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All Journal UG Journal Journal Ilmiah Rinjani : Media Informasi Ilmiah Universitas Gunung Rinjani Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 Journal of Management and Social Sciences Jurnal Aplikasi Perpajakan
Wuri Purnamasari
Universitas Gunadarma
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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ANALISIS KEPUASAN NASABAH TERHADAP PELAYANAN KREDIT MULTIGUNA PADA BANK DKI CABANG GUNADARMA DEPOK Purnamasari, Wuri
UG Journal Vol 7, No 11 (2013)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kepuasan nasabah terhadap kualitas pelayanan jasa perbankan dapatdilihat berdasarkan lima dimensi yaitu tangibles, reliability, responsiveness,assurance dan empathy. Metode yang digunakan untuk penelitian ini ialahmetode probability sampling dengan simple random sampling (sederhana),sedangkan instrumen yang digunakan untuk mengumpulkan data primeradalah kuesoner. Alat ukur yang digunakan adalah Diagram Cartesius.Hasil uji coba kepuasan nasabah kredit multiguna Bank DKI, dilihat darikelima dimensi itu, menunjukkan bahwa Bank DKI dianggap belummemenuhi kepuasan nasabah secara menyeluruh.
Analisis Tingkat Kesehatan Bank dengan Metode RGEC (Risk Profile, Good Corporate Governance, Earnings, Capital) Pada PT. Bank Jago Tbk Periode 2019 – 2021 Apriana Anggreini Bangun; Wuri Purnamasari; Gita Asti Diah aprilia
Journal Of Business, Finance, and Economics (JBFE) Vol 4, No 1 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i1.3777

Abstract

The Bank's soundness level is one of the important aspects in the banking world to maintain and protect public trust, thus the bank's soundness level must be maintained and maintained. The purpose of this research is to analyze the soundness level of PT Bank Jago, Tbk using the RGEC method for the 2019-2021 period. The type of data used in this study is secondary data sourced from the Annual Financial Report of PT Bank Jago, Tbk. The results of this research show that PT Bnak Jago, Tbk for the 2019-2021 period in terms of Risk Profile using credit risk gets a very healthy predicate and using liquidity risk gets a fairly healthy predicate, in terms of Good Corporate Governance gets a healthy predicate, in terms of Earnings using ROA and ROE get unhealthy predicate and using NIM get healthy predicate, in terms of Capital get very healthy predicate, and in terms of RGEC aspect get pretty healthy predicate.
Analisis Tingkat Kesehatan Bank dengan Metode RGEC (Risk Profile, Good Corporate Governance, Earnings, Capital) Pada PT. Bank Jago Tbk Periode 2019 – 2021 Apriana Anggreini Bangun; Wuri Purnamasari; Gita Asti Diah aprilia
Journal Of Business, Finance, and Economics (JBFE) Vol 4 No 1 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i1.3777

Abstract

The Bank's soundness level is one of the important aspects in the banking world to maintain and protect public trust, thus the bank's soundness level must be maintained and maintained. The purpose of this research is to analyze the soundness level of PT Bank Jago, Tbk using the RGEC method for the 2019-2021 period. The type of data used in this study is secondary data sourced from the Annual Financial Report of PT Bank Jago, Tbk. The results of this research show that PT Bnak Jago, Tbk for the 2019-2021 period in terms of Risk Profile using credit risk gets a very healthy predicate and using liquidity risk gets a fairly healthy predicate, in terms of Good Corporate Governance gets a healthy predicate, in terms of Earnings using ROA and ROE get unhealthy predicate and using NIM get healthy predicate, in terms of Capital get very healthy predicate, and in terms of RGEC aspect get pretty healthy predicate.
Pengaruh Kepercayaan Dan Kemudahan Terhadap Keputusan Pembelian Online Melalui Aplikasi Shopee Wuri Purnamasari
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 2 (2023): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i2.2263

Abstract

Advances in information technology, including the internet, have had a significant impact on various fields, including developments in the world of business and marketing. This research aims to determine the influence of trust and convenience on online purchasing decisions via the Shopee application. The method used in this research is a quantitative method and the assessment of the results of this research is based on respondents' answers using a Likert scale. The population in this research are Gunadarma University students who have used or are currently using the Shopee application. The analytical tools used are Validity Test, Reliability Test, Classical Assumption Test (Normality, Multicollinearity, Heteroscedasticity), Multiple Linear Regression Analysis, F Test, T Test, and Coefficient of Determination Test. Based on the results of static data analysis, this research variable is valid and reliable, in the classic assumption test no multicollinearity and heteroscedasticity were found and it was normally distributed. The research results show that partially (t test) states that the Trust variable (X1) has a significant effect on online Purchasing Decisions (Y) in the Shopee application, while the Convenience variable (X2) has a significant effect on online Purchasing Decisions (Y) in the Shopee application. Simultaneously (F Test) states that the variables Trust (X1) and Convenience (X2) have a significant effect simultaneously or together on online Purchasing Decisions (Y) in the Shopee application.
Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Handphone Merek Xiomi Wuri Purnamasari
Jurnal of Management and Social Sciences Vol. 2 No. 3 (2024): Juli : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v2i3.481

