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All Journal Jurnal Paradigma Ekonomika Jurnal Disrupsi Bisnis Sustainability (STPP) Theory, Practice and Policy
Sunargo, Sunargo
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Agriculture, Biological Sciences & Forestry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Social Sciences

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Journal : Jurnal Paradigma Ekonomika

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Pengaruh harga, promosi dan lokasi terhadap keputusan pembelian rumah KPR subsidi di PT Sinar Jaya Putra Kampar Batam Sembiring, Elwin Frandika; Sunargo, Sunargo
Jurnal Paradigma Ekonomika Vol. 17 No. 1 (2022): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v17i1.16769

Abstract

PT Sinar Jaya Putra Kampar is one of the developer companies in Batam City. This study aimed to determine the effect of price, promotion, and location on purchasing decisions at PT Sinar Jaya Putra Kampar. The sampling technique in this study used a saturated sampling technique for as many as 114 consumers in the Oleana Park Tanjung Piayu housing project. Data were obtained by distributing questionnaires directly to respondents. The data analysis method in this study is multiple regression which includes: a validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, coefficient of determination test, T-test, and F test. The results showed that price had a positive effect. And partially significant on purchasing decisions with t count 6.781 > t table 1.658 and sig 0.000 < 0.05, the promotion has a positive and somewhat substantial influence on decisions with t count 2.998 > t table 1.658 and sig 0.003 < 0.05, location has a positive effect and partially significant on purchasing decisions with t count 7.677 > t table 1.658 and sig 0.000 < 0.05 and price, promotion and site have a positive and significant effect simultaneously on buying decisions can be seen from F-count with a value of 120.368 > F-Table 2, 68 and with a sig value of 0.000 < 0.05.
Pengaruh ekspor Asia Timur terhadap pengangguran di Indonesia Zamzami, Zamzami; Hastuti, Dwi; Sunargo, Sunargo
Jurnal Paradigma Ekonomika Vol. 15 No. 1 (2020): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v15i1.9220

Abstract

Current economic growth is seen from the ability of a country to produce goods and services that can compete with other countries. Therefore, the purpose of this study is 1) To find out developments in Asia and Indonesia in 2000-2016 and 2) To find out and analyze exports to East Asia at the unemployment rate in Indonesia. This research uses secondary data and several countries as export destinations. Indonesia such as Japan, Hong Kong, South Korea, Taiwan, China, and others. The analytical method used in this study is quantitative and quantitative descriptive. The results of this study indicate the average exports of Asian countries during the 2000-2016 period amounted to 59,328 thousand US $. In addition, the relationship between exports and unemployment has positive and negative relations. The country's export variables that have a positive and significant impact on unemployment in Indonesia are South Korea and other Asian exports. Meanwhile, exports of countries that have a negative and significant impact on unemployment are Chinese and Hong Kong exports. There are also insignificant countries that affect unemployment such as Japan despite high exports and Taiwan countries with higher export levels than Hong Kong.
Co-Authors Aminuyati Dwi Hastuti Safitri, Leny Sembiring, Elwin Frandika Sunargo