) Ratio, Benefit-Cost (B/C) Ratio, and Break-Even Point (BEP), to evaluate the plantation’s financial performance and operational efficiency. Data were analyzed to measure profitability, investment recovery, and long-term business sustainability. Findings: The results reveal that the plantation business is financially feasible and economically resilient. The NPV reached Rp 3,415,144,769, indicating substantial net benefits, while the IRR of 77% exceeded prevailing market interest rates. The R/C ratio of 2.57 demonstrates strong operational efficiency, and the payback period of 1.29 years indicates rapid investment recovery. In addition, the business achieved a break-even point at 241,562 kg of production, confirming its capacity to maintain profitability under medium-scale operations. Originality/Value/Novelty: This study highlights the strategic role of medium-scale (17-hectare) independent oil palm plantations as a balanced model between profitability and risk management. Unlike previous studies focusing mainly on smallholders or large estates, this research provides new empirical evidence regarding the economic resilience, financial sustainability, and rural development contribution of medium-scale independent plantations in Indonesia. The findings offer valuable insights for policymakers and stakeholders in strengthening the independent palm oil sector.
Co-Authors Anton Susanto Dwi Apriyanti Kumalasari KHUSNIYAH Khusniyah, Khusniyah Mardatilla, Indana Muis, Zeni Zaenal Trisulo Trisulo