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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana JURNAL EDUCATION AND DEVELOPMENT Media Mahardhika International Journal of Economics, Business and Accounting Research (IJEBAR) POINT Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Abadimas Gorontalo Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Abdimas Bina Bangsa Jurnal Pengabdian Kepada Masyarakat BIP'S : Jurnal Bisnis Perspektif Jurnal Riset Akuntansi dan Bisnis Indonesia
Ayu, Stephanie Astrid
Universitas Katolik Darma Cendika
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Journal : Jurnal Abdimas Bina Bangsa

 1 
SOSIALISASI PENGGUNAAN AKUN MARKETPLACE BAGI USAHA KECIL DI CEMANDI SERTA PEMASANGAN PAPAN NAMA JALAN DI SEPANJANG, SIDOARJO, JAWA TIMUR Stephanie Astrid Ayu; Martina Ningtyas
Jurnal Abdimas Bina Bangsa Vol. 2 No. 1 (2021): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (772.284 KB) | DOI: 10.46306/jabb.v2i1.96

Abstract

Program Pengabdian Masyarakat merupakan salah satu program kerja mahasiswa sebagai sarana pembelajaran dalam mengimplementasikan keterampilan untuk hidup bermasyarakat. Program kerja Pengabdian Masyarakat merupakan program wajib yang diselenggarakan oleh Universitas. Melalui program kerja Pengabdian Masyarakat, diharapkan mahasiswa dapat mengelola dan bekerja sama dengan semua unit terkait dalam upaya mewujudkan program kerja yang bermanfaat bagi masyarakat di tempat terselenggaranya program Pengabdian Masyarakat. Kondisi pandemic Covid-19 berdampak pada perubahan sistem dalam pelaksanaan program pengabdian masyarakat. Program kerja kelompok 7 UKDC dilaksanakan di 2 lokasi. Lokasi ditentukan dengan berdasarkan pada jarak lokasi yang tidak terlalu jauh dari tempat tinggal anggota kelompok Pengabdian Masyarakat. Lokasi Pengabdian Masyarakat Kelompok 7 berada di lingkungan Perumahan Griya Kartika Cemandi Kecamatan Sedati dan di Gang Cendrawasih RT 09 RW 06 Sepanjang, Kecamatan Taman, Sidoarjo.Program kerja pengabdian masyarakat ini bertujuan untuk membantu warga Griya Kartika dalam memasarkan dan mengelola usaha warga dalam bidang kuliner dengan memanfaatkan akun marketplace yang saat ini menjadi trend dalam dunia perkulineran. Program kerja di lokasi yang kedua, yaitu di Gang Cendrawasih RT 09 RW 06 Sepanjang, Kecamatan Taman, Sidoarjo  adalah membantu warga dalam pembuatan papan nama jalan serta papan nomor rumah dalam rangka upaya mewujudkan manajemen tata kelola lingkungan tinggal warga. Program pengabdian masyarakat ini dilakukan dalam 3 tahapan yaitu tahapan awal, tahapan proses dan tahapan akhir. Tahapan awal dilakukan dengan melakukan kunjungan ke rumah warga  RT 22 RW 05 Griya Kartika dan RT 09 RW 06 Sepanjang. Untuk tahapan proses dilaksanakan mulai dari pendataan warga di Griya Kartika untuk pembuatan akun marketplace serta pendataan rumah warga di RT 09 RW 06 Sepanjang terutama rumah warga yang belum memiliki nomor rumah. Selanjutnya proses pelaksaanaan pembuatan akun marketplace dan pembuatan serta pemasangan papan nama jalan dan nomor rumah di RT 09 RW 06 Sepanjang
PENGGUNAAN MEDIA SOSIAL DAN MARKETPLACE DALAM PENGEMBANGAN USAHA MIE AYAM BAKAR 99, SEMOLOWARU, SURABAYA Stephanie Astrid Ayu; Citra Anggraini Tresyanto; V. Devina Setyawati; Maria Evangeline Serena Ayu
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.545

Abstract

Wiith the development of technology and information, media promotion that can be used to expand market share is also growing. Digital marketing is currently also increasingly becoming an attractive platform to be used as a means of promotion. Social media and the marketplace are no longer difficult things to learn in order to be used more optimally to promote SME products. However, due to limited knowledge, assistance from intellectuals is needed to provide education and information about the development of information technology and technology, in particular promotional media through social media and marketplaces. This community service was carried out within (five) 5 months, with the main objective of helping business partners who own Warung Mie Ayam Bakar 99 to promote their products through social media and provide assistance in creating marketplace accounts to expand market share. The end result of this assistance is the promotion of business partners using social media, business partners joining the marketplace, namely shopee food and grab food to make it easier for consumers to make purchases
PENDAMPINGAN PENGEMBANGAN BISNIS DENGAN IMPLEMENTASI STRATEGI BISNIS MODEL CANVAS PADA CLOTHING DISTRO PAUL – SURABAYA Citra Anggraini Tresyanto; Stephanie Astrid Ayu; V. Devina Setyawati; Maria Angelina Susilo
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.978

Abstract

Currently, the world of fashion sells a lot via e-commerce. The main cause of this condition is the fashion world's target consumers who focus on the productive age group, namely 15 - 64 years old. However, for young people's fashion, many people aged 15 - 40 are looking at it. This condition then led to the growth of very tight fashion competition. Therefore, fashion businesses need to design a systematic business strategy to ensure the sustainability of their business. One of the business ventures that is facing the current competitive situation with fashion is Paul Distro Clothing. Focusing on men's clothing products, namely t-shirts with character motifs, are the main products. Paul Distro Clothing is one of the business actors who is facing competition in the fashion business, such as the emergence of new competitors with the same products, thrift products which are being loved by young people. This assistance is also needed so that business continuity continues well. The output target of this community service activity is to increase knowledge of partners' business strategies as a business sustainability effort.
Co-Authors Alessandro Franciscus Pangalila Charisma Dimas Affandi Citra Anggraini Tresyanto Citra Anggraini Tresyanto Devi Oktavia Kristinah Ericko, Pedro Mario Johana, Esther Karina Fitria Pramaisella Laurencia Angela Indarto Maria Angelina Susilo Maria Evangeline Serena Ayu Maria Kharisma Anggun Putri Larasati Maria Widyastuti Martina Ningtyas Muh. Bahruddin Musayyanah Musayyanah Paola Sharon Susila Pedro Mario Ericko Rio Hariyanto Susila, Paola Sharon Tresyanto, Citra Anggraini V. Devina Setyawati Weny Indah Kusumawati Wihardono, Laurensia Diana Friscarona Yunanto Tri Laksono, Yunanto Tri