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All Journal Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis YUME : Journal of Management Jurnal Abadimas Gorontalo Jurnal Ekonomi Bisnis Dan Industri (EBI) Jurnal Applied Research in Management and Business J-LEE - Journal of Law, English, and Economics Postgraduate Management Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jipmas : Journal Inovasi Pengabdian Masyarakat
Putri, Puspita Lianti
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SOSIALISASI STRATEGI PENGEMBANGAN POTENSI BISNIS PADA UMKM DI KECAMATAN PURWOKERTO SELATAN Putri, Puspita Lianti
Jurnal Abdimas Gorontalo (JAG) Vol 6 No 2 (2023): Jurnal Abdimas Gorontalo (JAG), November 2023
Publisher : UPPM Politeknik Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30869/jag.v6i2.1258

Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) merupakan salah satu kegiatan usaha yang berkontribusi besar dalam perekonomian nasional. Persaingan yang semakin ketat ini didukung dengan kemajuan teknologi yang semakin berkembang, sehingga mengharuskan UMKM untuk mampu beradaptasi dengan cepat oleh perubahan ini. Strategi bisnis membantu perusahaan untuk mengantisipasi masalah dan menyiasati trend bisnis yang terus berubah. Sehingga rintangan yang menghadang, maupun tujuan yang ditetapkan dapat terwujud. Seperti strategi untuk menarik lebih banyak sales lead, meningkatkan akuisisi pelanggan, meningkatkan kepuasan pelanggan, meningkatkan kualitas produk dan penjualan, atau menghasilkan revenue bisnis dan profitabilitas sebanyak-banyaknya. Strategi bisnis penting bagi pelaku UMKM karena strategi yang baik dapat membantu UMKM mengidentifikasi langkah-langkah kunci yang akan diambil guna mencapai tujuan bisnis. Sosialisasi ini bertujuan untuk memberikan pemahaman pelaku UMKM di Kecamatan Purwokerto Selatan untuk meningkatkan keunggulan kompetitif.
Analisis Srtrategi Bisnis Dalam Upaya Meningkatkan Profitabilitas UMKM Aspikmas Kabupaten Banyumas Putri, Puspita Lianti; Widadi, Budi
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 8, No 2 (2024): September 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v8i2.21931

Abstract

MSMEs are believed to be the main driver of the country's economy. On the other hand, MSMEs also have various limitations and oppose economic globalization due to weak financial resources and competitiveness. Most MSME owners do not have enough knowledge about how to develop a larger business (scale-up). Having a planned business strategy will help MSMEs increase product sales and increase profits. The aim of this research is to formulate, analyze and describe MSME business development strategies by looking at strengths, weaknesses, threats and opportunities and determining appropriate and accurate strategies to increase profitability. The research method used is a qualitative descriptive research method. The data used in this research are primary and secondary data. Data collection techniques through observation, interviews, documentation and distribution of questionnaires to Aspikmas MSMEs. The data analysis used in this research is SWOT analysis (Strength, Weakness, Opportunity and Threat). The results of this research show that an effective strategy based on SWOT Matrix Analysis and the Cartesian SWOT diagram produces an SO (Strength-Opportunity) strategy in quadrant 1, supporting Growth Oriented Strategy.
Peran Inovasi dalam Pengembangan Model Bisnis UMKM di Era Digital Putri, Puspita Lianti; Widadi, Budi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1113

Abstract

The digital era has brought significant changes to various aspects of life, including the business world. Information and Communication Technology (ICT) offers new opportunities for Micro, Small, and Medium Enterprises (MSMEs) to innovate and enhance their competitiveness through various aspects such as products, processes, and business models. MSMEs play a crucial role in the Indonesian economy, contributing approximately 60% to Gross Domestic Product (GDP) and absorbing over 97% of the workforce. Despite this, MSMEs often face challenges such as limitations in capital, technology, and market access. Digital transformation presents great potential to address these challenges by improving operational efficiency, expanding market reach, and developing more relevant products and services. Business model innovation, which involves the use of digital technology to create effective solutions, can enhance MSME performance, as demonstrated by previous research. However, barriers such as limited resources and digital skills often hinder technology adoption. This research aims to examine the role of innovation in the development of MSME business models in the digital era, focusing on the utilization of digital technology, success factors of innovation, and impacts on business performance. Additionally, the study will explore strategies to overcome obstacles in the innovation process. The research is expected to provide in-depth insights and practical recommendations for MSMEs in developing innovative and sustainable business models in the digital era.
PENGARUH LITERASI KEUANGAN, LOCUS OF CONTROL, DAN GAYA HIDUP TERHADAP PENGELOLAAN KEUANGAN PRIBADI PADA GENERASI Z DI KABUPATEN BANYUMAS Ramadhani, Kartika; Putri, Puspita Lianti; Sari, Kartika Dwi Chandra
Jurnal EBI Vol 5, No 2 (2023): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v5i2.177

