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All Journal Excellent JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Pengabdian Masyarakat J-LEE - Journal of Law, English, and Economics SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT
Indrawati, Iin Dyah
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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THE EFFECTIVENESS OF SERVICE QUALITY AND ACADEMIC SYSTEM INFORMATION TOWARD THE SATISFACTION AND LOYALTY OF STUDENT ( RESEARCH AT HARAPAN BANGSA PURWOKERTO INSTITUTE OF HEALTH SCIENCES ) Indrawati, Iin Dyah
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Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to find out the influences of service quality dimensions such as tangibles, reliability, responsiveness, assurance, empathy and Academic System Information to satisfaction and the influences of all variables to loyalty of students at Harapan Bangsa Purwokerto institute of health sciences. The used technique sampling in this study was random sampling method. The sample in this research was 128 respondents. The data collecting techniques is used observation and questionnaires. The data analytical technique used research instrument test such as validity and reliability tests, linearity test, hypothesis tests such as path analysis, t test, F test, determination coefficient, and coefficient correlation of variables. The test results showed that all instruments were valid and reliable. The analysis results of this study shown that: tangible, reliability, and assurance had a positive and significant effect to satisfaction, responsiveness and Academic Information System had a positive but insignificant effect to satisfaction. Empathy had a negative and insignificant effect to satisfaction. Tangibles, reliability, empathy and satisfaction had a positive and significant effect to loyalty, responsiveness and satisfaction had a positive but insignificant effect to loyalty, and assurance and Academic Information System had a negative and insignificant effect to loyalty. Tangibles, reliability, responsiveness, assurance, empathy, trust and satisfaction simultaneously had a significant effect to loyalty. The results of path analysis showed that: the direct effect of tangibles to loyalty was more effective rather than the indirect effect via satisfaction. The indirect effect of reliability to loyalty via satisfaction was more effective rather than the direct effect to loyalty. The direct effect of responsiveness to loyalty was more effective rather than the indirect effect via satisfaction. The indirect effect of assurance to loyalty via satisfaction was more effective rather than the direct effect to loyalty. The direct effect of empathy to loyalty was more effective rather than the indirect effect via satisfaction. The indirect effect of Academic Information System to loyalty via satisfaction was more effective rather than the direct effect to loyalty. The indirect effect of satisfaction as variable of intervening in this study was able to mediate variable of reliability, assurance and Academic Information System to loyalty but it was unable to mediate variable of tangibles, responsiveness and empathy to loyalty. Tangible was the most dominant variable effect to loyalty. The total effect of tangible to loyalty via satisfaction was most dominant total effect to loyaltyKeywords: Service quality dimensions, Academic Information System, satisfaction, and loyalty.
ANALISIS STUDI KELAYAKAN BISNIS DITINJAU DARI ASPEK PEMASARAN DAN ASPEK KEUANGAN PADA UMKM FRUTTY TUTTY PURWOKERTO Indrawati, Iin Dyah; Faizal Rizky Yuttama
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 1 (2025): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i1.13057

Abstract

The aim of this research is to study the feasibility of the Frutty Tutty Purwokerto business from a market and marketing perspektive as well as financial aspects. Frutty Tutty is a small business that combines food and drink ideas in a culinary setting. Qualitative research is used to collect primary data through interviews with business owners. The research results show that Frutty Tutty has used effective offline and online marketing strategies. Varied products, affordable prices and strategic locations are the keys to attracting customers. From the financial aspect of the Frutty Tutty business, it is a profitable business. This research provides insight into the feasibility of MSMEs such as Frutty Tutty regarding effective marketing strategies by paying attention to exploration and increasing market share.
Keterhubungan Kepercayaan pada Streamer dan Kepercayaan pada Produk dan Pengaruhnya pada Niat Beli dan Kesediaan Membayar Lebih Pengguna Live Commerce Slamet, Slamet; Indrawati, Iin Dyah
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 12 No. 1 (2024): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Juli 2024
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v12i1.6894

