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All Journal Jurnal Dinamika Hukum Jurnal CREPIDO: Jurnal Mengenai Dasar-Dasar Pemikiran Hukum Filsafat dan Ilmu Hukum Golden Ratio of Marketing and Applied Psychology of Business
Sari, Indah Mutiara
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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POLICY IN THE ERA OF PANDEMIC: IS GOVERNMENT’S LEGAL CULTURE AFFECTING? Anggraeni, Ricca; Sari, Indah Mutiara
Jurnal Dinamika Hukum Vol 21, No 1 (2021)
Publisher : Faculty of Law, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jdh.2021.21.1.2864

Abstract

During the era of pandemic, the government was required to formulate policies that could protect its citizens from the spread of the pandemic, and also all the effects that were present because of it. Unfortunately the Government is too late to take steps to anticipate the spread of Covid-19 Pandemic in Indonesia. And as the consequence, various policies are implemented, ranging from general policies to policies in the implementation technical level. As a result, several policies have been ignored by the community, ranging from the provisions of the Large-Scale Social Restrictions regulated through Government Regulations, to the technical provisions concerning restrictions on the travel of people in the context of acceleration of handling Covid-19. Social reality shows that the policies taken by the Government have not been successfully obeyed by the Indonesian people. Through Foucault's theory of power relations, it can be stated that the Government has lost its power during the Covid-19 Pandemic, because regulation as a reflection of the Government's power has not been demanded by the public. An interesting problem is, it turns out that the legal culture that lives in the community is not the cause of these neglection, but the legal culture of the Government itself in determining various policies during the pandemic is the main cause.Keywords: Covid-19 Pandemic; Legal Culture; Policy
The Effect of Brand Image, Price and Product Quality on Purchasing Decisions for Iphone Products Sari, Indah Mutiara; Asral, A.
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.454

Abstract

This study is designed to examine the impact of Brand Image, Price, and Product Quality on Purchasing Decisions for iPhone products, especially in competition with other brands. The increasingly competitive condition of the cellphone market, especially with the emergence of iPhone products as a basic necessity in an ever-growing era, also affects the company's strategy for maintaining its position in the market. In addition, this study also aims to identify the most dominant factor influencing the purchase decision of iPhone products between Brand Image, Price, or Product Quality. The survey method was chosen to collect information from 96 respondents of potential iPhone product users at Universitas Pelita Bangsa, specifically from the class of 2020 students at the Faculty of Economics, Business Management Study Program. In this research, the approach applied is quantitative, using questionnaires and literature studies as data collection techniques. Data analysis was carried out through several methods, including validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. Based on the t-test results, a calculated t-value of 2.861 with a significance level of 0.005 was obtained, indicating acceptance of the initial hypothesis. This confirms the significant and positive effect of brand image on purchasing decisions. The t-test results on the price variable produced a t-value of 8.009 with a significance level of 0.00, which indicates that the second hypothesis is accepted. This shows that price partially has a positive and significant influence on purchasing decisions. Meanwhile, the product quality variable obtained from the t-test results shows a calculated t-value of 2.022 with a significance of 0.046, stating the acceptance of the third hypothesis and indicating a positive and significant effect of product quality on purchasing decisions. Based on these findings, it can be concluded that 81.5% of purchasing decisions are influenced by a combination of brand image, price, and product quality variables, while the other 18.5% are influenced by other variables not examined in this study.
MENELISIK TERTIB HUKUM PERATURAN PEMERINTAH PENGGANTI UNDANG-UNDANG MELALUI VALIDITAS SUATU NORMA HUKUM Anggraeni, Ricca; Sari, Indah Mutiara
CREPIDO Vol 2, No 1 (2020): Jurnal Crepido July 2020
Publisher : Bagian Dasar-Dasar Ilmu Hukum & Hukum dan Masyarakat Fakultas Hukum Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/crepido.2.1.35-45

Abstract

Pergulatan tendensi dalam membentuk suatu peraturan bukanlah hal baru dalam dunia peraturan perundang-undangan. Hukum yang berorientasi pada masyarakat adalah mimpi yang harus segera diwujudkan oleh pemerintah Indonesia. Namun sayangnya, hal ini seperti masih jauh untuk diwujudkan jika melihat pada kebijakan-kebijakan yang dikeluarkan pada saat ini. Seperti Peraturan Pemerintah Pengganti Undang-Undang (Perppu) Nomor 1 Tahun 2020 tentang Kebijakan Keuangan Negara dan Stabilitas Sistem Keuangan Untuk Penanganan Pandemi Corona Virus Disease 2019 (COVID- 19) dan/atau Dalam Rangka Menghadapi Ancaman yang Membahayakan Perekonomian Nasional dan/atau Stabilitas Sistem Keuangan yang sejak ditetapkannya menuai beragam tanggapan negatif yang didominasi oleh kecurigaan masyarakat bahwa melalui instrumen Perppu ini, pemerintah lebih mengakomodasi kepentingan pragmatis dibanding kebutuhan masyarakat. Keberadaan Perppu ini kemudian dipersoalkan validitasnya sebagai sebuah norma hukum yang dikeluarkan dalam waktu singkat dengan alasan keadaan yang memaksa. DPR kemudian dituntut untuk menjadi lembaga pengampu Perppu agar tetap sejalan dengan konsep peraturan perundang-undangan di Indonesia.
The Effect of Brand Image, Price and Product Quality on Purchasing Decisions for Iphone Products Sari, Indah Mutiara; Asral, A.
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.454

Abstract

This study is designed to examine the impact of Brand Image, Price, and Product Quality on Purchasing Decisions for iPhone products, especially in competition with other brands. The increasingly competitive condition of the cellphone market, especially with the emergence of iPhone products as a basic necessity in an ever-growing era, also affects the company's strategy for maintaining its position in the market. In addition, this study also aims to identify the most dominant factor influencing the purchase decision of iPhone products between Brand Image, Price, or Product Quality. The survey method was chosen to collect information from 96 respondents of potential iPhone product users at Universitas Pelita Bangsa, specifically from the class of 2020 students at the Faculty of Economics, Business Management Study Program. In this research, the approach applied is quantitative, using questionnaires and literature studies as data collection techniques. Data analysis was carried out through several methods, including validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. Based on the t-test results, a calculated t-value of 2.861 with a significance level of 0.005 was obtained, indicating acceptance of the initial hypothesis. This confirms the significant and positive effect of brand image on purchasing decisions. The t-test results on the price variable produced a t-value of 8.009 with a significance level of 0.00, which indicates that the second hypothesis is accepted. This shows that price partially has a positive and significant influence on purchasing decisions. Meanwhile, the product quality variable obtained from the t-test results shows a calculated t-value of 2.022 with a significance of 0.046, stating the acceptance of the third hypothesis and indicating a positive and significant effect of product quality on purchasing decisions. Based on these findings, it can be concluded that 81.5% of purchasing decisions are influenced by a combination of brand image, price, and product quality variables, while the other 18.5% are influenced by other variables not examined in this study.
Co-Authors Asral, A. Ricca Anggraeni