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All Journal EMPATI : JURNAL ILMU KESEJAHTERAAN SOSIAL JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ekonomi Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Golden Ratio of Data in Summary
Darda, Ahmad
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Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Media Sosial Terhadap Omzet Penjualan Handphone di Outlet Gabe Cell Tangsel Darda, Ahmad; Rojikun, Ahmad
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 4 No. 2 (2023): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v4i2.1832

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh media sosial terhadap omzet penjualan di outlet Gabe Cell Tangsel. Penelitian ini menggunakan pendekatan penelitian kuantitatif eksplanatif dengan menggunakan survey sebagai alat pengambilan data yang bertujuan untuk mengetahui bagaimana suatu variabel mempengaruhi variabel lainnya. Populasi dalam penelitian ini adalah seluruh karyawan dan pengunjung outlet dengan jumlah 527 orang. Metode pengambilan sampel menggunakan metode non-probability sampling yaitu sampling jenuh karena mengambil sampel dari seluruh total populasi. Penilaian menggunakan skala Likert. Penelitian ini merupakan penelitian survei dimana data primer dikumpulkan melalui penyebaran kuesioner, data sekunder dikumpulkan dari outlet Gabe Cell dan studi literatur. Metode analisis data yang digunakan adalah metode analisis deskriptif dengan teknik analisis regresi linier sederhana Crosstab sebagai alat untuk menghitung apakah ada hubungan atau pengaruh antara media sosial terhadap omzet penjualan. Hasil uji  hipotesis dalam penelitian ini membuktikan bahwa media sosial berpengaruh positif dan signifikan terhadap omzet penjualan dimana t hitung sebesar 6,708 lebih besar dari t tabel sebesar 1,990. Dari Adjusted R Square = 0,352 dapat dikatakan bahwa perubahan variabel dependen (Y) sebesar 35,2% dipengaruhi variabel X, sedangkan sisanya sebesar 64,8% disebabkan oleh faktor lain yang tidak terdapat dalam penelitian. 
Pengaruh Motivasi, Engagement Dan Lingkungan Kerja Terhadap Kinerja Karyawan Darda, Ahmad; Rojikun, Ahmad
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 2 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i2.3199

Abstract

The purpose of this study was to determine the effect of motivation, employee engagement and work environment on employee performance. This study uses primary data obtained from the results of distributing questionnaires to respondents, namely employees of PT. Unggul Indah Perkasa, the questionnaire was compiled based on a Likert scale. The research data is processed by statistical analysis with classical assumption test, multiple linear regression test, hypothesis test and determinant coefficient. The population in this study were employees of PT Unggul Indah Perkasa, amounting to 200 people. Sampling using simple random sampling method, while the determination of the sample using the Slovin formula, in order to obtain 133 employees as research samples. The results showed that motivation had a significant effect on employee performance. Employee engagement has a significant effect on employee performance. The work environment has a significant effect on employee performance, and motivation, employee engagement and the work environment together have a significant effect on employee performance.
The Influence of Work Motivation, Work Environment, and Work Culture on Employee Performance at Rensa Sofyan Hotel Darda, Ahmad; Rojikun, Ahmad
Golden Ratio of Data in Summary Vol. 5 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i2.1199

Abstract

This study investigates the influence of Work Motivation, Work Environment, and Work Culture on Employee Performance at Rensa Sofyan Hotel, a three-star hotel located in East Jakarta. The research was conducted in response to a noticeable decline in employee performance over the years 2020 to 2022. Using a quantitative research approach, data were collected through the distribution of structured questionnaires to employees. The population in this study consisted of all employees at Rensa Sofyan Hotel, and a sample of 40 respondents was selected for analysis. The variables measured include work motivation (X1), work environment (X2), work culture (X3), and employee performance (Y), with each measured using a five-point Likert scale. Data analysis techniques included validity and reliability tests, normality test, F-test, t-test, and coefficient of determination (R²). The results revealed that work motivation had a positive and significant effect on employee performance, while work environment and work culture showed no significant effect when tested individually. However, when analyzed simultaneously, all three independent variables had a significant joint influence on performance. The study concludes that employee motivation plays a dominant role in shaping performance outcomes, offering useful implications for human resource management strategies in the hospitality sector.
Optimizing Business Communication Strategy to Increase Consumer Interest in Purchasing in the Digital Era Rojikun, Ahmad; Darda, Ahmad
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2966

