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All Journal Sustainability (STPP) Theory, Practice and Policy SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Sunargo
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Komunikasi dan Kepemimpinan Terhadap Kinerja Karyawan PT Enesis Group Batam Irianti, Gina Nuraini; Sunargo
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

Internal communication can be done in various ways by relying on telephone media, internet, whatsapp and so on, the need for communication between fellow employees even with the leadership. Good leadership and smooth internal communication are factors that affect employee performance. Assessing employee performance is important to know how far the organization's goals have been successfully realized. In this study sampling techniques using simple random sampling techniques and sample sizes in taking researchers' samples using the formula slovin. The data analysis methods used are descriptive analysis, data quality test, classical assumption test, multiple linear regression and hypothesis test with the help of spss. The results of data analysis are positive and significant communication on the performance of karyawan PT Enesis Group Batam with a result of t calculated value of 5,982 > t table 1,655. Leadership has a positive and significant influence on the karyawan of pt enesis group batam, with a t calculated value of 4,582 > t table 1,655. The results of the analysis of the influence of communication and leadership of pt enesis group batam prove that there is a positive influence between communication and leadership on employee performance. Communication and leadership simultaneously have a significant and close influence on employee performance.
PENGARUH PROMOSI MEDIA SOSIAL DAN DAYA TARIK TERHADAP KEPUTUSAN PENGUNJUNG WISATA LEMBAH PELANGI indriani; SUNARGO
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

The growth of the tourism industry in Indonesia, which is growing and continues to grow, can be said to have experienced ups and downs due to the COVID-19 pandemic at the beginning of 2020. The amount of support from the government, both central and local governments, is to revive enthusiasm in the world of Indonesian tourism. The high enthusiasm of the Indonesian people who need tours and holidays while still paying attention to the Health protocols that have been determined by the government. The purpose of this research is to find out how much influence social media promotion and attraction together have on the decisions of visitors to Lembah Pelangi tourism. This research uses a quantitative approach or methodology. The population in this study were all visitors who came to the Lembah Pelangi tourist park in the period from October to November 2021. The method of sampling this study used the accidental sampling technique, using the slovin formula, the number of respondents was taken from visitors who had come to visit Lembah Pelangi tourist park in the period October to November 2021, totaling 293 respondents. The data analysis method used in this research is to carry out research instrument testing, (r2) t test (alone), f test (together). Conclusion Based on the results of the study, it was stated that social media promotion with visitor decisions, obtained t count > t table, so that Ho was rejected and Ha was accepted, meaning that social media promotion had a positive and significant effect on the decisions of Pelangi Valley visitors. Attraction also has a positive and significant influence on the decisions of visitors to Lembah Pelangi. Simultaneously, social media promotion and attractiveness have had an influence on the decisions of Lembah Pelangi visitors.
PENGARUH CITRA MEREK DAN DUTA MEREK TERHADAP MINAT BELI KONSUMEN E-COMMERCE BLIBLI PADA MASYARAKAT KOTA BATAM Lee, Billy; Sunargo
SCIENTIA JOURNAL Vol 5 No 1 (2022): Volume 5 Nomor 1 2022
Publisher : LPPM Universitas Putera Batam

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Alongside innovative advancement and PC organizations, they are developing quickly andare a way to address and help the issues of inhabitants. Electronic business (onlinebusiness) is one of the advances in innovation connected with the handling of agreementsfor the buy and offer of resources utilizing PC organizations or the Internet. This makesrivalry in web based business extremely extraordinary, particularly because of the impact ofbrand picture and the impact of organization brand delegates on purchaser interest inbuying. The point of this study is to comprehend whether there is an impact between thebrand picture variable and the brand representative variable on the buying plan of Blibli webbased business shoppers in Batam city society. This study distinguished an all out exampleof 120 respondents among Blibli clients in the city of Batam. The strategy for data assortmentin this study was the dissemination of surveys among the respondents. The technique forinformation examination was enlightening measurements utilizing SPSS (StatisticalPackage for Social Sciences) rendition 26. The consequences of this study show that thereis a positive and critical effect among the factors of brand picture on purchaser interest inbuying Blibli-online business in Batam city local area and there is a positive and huge effectamong brand envoy factors on the purchasing interest of Blibli business shoppers in Batamcity local area. Simultaneously, there is a positive and huge effect of brand picture and brandrepresentatives on the purchasing interest of Blibli electronic business shoppers in Batamcity society
The Role of Entrepreneurship Orientation and Competitive Advantage as Strategy to Improve MSME Performance Post Covid-19 Pandemic in Batam City Sunargo, Sunargo; Sunargo
Sustainability (STPP) Theory, Practice and Policy Vol. 2 No. 1 (2022): Sustainability (STPP) Theory, Practice and Policy June Edition
Publisher : Pusat Kajian Berkelanjutan UIN Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/sdgs.v2i1.1253

Abstract

The Indonesian economy after Covid-19 pandemic has caused a decline in various business sectors, including Micro, Small and Medium Enterprises (MSMEs) which have become the government's attention in national economic recovery. Batam City has shown achievements in handling the COVID-19 pandemic quickly, as well as carrying out economic recovery and sustainability. The entrepreneurial orientation view shows an effort to encourage the improvement of MSME performance by referring to the entrepreneurial aspect, namely daring to take risks, act proactively and always be innovative. Meanwhile, competitive advantage is an important effort so that the performance of MSMEs becomes superior. This study aims to examine the entrepreneurial orientation towards improving the performance of MSMEs through the mediation of competitive advantage after the Covid-19 pandemic in Batam. Testing direct and mediation effect using quantitative methods with statistical tools IBM SPSS software with additional features PROCESS Macro and performing sample bootstrapping technique on research. Data collection is 100 respondents using convenience sampling in Batam city. The results of this study indicate that entrepreneurial orientation is an important resource that can determine the recovery of MSME performance through mediation of competitive advantage. This study offers a contribution to literature in MSMEs field by providing empirical evidence on the extent to which entrepreneurial orientation affects the performance of MSMEs by mediating competitive advantage. Based on theory of resource based view that entrepreneurial orientation has been used as a resource for business organizations in the form of encouragement that refers to the entrepreneurial aspect of making competitive advantage so that it results in improving the performance of MSMEs in a sustainable manner.
Co-Authors Indriani Irianti, Gina Nuraini Lee, Billy Sunargo, Sunargo