Abstract

Live commerce media facilitates more transparent trade. This research investigated how trust in a streamer affects trust in a product, as well as the influence on the trust factor on purchase intention and the willingness to pay more. This research fills two empirical gaps. First, the number of studies on live commerce user behavior is still limited. Second, previous research on live commerce is restricted to a single platform and a single product category. SEM-PLS is used for analysis on 956 live commerce user data. Trust in streamer is statistically supported to have a positive effect on trust in product. Streamer trust and product trust are statistically supported to have a positive impact on purchase intention and readiness to pay more. This research is anticipated to add to the academic literature and contribute to generalizing tests on all live commerce platforms and all product categories.
Meningkatkan Manajemen Bisnis dan Pengetahuan Literasi Keuangan dalam Kegiatan Micro Business Games Yuttama, Faizal Rizky; Indrawati, Iin Dyah
Jurnal Pengabdian Masyarakat - PIMAS Vol. 3 No. 1 (2024): Februari
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v3i1.1348

Abstract

The micro, small and medium enterprises (MSME) sector is one of the components that drives indonesia’s economic growth. Bank Jateng supports the goverment’s efforts to advance MSMEs by holding Micro Business Games (MBG). MBG is very important for MSME actors and prospective players to increase their knowledge of business management and financial literacy. This community service activity acts as a sinergy to help understand business management and financial literacy as the efficiency and effectiveness of entrepreneurs.
Pengaruh Modal Kerja Terhadap Tingkat Profitabilitas PT. BFI Finance Indonesia Tbk. Widadi, Budi; Indrawati, Iin Dyah
J-LEE - Journal of Law, English, and Economics Vol. 5 No. 1 (2023): JUNI
Publisher : LPPM Universitas Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/j-lee.v5i1.1238

Abstract

One of the company’s goals is to get as much profit as possible. Profit or profit is an important means of maintaining the profitability of a business. The higher the expected profit, the better the company can survive, grow and develop and face competition. The purpose of this study was to determine the effect of working capital and operating efficiency on the level of profitability of PT. BFI Finance Indonesia Tbk. This study uses quantitative data types using linear data analysis, with the hypothesis that working capital affect profitability and operational efficiency affects the profitability of PT. BFI Finance Indonesia Tbk
Pengaruh Digitalisasi Terhadap Transformasi Manajemen Sumber Daya Manusia di Perusahaan Zamin, Firly Nailah; Maesaroh, Syarah Nur; Indrawati, Iin Dyah
Seminar Nasional Penelitian dan Pengabdian Kepada Masyarakat 2025 Prosiding Seminar Nasional Penelitian dan Pengabdian Kepada Masyarakat (SNPPKM 2025)
Publisher : Universitas Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/snppkm.v4i1.1375

Abstract

Dalam era digitalisasi yang berkembang pesat, manajemen sumber daya manusia (SDM) mengalami transformasi signifikan dari fungsi administratif menjadi fungsi strategis berbasis teknologi. Digitalisasi, yang dipercepat oleh pandemi COVID-19, mendorong perusahaan untuk mengadopsi sistem kerja jarak jauh, HR Information System (HRIS), penggunaan big data, hingga kecerdasan buatan dalam praktik SDM. Penelitian ini bertujuan untuk mengkaji pengaruh digitalisasi terhadap transformasi manajemen SDM di perusahaan, dengan fokus pada perubahan strategi, tantangan, serta peluang yang muncul. Digitalisasi mempercepat rekrutmen, memperbarui metode pelatihan, meningkatkan akurasi evaluasi kinerja, serta mendorong pengambilan keputusan berbasis data. Namun, tantangan seperti resistensi budaya organisasi, keterbatasan infrastruktur, dan potensi bias algoritmik juga harus dihadapi. Melalui kajian literatur, penelitian ini diharapkan memberikan pemahaman komprehensif mengenai peran teknologi dalam membentuk praktik manajemen SDM yang lebih adaptif, inklusif, dan berdaya saing di era modern.
Co-Authors Faizal Rizky Yuttama Maesaroh, Syarah Nur Slamet . Widadi, Budi Zamin, Firly Nailah