Abstract

Digital transformation has become a catalyst for major changes in the global business landscape. The development of information technology has driven a major transformation in business communication practices, particularly in efforts to influence consumer behavior in the digital era. This era is marked by fundamental changes in consumer behavior, who are now more active, critical, and constantly connected with brands through various digital platforms such as social media, e-commerce, discussion forums, and mobile applications. Communication strategies that were previously one-way must now evolve to be interactive, personalized, and data-driven. This study aims to analyze how optimizing business communication strategies can increase consumer interest in purchasing decisions, especially in the context of a dynamic and competitive digital environment. Using a descriptive qualitative approach, this study examines various elements of digital communication such as content marketing, social media, message personalization, and the use of technologies such as artificial intelligence and consumer analytics. The results of the study indicate that integrated, relevant, and responsive business communication significantly influences consumer perceptions, trust, and purchase intentions. These findings emphasize the importance of strategic communication management that not only conveys information but also builds emotional engagement and meaningful digital experiences. Thus, this study recommends that companies adopt a technology- and data-based communication approach to create more effective, adaptive, and consumer experience-oriented interactions as an effort to increase competitiveness in the digital marketplace.
KONTRIBUSI HUMAN INTIATIVE PADA PROGRAM INTIATIVE FOR EMPOWERMENT DALAM MENDUKUNG SUSTAINABLE DEVELOPMENT GOALS (SDGs) Darda, Ahmad
EMPATI: Jurnal Ilmu Kesejahteraan Sosial Vol. 13 No. 1 (2024): Empati Edisi Juni 2024
Publisher : Social Welfare Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/empati.v13i1.37392

Abstract

Abstract. The Government of Indonesia through Presidential Regulation Number 59 of 2017 concerning Implementation of Achieving Sustainable Development Goals, is committed that the implementation and achievement of SDGs is carried out in a participatory manner by involving all parties to improve people's welfare. Human Initiative as Non-Governmental Organizations (NGOs) engaged in social humanity has contributed through community empowerment programs in supporting the achievement of Sustainable Development Goals (SDGs) in Indonesia. This study aims to determine the contribution of the Human Initiative through the Nutrition Garden program in supporting the Sustainable Development Goals (SDGs). In this study the authors used a qualitative approach and data collection was obtained through interviews, observation, and documentation studies. The informants in this study were five people and were selected through a purposive sampling technique. The author uses the theory of stages of empowerment by Soekanto which states that in carrying out community empowerment, there are seven stages that must be passed. The results of this study indicate that the Human Initiative through the Nutrition Garden program in Tajurhalang Village has contributed to the three SDGs goals, the first of which is the first goal of No Poverty and Zero Hunger, and Good Health and Well Being. and Prosperous). Furthermore, the Human Initiative has also gone through the process and stages of community empowerment properly so that the Nutrition Garden program in Tajurhalang Village has been able to help beneficiaries with food security issues.Keywords: Community Empowerment, Sustainable Development Goals, Food Security. Abstrak. Pemerintah Indonesia melalui Perpres Nomor 59 Tahun    2017 tentang Pelaksanaan Pencapaian Tujuan Pembangunan Berkelanjutan, berkomitmen agar pelaksanaan dan pencapaian SDGs dilaksanakan secara partisipatif dengan melibatkan seluruh pihak untuk meningkatkan kesejahteraan masyarakat. Human Initiative sebagai Non-Governmental Organizations (NGO) yang bergerak di bidang sosial kemanusiaan memiliki andil melalui program pemberdayaan masyarakat dalam mendukung pencapaian Sustainable Development Goals (SDGs) di Indonesia. Penelitian ini bertujuan untuk mengetahui kontribusi Human Initiative melalui program Kebun Gizi dalam mendukung Sustainable Development Goals (SDGs). Pada penelitian ini, penulis menggunakan pendekatan kualitatif dan pengumpulan data diperoleh melalui proses wawancara, observasi, dan studi dokumentasi. Informan dalam penelitian ini sebanyak lima orang dan dipilih melalui teknik purposive sampling. Penulis menggunakan teori tahapan pemberdayaan oleh Soekanto yang menyatakan bahwa dalam melaksanakan pemberdayaan masyarakat, ada tujuh tahapan yang harus dilalui. Hasil penelitian ini menunjukkan bahwa Human Initiative melalui program Kebun Gizi di Desa Tajurhalang telah berkontribusi dalam tiga tujuan SDGs, yang pertama yaitu No Poverty (Tanpa Kemiskinan) dan Zero Hunger (Tanpa Kelaparan), dan Good Health and Well Being (Kehidupan Sehat dan Sejahtera). Selanjutnya Human Initiative juga telah melalui proses serta tahapan pemberdayaan masyarakat dengan baik sehingga program Kebun Gizi di Desa tajurhalang telah mampu membantu penerima manfaat dalam masalah ketahanan pangan.Kata Kunci: Pemberdayaan Masyarakat, Sustainable Development Goals, Ketahanan Pangan.
Optimizing Business Communication Strategy to Increase Consumer Interest in Purchasing in the Digital Era Rojikun, Ahmad; Darda, Ahmad
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2966

