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All Journal JURNAL RISET BISNIS DAN MANAJEMEN Journal of Innovation in Management, Accounting and Business Business Management
Daniel Peterson Silaban, Daniel Peterson
mm feb unsrat
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Intrinsic Value Dan Market Value Pada Event China Market Crash 2015 (Studi Kasus Pada Industrial And Commercial Bank Of China Ltd) Silaban, Daniel Peterson
JURNAL RISET BISNIS DAN MANAJEMEN Vol 4, No 3 (2016): JRBM Vol 4 no 3 tahun 2016
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to understand the changes that occurred on intrinsic value and market value after the emergence of market crash, also to analyze both impact and its form that exist between market crash and both valuation methods. The research results show that: significant changes do occur in intrinsic value and market value after the market crash. The results also show that market crash gives a significant impact towards both intrinsic value and market value. The significant impact of market crash causes the heavy downturn in both market intrinsic value and market value Keywords: market crash, intrinsic value, market value
Does Emotion-Inducing Digital Content Enhances Brand Equity and Brand Loyalty? Evidence from Indonesian MSEs Silaban, Daniel Peterson
Business Management Vol 4, No 4 (2025): Business Management November
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i4.9507

Abstract

Digital Content Marketing (DCM) plays an increasingly strategic role for micro and small enterprises (MSEs), particularly service-based businesses that rely on trust and strong branding. This study examines how emotional value, as a core dimension of DCM, influences brand outcomes in the context of service-based MSEs in North Sulawesi, Indonesia. Drawing on advertising value theory and the theory of consumption values, the research investigates the effects of emotional value on brand equity and brand loyalty, while also testing the mediating role of brand equity. A purposive survey was conducted with 226 consumers who had interacted with the Instagram accounts of local MSEs. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. Results show that emotional value significantly enhances both brand equity and brand loyalty. Moreover, brand equity strongly predicts loyalty and partially mediates the relationship between emotional value and loyalty. These findings emphasize the importance of emotion-inducing digital content in strengthening brand superiority and consumer loyalty, while offering actionable insights for managers, business associations, and policymakers supporting MSE competitiveness in emerging markets.
What Content Marketing Values Shape Consumers’ Brand Equity? Case of Indonesian Service MSEs Kolibu, Relinton Jeremia; Silaban, Daniel Peterson; Tindi, Ricardo Gianluigi
Journal of Innovation in Management, Accounting and Business Vol. 4 No. 3 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v4i3.2596

Abstract

Competition and business sustainability issues are still regarded as the most important challenges for service-based MSEs in Indonesia. Most Indonesian MSEs can only survive up to 6 years. Branding is critical in determining business’ competitiveness and lifespan; therefore, it is crucial to identify ways to improve the MSEs branding. This research seeks to investigate how content marketing (CM) values affects relevant consumer or brand-related outcomes, which consists of informative value, emotional value, and social value on brand equity of service MSEs consumers. A questionnaire was distributed to 120 Indonesian service MSEs users to gather data. To evaluate the hypothesized relationships within the proposed model, this study utilized the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, known for its relevance in exploratory research and sophisticated model estimation. Results revealed that emotional value and social value of CM each has positive influence towards brand equity. However, informative value does not have any influence towards brand equity. Findings of this study enrich the understanding on what values of CM campaign of Indonesian MSEs affects users’ attitude toward their brand. This study provides references for Indonesian service MSEs on how to produce effective contents, particularly in social media, as a part of their branding strategy.
Co-Authors Kolibu, Relinton Jeremia Tindi, Ricardo Gianluigi