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Wahyuddin, Nisaa Nursyabanniyah
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Economics, Econometrics & Finance Education

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Pelanggan TV Berbayar di Indonesia: Tantangan Hambatan Berpindah dalam Mempertahankan Loyalitas Wahyuddin, Nisaa Nursyabanniyah; Hurriyati, Ratih; Lisnawati, Lisnawati
Journal of Business Management Education (JBME) Vol 4, No 1 (2019)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.796 KB) | DOI: 10.17509/jbme.v4i1.15989

Abstract

This present study aims to describe switching barrier and customer loyalty of Pay TV in Indonesia. This study uses a descriptive approach with the explanatory survey method. The unit of analysis for Paid TV’s Customer is 108 respondents. Data collection using a questionnaire. The data analysis technique is using a simple linear regression with SPSS 24.0 for Windows program tools. Based on the results of the study, it can be known that the switching barrier has a partial effect on the customer loyalty with a high influence category. The difference in this study lies in the object of research, research time, measuring instruments, literature used, theory used and research results.Keywords: Customer Loyalty; Pay TV; Switching Barrier
Co-Authors Lisnawati Lisnawati Ratih Hurriyati