Abstract

Managing finances in the industrial era 4.0 is an important activity that must be carried out by individuals. Achieving prosperity is highly dependent on the ability to manage finances. The purpose of this study was to determine the effect of financial literacy, locus of control, and lifestyle on personal financial management in generation Z in Banyumas Regency. The data source is primary data by distributing google form questionnaires. The research method uses an explanatory type quantitative approach. The sampling technique used was purposive sampling and obtained 165 generation Z in Banyumas Regency with data analysis using multiple linear regression analysis. The results of partial and simultaneous statistical testing show a positive effect of financial literacy, locus of control, and lifestyle on personal financial managementKeywords: Financial Literacy, Locus of Control, Lifestyle, Personal Financial Management, Generation Z
PENGARUH KEPEMIMPINAN DIGITAL PADA KEUNGGULAN BERSAING GENERASI Z JAWA TENGAH Zuhrufillah, Irfani; Putri, Puspita Lianti
Applied Research in Management and Business Vol. 4 No. 1 (2024): Juni 2024
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v4i1.249

Abstract

Digital Leadership which able to accommodate current digital activities, is one of the variables that can build competitive advantage. The aims of this research is to test the influence of digital leadership in competitive advantage on generation Z. The hypothesis testing method uses simple linear regression because it only has one independent variable, Digital Leadership, which is then tested on the dependent variable, Competitive Advantage. The results obtained show that Digital Leadership has a significant positive influence on Competitive Advantage. In future research, the author suggests that testing needs to add other independent variables, such as innovative work behavior.
PENGARUH INFLUENCER VIRTUAL, KETERLIBATAN PELANGGAN, INTERAKSI PARASOSIAL, DAN KREDIBILITAS INFLUENCER PADA KEPUTUSAN PEMBELIAN GENERASI Z Tamarima, Vena; Slamet, Slamet; Putri, Puspita Lianti
Postgraduate Management Journal Vol. 4 No. 2 (2025): Postgraduate Management Journal
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36352/pmj.v4i2.941

Abstract

Influencer virtual semakin popular dalam pemasaran digital, terutama di kalangan Generasi Z yang aktif di media sosial. Avatar digital ini memberikan fleksibilitas dalam menyampaikan identitas merek dan meningkatkan efektifitas kampanye. Penelitian ini menganalisis dampak influencer virtual, keterlibatan pelanggan, interaksi parasosial, dan kredibilitas influencer pada keputusan pembelian Generasi Z. Dengan pendekatan kuantitatif eksplanatori, data dikumpulkan melalui survei cross-sectional. Hasilnya menunjukkan bahwa influencer virtual berdampak negative pada keputusan pembelian, sementara keterlibatan pelanggan, interaksi parasosial, dan kredibilitas influencer memiliki pengaruh positif signifikan. Temuan ini menekankan pentingnya optimasi faktor-faktor tersebut dalam strategi pemasaran untuk menarik Generasi Z. Penelitian lebih lanjut diperlukan untuk menguji generasi lain dan faktor seperti kepercayaan merek serta ulasan pelanggan.
KNOWLEDGE SHARING DAN KEUNGGULAN BERSAING PADA UMKM JAWA TENGAH Chandra Sari, Kartika Dwi; Putri, Puspita Lianti
Applied Research in Management and Business Vol. 3 No. 1 (2023): Juni 2023
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v3i1.159

Abstract

Peran Usaha Mikro Kecil dan Menengah (UMKM) sebagai tulang punggung ekonomi Indonesia merupakan salah satu sorotan prioritas Pemerintah Negara Indonesia. Peningkatan jumlah UMKM dari tahun-tahun sebelumnya serta perkembangan teknologi memaksa UMKM untuk merubah sudut pandang dari resource based competitiveness menjadi knowledge based competitiveness. Selain itu, keunggulan bersaing juga harus selalu dikembangkan, karena kebutuhan UMKM untuk memenangkan persaingan dalam pasar. Penelitian dilakukan pada 90 sampel UMKM yang tersebar se-Jawa Tengah. Penentuan sampel menggunakan metode purposive sampling dengan ketentuan kriteria sampel adalah memiliki usaha yang berjalan minimal 6 bulan, memiliki rekan ataupun karyawan, serta usaha berlokasi di area Jawa Tengah.  Penelitian ini kemudian menemukan bahwa knowledge sharing (collecting) tidak berpengaruh secara parsial pada keunggulan bersaing, namun knowledge sharing (donating) secara parsial memiliki pengaruh signifikat positif pada keunggulan bersaing.
The Influence Of Gen Z On Family Business Strategy In The Digital Era: A Literature Review Salmah, Aulia Fitria; Fania , Zakia Anik Mazaya, Juwita Sapta; Putri, Puspita Lianti
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8612

