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All Journal Maneggio: Jurnal Ilmiah Magister Manajemen Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Proceeding International Seminar of Islamic Studies Bursa : Jurnal Ekonomi dan Bisnis
Nasution, Satria Mirsya Affandy
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Religion Arts Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Mathematics Physics Other

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Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Purti, Siti Aisyah; Nasution, Satria Mirsya Affandy
Bursa : Jurnal Ekonomi dan Bisnis Vol. 2 No. 3 (2023): September 2023
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jeb.v2i3.351

Abstract

The main objective of this research is to examine the impact of Relationship Marketing on customer loyalty, with customer happiness as a mediating factor, in the context of PT. Multidaya Teknologi Nusantara is a company operating in the technology sector in Indonesia. Both directly and indirectly. This research uses quantitative methodology and statistical analysis, namely the use of partial least squares structural equation models (PLS-SEM) to carry out route analysis, including latent variables. Research findings show that Relationship Marketing has a statistically significant and beneficial impact on customer loyalty in the PT industry. Multidaya Teknologi Nusantara The impact of Relationship Marketing on PT customer satisfaction Multidaya Teknologi Nusantara is profitable and statistically significant. The impact of customer satisfaction on customer loyalty among PT customers Multidaya Teknologi Nusantara is positive and strong. There is no visible mediating or moderating effect of customer satisfaction on the relationship between Relationship Marketing and customer loyalty. The resulting corrected R-square value for the customer satisfaction variable is 0.375. This means that Relationship Marketing accounts for 52.5% of the variation in client loyalty. Therefore, the model is categorized as moderate. Tujuan utama dari penelitian ini adalah untuk menguji dampak pemasaran relasional terhadap loyalitas pelanggan, dengan kebahagiaan pelanggan sebagai faktor mediasi, dalam konteks PT. Multidaya Teknologi Nusantara adalah perusahaan yang bergerak di bidang teknologi di Indonesia. Baik secara langsung maupun tidak langsung. Penelitian ini menggunakan metodologi kuantitatif dan menggunakan analisis statistik, yaitu penggunaan model persamaan struktural kuadrat terkecil parsial (PLS-SEM) untuk melakukan analisis rute termasuk variabel laten. Temuan penelitian menunjukkan bahwa pemasaran relasional memiliki dampak yang signifikan dan menguntungkan secara statistik terhadap loyalitas pelanggan di industri PT. Multidaya Teknologi Nusantara. Dampak pemasaran relasional terhadap kepuasan pelanggan PT. Multidaya Teknologi Nusantara menguntungkan dan signifikan secara statistik. Dampak kepuasan pelanggan terhadap loyalitas pelanggan di kalangan pelanggan PT. Multidaya Teknologi Nusantara adalah positif dan kuat. Tidak terlihat adanya pengaruh mediasi atau moderasi kepuasan pelanggan terhadap hubungan antara pemasaran relasional dan loyalitas pelanggan. Nilai Corrected R-Square yang dihasilkan untuk variabel kepuasan pelanggan sebesar 0,375. Ini berarti bahwa pemasaran relasional menyumbang 52,5% dari variasi dalam loyalitas klien. Oleh karena itu, model tersebut dikategorikan moderat.
THE INFLUENCE OF PRODUCT QUALITY AND BRAND IMAGE ON CONSUMER PURCHASING DECISIONS OF TOYOTA RUSH CARS IN MEDAN CITY CASE STUDY OF TOYOTA PERINTIS MEDAN CONSUMERS Saragih, Andyka Rizky; Nasution, Satria Mirsya Affandy
Proceeding International Seminar of Islamic Studies INSIS 6 (February 2024)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

The purpose of this study was to determine the effect of product quality and brand image on the purchasing decisions of Toyota Rush Car customers in Medan City, either partially or simultaneously. This study uses a quantitative approach. The analysis technique used in this research is multiple linear analysis technique. The results of the study partially show that product quality has a significant effect on purchasing decisions of Toyota Rush Car customers in Medan City. Partially, brand image has a significant effect on purchasing decisions of Toyota Rush Car customers in Medan City. Simultaneously, product quality and brand image have a significant effect on purchasing decisions of Toyota Rush Car customers in Medan City. The R value is 0.882 or 88.2%, which means that the relationship between purchasing decisions and the independent variables, namely product quality and brand image, is close. The R-Square value in this research is 0.779, which means 77.9% of the variation in purchasing decisions is explained by the independent variables, namely product quality and brand image. While the remaining 22.1% is explained by other variables not examined in this study.
INFLUENCE OF PRICE, CELEBRITY AND PRODUCT QUALITY REGARDING SKINCARE PURCHASING DECISIONS FOR FEB UMSU STUDENTS Maharani, Shalsyabila; Nasution, Satria Mirsya Affandy
Proceeding International Seminar of Islamic Studies INSIS 6 (February 2024)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

This research aims to determine and analyze the influence of price, celebrity and product quality on purchasing decisions for skincare products among FEB UMSU students, both partially and simultaneously. This research uses a quantitative approach, with multiple linear analysis techniques. The results of the research show that price has a significant influence on skincare purchasing decisions, partially Selebgram has a significant influence on skincare purchasing decisions, partially product quality has a significant influence on skincare purchasing decisions, simultaneously there is an influence of price, celebrity grams and product quality decisions on somethic skincare purchasing. The results of the regression calculations show that the coefficient of determination (R square) obtained is 0.434, this result means that 43.4% of the purchasing decision variables can be explained by the variables price, celebrity and product quality, while the remaining 56.6% is influenced by other variables not studied.
PENGARUH STORE ATMOSPHERE, HARGA DAN KUALITAS PRODUK TERHADAP MINAT BERKUNJUNG PELANGGAN PADA STARBUCKS CABANG MARELAN KOTA MEDAN Nasution, Satria Mirsya Affandy; Andri, Herizal
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 5 No. 2 (2024): SEPTEMBER
Publisher : CERED Indonesia Institute