Abstract

This study aims to determine and analyze the influence of brand ambassadors and brand image on Xiaomi products simultaneously and partially on consumer purchasing decisions on Xiaomi cellphones. This study uses primary data as a source of data obtained by distributing questionnaires in the form of google forms and distributed to 100 respondents. The population that is the object of this study is all consumers of Xiaomi brand cellphones. Sampling was carried out using a purposive sampling technique. Respondents came from all groups ranging from 17 years of age and above who knew or had been consumers of Xiaomi brand cellphone products. The testing tools in this study consisted of validity tests, reliability tests, classical assumption tests, multiple linear regression tests, hypothesis tests, and determination coefficient tests. The results of the study showed that partially the brand ambassador variable influenced Purchasing Decisions with a significance value of 0.000 <0.05 or a tcount value of 4.056> ttable 1.985. Brand Image partially influences Purchasing Decision with a significance value of 0.000 <0.05 or a tcount value of 5.208> ttable 1.985. Simultaneously, brand ambassador and brand image influence Purchasing Decision with a significance value of 0.000 <0.05.
PENGARUH ALGORITMA DAN LIVE STREAMING TIKTOK TERHADAP IMPULSE BUYING KONSUMEN FASHION DI TIKTOK SHOP Wuri Purnamasari; Beny Hayato
Journal Ilmiah Rinjani : Media Informasi Ilmiah Universitas Gunung Rinjani Vol. 14 No. 2 (2026): Journal Ilmiah Rinjani: Media Informasi Ilmiah Universitas Gunung Rinjani
Publisher : LPPM Universitas Gunung Rinjani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53952/jir.v14i2.703

Abstract

This study aims to analyze the influence of algorithms and live streaming on the impulse buying behavior of fashion consumers on TikTok Shop. The study employed a quantitative approach using primary data collected through an online questionnaire distributed via Google Forms to 100 respondents selected using a purposive sampling technique. Data were analyzed using SPSS version 30 through validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test (partial), F-test (simultaneous), and the coefficient of determination (R Square). The results indicate that the algorithm variable does not have a significant effect on the impulse buying behavior of fashion consumers on TikTok Shop, with a significance value of 0.102 (>0.05). In contrast, the live streaming variable has a positive and significant effect on impulse buying, with a regression coefficient of 0.559 and a significance value of <0.001 (<0.05). Simultaneously, algorithms and live streaming have a significant effect on impulse buying, as evidenced by an F-statistic of 46.753 and a significance value of <0.001. The coefficient of determination (R Square) of 0.491 indicates that the two independent variables explain 49.1% of the variation in impulse buying, while the remaining 50.9% is influenced by other factors outside the research model. These findings suggest that live streaming is a more dominant factor than algorithms in encouraging consumers to make impulsive purchases on TikTok Shop.
Determinasi Literasi Keuangan dan Risiko Investasi dalam Mendorong Minat Berinvestasi Pengguna Platform Digital Bareksa Nurul Azmi; Yunni Yuniawaty; Istichanah; Wuri Purnamasari
Jurnal Aplikasi Perpajakan Vol. 6 No. 2 (2025): Jurnal Aplikasi Perpajakan
Publisher : Jurnal Aplikasi Perpajakan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jap.v6i2.503

Abstract

Tujuan penelitian ini adalah untuk menganalisis dan mengetahui Pengaruh Literasi Keuangan dan Risiko Investasi Terhadap Minat Berinvestasi Di Platform Digital Bareksa. Metode analisis pada penelitian ini menggunakan data primer kuantitatif, tahap uji yang dilakukan adalah: Uji Validitas, reliabilitas, normalitas, heteroskedastisitas, multikoli nearitas, regresi linier berganda, Uji t, Uji F dan koefisien determinasi. Data yang digunakan dalam penelitian ini menggunakan instrumen kuesioner online dan data valid yang berhasil dikumpulkan sebanyak 100 responden. Metode pengambilan sampel adalah pur posive sampling . Alat bantu yang digunakan dalam penelitian adalah SPSS versi 27. Hasil regresi linear berganda dalam penelitian ini adalah Y = 14,348 + 0,059 푋 1 + 0,215 푋 2 + 푒 . Berdasarkan hasil penelitian, secara parsial variabel literasi keuangan tidak berpengaruh signifikan terhadap minat berinvestasi, sedangkan variabel risiko investasi berpengaruh signifikan terhadap minat berinvestasi di platform digital Bareksa. Secara simultan, literasi keuangan dan risiko investasi berpengaruh signifikan terhadap minat berinvestasi di platform digital Bareksa
Co-Authors Apriana Anggreini Bangun Beny Hayato Gita Asti Diah aprilia Istichanah Nurul Azmi Yunni Yuniawaty