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All Journal Jurnal Kajian Manajemen Bisnis Jurnal Cendekia Islam Indonesia
Rahmi, Maulina
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Green Brand dan Green Trust Terhadap Keputusan Pembelian Produk The Body Shop Yasri, Yasri; Engriani, Yunita; Rahmi, Maulina
Jurnal Kajian Manajemen Bisnis Vol 6, No 2 (2017): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (69.88 KB) | DOI: 10.24036/jkmb.10838300

Abstract

The purpose of this study is to analyze: (1) The influence of green brand on green trust, (2) The influence of green brand on purchase decision (3) The influence of green trust on purchase decision. This type of research is causative research. The population of this study are consumers who visited The Body Shop shop in Padang City. The sampling technique of this research is non probability sampling technique with accidental sampling method with total sample amounted to 100 people. The data used are primary data and secondary data. Data analysis technique used is path analysis. Hypothesis test in this research is done by t test. The result of the research showed: (1) Green brand significant and positive to green trust with value of acceptance 0.815 (2) Green brand significant and positive to purchase decision with value of acceptance 0,545 (3) Green trust significant and positive to purchase decision with value of acceptance 0,434.  Keywords: Green Brand, Green Trust, Purchase Decision
Implementation of Direct Learning Model to Improve Student Learning Outcomes in Islamic Education Learning at SMP S Ummul Ayman II Liana, Eka Farah; Rahmi, Maulina
Jurnal Cendekia Islam Indonesia Vol. 1 No. 1 (2025): JANUARY 2025
Publisher : MANDAILING GLOBAL EDUKASIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62945/jcii.v1i1.12

Abstract

This study aims to improve student learning outcomes in Islamic religious education learning by using direct learning. This study is a classroom action research that uses four steps, namely planning, action, observation and reflection. The subjects of this study were junior high school students. The data for this study were obtained by test and observation techniques. Tests are used to measure learning outcomes and observations are used to analyze teacher and student learning activities. The data analysis technique used in this study is descriptive statistics by comparing the results obtained with indicators of research success. The results of the study indicate that direct learning can improve student learning outcomes in Islamic religious education learning. This can be seen from the increase in the percentage of student learning completion in each cycle with details of the pre-cycle 48.71%, the first cycle 66.39% and in the second cycle it increased to 89.66%. Thus, the use of direct learning can be used as an alternative to improve student learning outcomes in Islamic religious education learning.
Co-Authors Liana, Eka Farah Yasril Yunus Yunita Engriani