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Store Atmosfir, Harga dan Kualitas Produk terhadap Minat Berkunjung Pelanggan Starbucks Cabang Marelan Kota Medan baik secara parsial maupun simultan. Secara parsial terdapat pengaruh positif dan signifikan antara Store Atmospheric terhadap Minat Berkunjung Pelanggan Starbucks Cabang Marelan Kota Medan. Secara parsial terdapat pengaruh positif dan signifikan antara Harga terhadap Minat Kunjungan Pelanggan Starbucks Cabang Marelan Kota Medan. Secara parsial terdapat pengaruh positif dan signifikan antara Kualitas Produk terhadap Minat Berkunjung Pelanggan Starbucks Cabang Marelan Kota Medan. Secara simultan terdapat pengaruh positif yang signifikan antara Store Atmospheric, Harga dan Kualitas Produk terhadap Minat Berkunjung Pelanggan Starbucks Cabang Marelan Kota Medan..
Pengaruh Kualitas Pelayanan, Harga dan Promosi Terhadap Keputusan Pembelian Fashion di Tiktok Shop pada Pengguna Aplikasi Tiktok Andriani, Zihan; Nasution, Satria Mirsya Affandy
Bursa : Jurnal Ekonomi dan Bisnis Vol. 2 No. 2 (2023): Mei 2023
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jeb.v2i2.300

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, harga dan promosi terhadap keputusan pembelian fashion di tiktok shop pada pengguna aplikasi tiktok di lingkungan Mahasiswa Universitas Muhammadiyah Sumatera Utara. Masalah dalam penelitian ini adalah apakah kualitas pelayanan, harga dan promosi berpengaruh terhadap Keputusan Pembelian fashion di tiktok shop pada pengguna aplikasi tiktok pada seluruh Mahasiswa Universitas Muhammadiyah Sumatera Utara. Populasi penelitian pada seluruh mahasiswa Universitas Muhammadiyah Sumatera Utara yang sudah pernah berbelanja di tiktok shop, sampel penelitian ini sebanyak 100 responden. Teknik pengumpulan data melalui angket (kuesioner) dan analisis data menggunakan analisis regresi linear berganda serta pengolahan data menggunakan software SPSS versi 23.00. Hasil analisis regresi linier berganda menunjukkan bahwa ada pengaruh kualitas pelayanan terhadap keputusan pembelian fashion di tiktok shop, ada pengaruh harga terhadap keputusan pembelian fashion di tiktok shop, tidak ada pengaruh promosi terhadap keputusan pembelian fashion di tiktok shop. Nilai R-Square sebesar 0,308 atau 30,8% menunjukkan kontribusi kualitas pelayanan, harga dan promosi terhadap keputusan keputusan pembelian fashion di tiktok shop dan sisanya 69,2% dipengaruhi oleh variabel lain yang tidak diteliti. Simpulan penelitian: secara parsial kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian fashion di tiktok shop, promosi tidak berpengaruh signifikan terhadap keputusan keputusan pembelian fashion di tiktok shop, harga berpengaruh signifikan terhadap keputusan keputusan pembelian fashion di tiktok shop. This study aims to determine the effect of service quality, price and promotion on fashion purchasing decisions at the tiktok shop on users of the tiktok application in the student environment, Muhammadiyah University of North Sumatra. The problem in this study is whether the quality of service, price and promotion affect fashion purchasing decisions at the tiktok shop for users of the tiktok application at students, Muhammadiyah University of North Sumatra. The population of this study was all students of the Muhammadiyah University of North Sumatra who had shopped at the tiktok shop, the sample of this study was 100 respondents. Data collection techniques through questionnaires (questionnaires) and data analysis using multiple linear regression analysis and data processing using SPSS version 23.00 software. The results of multiple linear regression analysis show that there is an influence of service quality on fashion purchasing decisions at tiktok shop, there is an influence of price on fashion purchasing decisions at tiktok shop, there is no influence of promotion on fashion purchasing decisions at tiktok shop. The R-Square value of 0.308 or 30.8% shows the contribution of service quality, price and promotion to fashion purchasing decisions at tiktok shop and the remaining 69.2% is influenced by other variables not examined. Research conclusions: partially service quality has a significant effect on fashion purchasing decisions at tiktok shop, promotion has no significant effect on fashion purchasing decisions at tiktok shop, price has a significant effect on fashion purchasing decisions at tiktok shop.
Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen Pada Pengguna Aplikasi Jasa Gojek di Medan Nasution, Satria Mirsya Affandy; Nasution, Asrizal Efendy
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 4, No 2 (2021): September 2021
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v4i2.7651

Abstract

This study aims to determine and analyze the factors that influence consumer satisfaction on Gojek service application users in Medan. The factors studied were service quality, price, brand image and promotion factors. The approach used in this research is associative by using primary data through questionnaires and interviews. The population in this study are consumers in the city of Medan who have the Gojek application on their cellphones and have used it at least 5 times. The sampling method used probability sampling with a sample of 100 people. The data analysis technique used multiple linear regression, partial, simultaneous hypothesis testing, and looking for the coefficient of determination. The results of the study stated that the factors of service quality, price, brand image and promotion had a positive and significant influence on consumer satisfaction for Gojek service application users in Medan either partially or simultaneously.
Co-Authors Andri, Herizal Andriani, Zihan Asrizal Efendy Nasution Maharani, Shalsyabila Purti, Siti Aisyah Saragih, Andyka Rizky