Abstract

Studi ini mengeksplorasi pengaruh Generasi Z (Gen Z) terhadap strategi bisnis keluarga di era digital melalui pendekatan tinjauan literatur yang komprehensif. Gen Z, sebagai penduduk asli digital, membawa perspektif unik yang dibentuk oleh kemajuan teknologi, tantangan ekonomi, dan nilai-nilai masyarakat yang terus berkembang. Preferensi mereka untuk transparansi, inovasi, dan keberlanjutan membentuk kembali dinamika bisnis keluarga tradisional. Metodologi ini melibatkan analisis literatur yang ada dari sumber yang kredibel untuk mensintesis wawasan tentang bagaimana Gen Z mendorong transformasi digital, mendorong kolaborasi antargenerasi, dan memengaruhi perencanaan suksesi. Temuan menyoroti peran Gen Z dalam mempercepat adopsi digital, mendefinisikan ulang pendekatan kepemimpinan, dan menjembatani kesenjangan generasi dalam perusahaan keluarga. Studi ini menggarisbawahi pentingnya mengadaptasi strategi bisnis keluarga agar selaras dengan harapan Gen Z untuk keberlanjutan dan daya saing jangka panjang. 
Optimalisasi Strategi Omnichannel: Membangun Keterampilan Pemasaran Digital Siswa SMK Negeri 1 Purwojati Putri, Puspita Lianti; Riska Nadiya Salsabela
Jurnal Inovasi Pengabdian Masyarakat Vol 2 No 1 (2025): JIPMAS : Journal Inovasi Pengabdian Masyarakat
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jipmas.v2i1.148

Abstract

Omnichannel digital marketing has become an increasingly popular strategy in modern business. This strategy integrates various marketing channels to provide a consistent and seamless experience for customers, both online and offline. The aim of this community service program is to optimize the digital marketing skills of students at SMK Negeri 1 Purwojati through the application of omnichannel strategies. This training program provides insights and practical skills in managing integrated marketing campaigns across various digital platforms. By combining theoretical and practical approaches, students are expected to understand the concept of omnichannel and implement it in real-world scenarios. Evaluations show that most students successfully understood and applied omnichannel marketing strategies in their projects. However, challenges include limited infrastructure and the lack of teacher expertise in this field. This program is expected to contribute to enhancing the preparedness of SMK Negeri 1 Purwojati students to face the workforce, which increasingly relies on omnichannel digital marketing.
A COMPETITIVE ADVANTAGE REVIEWED BY MARKET ORIENTATION, PRODUCT INNOVATION AND INNOVATIVE WORK BEHAVIOR IN SMEs TOWARDED RUMAH BUMN PURWOKERTO Sari, Kartika Dwi Chandra; Putri, Puspita Lianti
J-LEE - Journal of Law, English, and Economics Vol. 4 No. 2 (2022): DESEMBER
Publisher : LPPM Universitas Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/j-lee.v4i02.1021

Abstract

The needs of Micro, Small and Medium Enterprises (MSMEs) in developing competitive advantage will determine the sustainability of a business. One important thing that needs to be considered by MSMEs is the competitive advantage that each business has. Excellence is the result of the implementation of value creation that is not capable of being created by the efforts of potential competitors. The need for MSMEs in creating competitive advantage can be seen through market orientation, product innovation, and innovative work behavior. The research population was all SMEs assisted by Rumah BUMN Purwokerto with a sample of 54 business units. The study uses the Multiple Regression Hypothesis Test accompanied by classical assumption tests and instrument tests. For MSME actors assisted by Rumah BUMN Purwokerto, it was found that product innovation, market orientation and innovative work behavior have a positive effect on competitive advantage.
Co-Authors Chandra Sari, Kartika Dwi Faizal Rizky Yuttama Fania , Zakia Anik Mazaya, Juwita Sapta Mukaromah, Siti - Nugrahaeni, Ully Resmi Ramadhani, Kartika Riska Nadiya Salsabela Salmah, Aulia Fitria Sari, Kartika Dwi Chandra Slamet Slamet Tamarima, Vena Widadi, Budi Zuhrufillah, Irfani