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All Journal Journal of Islamic Monetary Economics and Finance Action Research Literate (ARL) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan The South East Asian Journal of Management Jurnal Indonesia Sosial Sains
Muhammad Miqdad Robbani
Department Of Management, Universitas Indonesia
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Social Sciences

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Journal : Action Research Literate (ARL)

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Navigating Uncertainty: Evaluating the Pandemic's Impact on Warung Upnormal's Expansion Strategy Alanudin, Dian; Miqdad Robbani, Muhammad
Action Research Literate Vol. 8 No. 8 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i8.490

Abstract

The COVID-19 pandemic presented significant challenges to the food and beverage industry, impacting consumption patterns and economic dynamics. This research aims to evaluate the impact of the COVID-19 pandemic on the expansion strategy of Warunk Upnormal, one of the leading restaurant chains in Indonesia. This research employs a case study approach to explore the impact of the COVID-19 pandemic on the food and beverage industry in Indonesia. the pandemic led to a 40% decline in sales, necessitating adaptations like transitioning to take-away-only operations. While foot traffic gradually recovered post-pandemic, changing consumer preferences prompted the closure of multiple outlets. Financial strains exacerbated by the franchise model underscored the delicate balance between profitability and operational sustainability. Similarly, other startups like Kopi Kenangan faced challenges despite alternative business strategies. Roy Mandey of the Indonesian Retailers Association emphasizes the importance of adaptability and innovation in navigating volatile market conditions. Sustained innovation and a deep understanding of evolving consumer preferences will be crucial for future success in the post-pandemic landscape.
Co-Authors Dian Alanudin Fatiya Rumi Humaira Kirana Rukmayuninda Ririh Kirana Rukmayuninda Ririh Luh Putu Ratna Sundari Mahdiah Aulia Niken Iwani Surya Putri Niken Iwani Surya Putri, Niken Iwani Surya Sulung, Liyu Adhi KAsari