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THE INFLUENCE OF WORD OF MOUTH AND BRAND IMAGE ON PURCHASE INTENTION WITH PRODUCT KNOWLEDGE AS A MEDIATION VARIABLE Febriyanti, Riska; Sri Rahayu, Yayuk
Jurnal Tabarru': Islamic Banking and Finance Vol. 7 No. 1 (2024): Jurnal Tabarru' : Islamic Banking and Finance
Publisher : Department of Islamic Banking, Faculty of Islamic Studies, Islamic University of Riau (UIR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/jtb.2024.vol7(1).16785

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh word of mouth dan brand image terhadap purchase intention pada nasabah Bank Syariah Indonesia di Kota Malang dengan product knowledge sebagai variabel mediasi. Metode penelitian ini menggunakan penelitian kuantitatif. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling. Sampel penelitian berjumlah 135 responden yang diambil dari nasabah Bank Syariah Indonesia di Kota Malang yang termasuk usia remaja dan usia produktif. Pengumpulan data menggunakan penyebaran kuesioner yang disebar melalui google form. Hasil penelitian menunjukkan bahwa word of mouth tidak berpengaruh terhadap purchase intention namun word of mouth berpengaruh signifikan terhadap product knowledge, brand image berpengaruh signifikan terhadap purchase intention dan product knowledge, product knowledge berpengaruh signifikan terhadap purchase intention. Word of mouth berpengaruh signifikan terhadap purchase intention yang dimediasi oleh product knowledge secara penuh, brand image berpengaruh signifikan terhadap purchase intention yang dimediasi oleh product knowledge secara parsial.
Analisa Reformulasi IKPA terhadap Pengawasan Pengelolaan Kinerja Keuangan Kementerian Agama Sri Rahayu, Yayuk
Jurnal Perpajakan dan Keuangan Publik Vol 2, No 1 (2023): Perpajakan dan Keuangan Publik 2
Publisher : Department of Public Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.887 KB) | DOI: 10.15575/jpkp.v2i1.25113

Abstract

IKPA is an indicator set by the Ministry of Finance to measure the quality of the performance of national ministries/institutions' budget implementation, including compliance with plans, effectiveness of budget execution, efficiency of budget execution, and compliance. In 2022, the Ministry of Finance will change the paradigm of evaluating the performance of budget execution, from previously focusing on improving budget execution governance to support accelerated spending and output results, focusing on improving the quality of spending, so that it can contribute to the formation of economic results by providing the best contribution and social welfare. . This was then formulated in the form of a 2022 IKPA reformulation. This study aims to determine the effect of IKPA on oversight of financial performance management at the Ministry of Religion. The method in this study is a secondary qualitative research method. The research results show that the results of the evaluation in the third quarter of 2022, the aggregate IKPA score has reached a value of 92.88. this reflects that the governance of budget execution is maintained well.
Pengaruh Inflasi dan Angka Pengangguran terhadap Pertumbuhan Ekonomi Melalui Tingkat Kemiskinan 7 Kota/Kabupaten di Jawa Timur Farah Salsabila Firda, Hayyu; Fakhril Ma’ruf, Muhammad; Yuliana, Indah; Sri Rahayu, Yayuk
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1191

Abstract

The purpose of this study is to analyze the relationship between inflation, unemployment rate, poverty rate and economic growth in East Java province. The introductory chapter focuses on the economic challenges of developing countries, particularly those related to poverty, inflation, and economic growth. The research method uses a descriptive quantitative approach with hypothesis testing using t-values. Data for his seven cities/districts in East Java province were collected by the Central Bureau of Statistics from 2012 to 2022. The results of classical assumption testing indicate that the data are normally distributed, with no multicollinearity, autocorrelation, or heteroscedasticity. The results of the hypothetical analysis show that inflation has no significant impact on poverty, but unemployment has a significant negative impact. Inflation does not have a direct impact on economic growth, but unemployment rate has a negative impact on economic growth. Poverty level does not have a significant impact on economic growth. The conclusion emphasizes the importance of controlling the unemployment rate to reduce poverty and improve economic growth in East Java. Although inflation does not have a direct impact on economic growth, its stability is still important. Suggestions for further research include considering additional variables and gaining a deeper understanding of regional economic dynamics.