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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Journal of Innovation in Management, Accounting and Business
Kolibu, Relinton Jeremia
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Economics, Econometrics & Finance

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COMPARATIVE ANALYSIS OF CONSUMER BEHAVIOR BETWEEN COMPULSIVE BUYING AND IMPULSIVE BUYING BASED ON MONEY ATTITUDES AND DEMOGRAPHIC IN MANADO Kolibu, Relinton Jeremia; Tumbuan, Willem J. F. A.; Tasik, Hizkia H.D
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.513 KB) | DOI: 10.35794/emba.v6i4.21674

Abstract

Abstract: There are two things which influence consumer buying behavior, namely compulsive and impulsive buying behaviors. The purpose of this research is to find out the difference between consumer behaviors of compulsive and impulsive buyer based on power prestige, retention time, distrust, anxiety, and demographic factors in Manado. This is a comparative research, using Independent Sample T-Test and Multiple Linear Regressions as analytical tools. On the other hand, the data collected in a survey on 200 respondents. The result shows that there is a significant difference based on power prestige, retention time, and distrust but there is no significant difference on anxiety between compulsive and impulsive buyer in Manado. Meanwhile the result of multiple linear regressions test based on impulsive buying shows that only anxiety that has no significant impact on impulsive buying. For compulsive buying, the result shows that power prestige, anxiety, age education, occupation, and income significantly affect compulsive buying, but retention time and distrust have no significant impact on compulsive buying. Consumers that buy impulsively have to start making a plan or make list of things that they want to buy before they go into the shopping centers. Consumers with compulsive buying behavior need to gain control over their shopping decisions.Keywords: comparative analysis, compulsive buying, impulsive buying, money attitudes, age, education, occupation, income.
What Content Marketing Values Shape Consumers’ Brand Equity? Case of Indonesian Service MSEs Kolibu, Relinton Jeremia; Silaban, Daniel Peterson; Tindi, Ricardo Gianluigi
Journal of Innovation in Management, Accounting and Business Vol. 4 No. 3 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v4i3.2596

Abstract

Competition and business sustainability issues are still regarded as the most important challenges for service-based MSEs in Indonesia. Most Indonesian MSEs can only survive up to 6 years. Branding is critical in determining business’ competitiveness and lifespan; therefore, it is crucial to identify ways to improve the MSEs branding. This research seeks to investigate how content marketing (CM) values affects relevant consumer or brand-related outcomes, which consists of informative value, emotional value, and social value on brand equity of service MSEs consumers. A questionnaire was distributed to 120 Indonesian service MSEs users to gather data. To evaluate the hypothesized relationships within the proposed model, this study utilized the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, known for its relevance in exploratory research and sophisticated model estimation. Results revealed that emotional value and social value of CM each has positive influence towards brand equity. However, informative value does not have any influence towards brand equity. Findings of this study enrich the understanding on what values of CM campaign of Indonesian MSEs affects users’ attitude toward their brand. This study provides references for Indonesian service MSEs on how to produce effective contents, particularly in social media, as a part of their branding strategy.
Co-Authors Daniel Peterson Silaban, Daniel Peterson Tasik, Hizkia H.D Tindi, Ricardo Gianluigi Tumbuan, Willem J. F. A.