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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Values
Ni Wayan Sitiari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Antecedent Online Marketing Success Bali SMES New Normal Covid-19 Era Ni Wayan Ekawati; Gede Bayu Rahanatha; Ni Ketut Seminari; Ni Wayan Sitiari
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 16 Nomor 1 Tahun 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2022.v16.i01.p12

Abstract

ABSTRACT New normal Covid-19 situation, causing a change of human behavior which tends to limit physical contact. Marketing strategy by utilizing social media is quite effective to apply. Social media seems to be a particular engagement in life. The study aims to explain the effect of social media marketing engagement, e–WOM, and online purchases on online marketing success and explain the role of e-WOM engagement and online purchasing as a mediating relationship between social media marketing engagement on online marketing success. The study is conducted on Small and Medium Enterprises (SMEs) in Bali that utilizes social media in promoting their products, using a sample of 210 respondents. The results of the analysis are expected to be used as consideration by producers and marketers, to be able to compete in the new normal era of Covid-19. For the government, expected to be an input in policymaking that encourages the pace of Bali's economic growth in the new normal era of Covid-19. The development of the model that becomes the output of this research is a research model related to the development of research variables. There has been no research that has developed a relationship model of social media marketing engagement, e-WOM engagement, online purchases on online marketing success for SMEs in Bali who have implemented marketing by utilizing social media technology. Thus, it is essential to explore the role of technology in developing SMEs in Bali, and it is necessary to conduct more specific research on the relevant variables in implementing a sustainable SMEs marketing strategy. Keyword: Social media e-WOM, online purchases and online marketing success
PERAN LOCUS OF CONTROL INTERNAL DALAM MEMODERASI PENGARUH MOTIVASI KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN UNIVERSITAS MAHASARASWATI DENPASAR Ade Agus Diama Purwa Diputra; Gusti Ayu Sugiati; Ni Wayan Sitiari
VALUES Vol. 5 No. 1 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

This research was conducted at the Rectorate of Mahasaraswati University Denpasar by distributing questionnaires at the address Jl. Cambodia No.11A, Dangin Puri Kangin, Kec. North Denpasar, Denpasar City, Bali. The purpose of this research is to analyze the influence of the role of internal locus of control in moderating the influence of work motivation and organizational commitment on employee performance. The population in this study was all 55 employees within the Rectorate of Mahasaraswati University Denpasar. The data analysis technique used in this research is path analysis using the SPSS program. The results of this research show that employee work motivation has a positive and significant influence on employee performance. Employees' organizational commitment has a positive and significant influence on employee performance. The influence of work motivation on employee performance increases due to the moderating effect of internal locus of control at the Mahasaraswati University Rectorate. The influence of organizational commitment on employee performance increases due to the moderating effect of internal locus of control at the Mahasaraswati University Rectorate. This research is still very possible to be developed because work motivation, organizational commitment, internal locus of control are only able to explain employee performance by 43.5% (percent). Further researchers can use other variables such as job rotation, salary and others that might influence employee performance.
Co-Authors Ade Agus Diama Purwa Diputra Gede Bayu Rahanatha Gusti Ayu Sugiati Ni Ketut Seminari Ni Wayan Ekawati