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All Journal Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Purwanto, Yusuf
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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THE INFLUENCE OF SOCIAL MEDIA, BRANDING STRATEGY, AND E-SERVICE QUALITY MEDIA ON PURCHASE DECISIONS THROUGH DIGITAL LITERACY OF PANDESARI MSME PRODUCTS Purwanto, Yusuf; Agung Winarno; Wening Patmi Rahayu
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 4 (2024): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i4.1813

Abstract

Consumer purchasing decisions are critical for businesses, necessitating the implementation of effective strategies to attract attention and secure buyers for their products. Factors influencing these decisions include social media, branding strategies, and the quality of e-services, all of which must be optimally managed to achieve the best results. In this study, a quantitative research method was employed. Data analysis was conducted using Partial Least Square (PLS), a variance-based approach to Structural Equation Modeling (SEM). The bootstrapping analysis of all variables revealed P-values below 0.005, indicating that all hypotheses were accepted. Consequently, the analysis demonstrates that social media, branding strategy, and e-service quality significantly impact purchase decisions through digital literacy.
PEMANFAATAN SAMPAH UNTUK MENUMBUHKAN KESADARAN DAN KENYAMAN LINGKUNGAN DI PULAU UNTUNG JAWA, KEPULAUAN SERIBU Bastuti, Sofian; Muryanto, Heri; F, Wakhit Ahmad; Purwanto, Yusuf; Septiyanto, Andri
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1 (2020): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v1i1.4009

Abstract

Garbage is one of the complex problems faced by developing countries and developed countries in the world, including Indonesia. Waste problem is no longer just a matter of cleanliness and the environment, but has become a social problem that has the potential to cause conflict. Untung Java Island has an area of 40.10 ha, geographically the island of Untung Jawa is located close to the mainland of Tanjung Pasir and Greater Jakarta. As a tourist attraction, Untung Jawa Island cannot be separated from the problem of garbage or waste. Some garbage is on the coast. The method used to solve the problem of waste utilization is counseling method, discussion method and simulation method. The basic thing offered to help solve the problem is through the activities of fostering and mentoring the local community of Untung Jawa Island, which is packaged with the name of the activity of Utilizing Trash Can in Various Angles to Grow Environmental Awareness and Cleanliness. Of the 50 family heads in kelurahan fortunately in Java, most of the responses were positive with results that did not care for 4 people or 8%, it was normal for 18 people or 36%, Caring for 15 people or 30%, Very concerned for 13 people or 26%.
Co-Authors Bastuti, Sofian F, Wakhit Ahmad Muryanto, Heri Septiyanto, Andri Wening Patmi Rahayu