Abstract

Digital transformation has become a catalyst for major changes in the global business landscape. The development of information technology has driven a major transformation in business communication practices, particularly in efforts to influence consumer behavior in the digital era. This era is marked by fundamental changes in consumer behavior, who are now more active, critical, and constantly connected with brands through various digital platforms such as social media, e-commerce, discussion forums, and mobile applications. Communication strategies that were previously one-way must now evolve to be interactive, personalized, and data-driven. This study aims to analyze how optimizing business communication strategies can increase consumer interest in purchasing decisions, especially in the context of a dynamic and competitive digital environment. Using a descriptive qualitative approach, this study examines various elements of digital communication such as content marketing, social media, message personalization, and the use of technologies such as artificial intelligence and consumer analytics. The results of the study indicate that integrated, relevant, and responsive business communication significantly influences consumer perceptions, trust, and purchase intentions. These findings emphasize the importance of strategic communication management that not only conveys information but also builds emotional engagement and meaningful digital experiences. Thus, this study recommends that companies adopt a technology- and data-based communication approach to create more effective, adaptive, and consumer experience-oriented interactions as an effort to increase competitiveness in the digital marketplace.
Pengaruh Media Sosial Terhadap Omzet Penjualan Handphone di Outlet Gabe Cell Tangsel Darda, Ahmad; Rojikun, Ahmad
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 4 No. 2 (2023): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v4i2.1832

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh media sosial terhadap omzet penjualan di outlet Gabe Cell Tangsel. Penelitian ini menggunakan pendekatan penelitian kuantitatif eksplanatif dengan menggunakan survey sebagai alat pengambilan data yang bertujuan untuk mengetahui bagaimana suatu variabel mempengaruhi variabel lainnya. Populasi dalam penelitian ini adalah seluruh karyawan dan pengunjung outlet dengan jumlah 527 orang. Metode pengambilan sampel menggunakan metode non-probability sampling yaitu sampling jenuh karena mengambil sampel dari seluruh total populasi. Penilaian menggunakan skala Likert. Penelitian ini merupakan penelitian survei dimana data primer dikumpulkan melalui penyebaran kuesioner, data sekunder dikumpulkan dari outlet Gabe Cell dan studi literatur. Metode analisis data yang digunakan adalah metode analisis deskriptif dengan teknik analisis regresi linier sederhana Crosstab sebagai alat untuk menghitung apakah ada hubungan atau pengaruh antara media sosial terhadap omzet penjualan. Hasil uji  hipotesis dalam penelitian ini membuktikan bahwa media sosial berpengaruh positif dan signifikan terhadap omzet penjualan dimana t hitung sebesar 6,708 lebih besar dari t tabel sebesar 1,990. Dari Adjusted R Square = 0,352 dapat dikatakan bahwa perubahan variabel dependen (Y) sebesar 35,2% dipengaruhi variabel X, sedangkan sisanya sebesar 64,8% disebabkan oleh faktor lain yang tidak terdapat dalam penelitian. 
The Influence Of Price, Promotion, and Awareness On Customer Satisfaction Among Traveloka Users Darda, Ahmad; Rojikun, Ahmad
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of price, promotion and brand awareness on customer satisfaction of Traveloka users. The research method used is a quantitative method with a descriptive design. The research was carried out by searching for primary data through questionnaires to respondents using a purposive sampling method, so the sample used was 116 respondents. The analysis used in this research used SPSS 26.0 software. The analysis technique uses multiple linear regression analysis, and hypothesis testing uses the t-test and F-test to test the regression coefficients partially and simultaneously and the coefficient of determination. The research results show a positive and significant influence of the Price variable on Customer Satisfaction, a positive and significant influence of the Promotion variable on Customer Satisfaction, and a positive and significant impact of the Brand Awareness variable on Customer Satisfaction. Likewise, price, promotion, and brand awareness significantly affect Traveloka's customer satisfaction
Co-Authors Rojikun, Ahmad