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Business strategy formulation for ku ka to gain competitive advantage in e-commerce industry Ramadhan, Mochamad; Fajarindra Belgiawan, Prawira
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. E-commerce is a process of buying and selling that occurs between business perpetrators and consumers via online. Nowadays, e-commerce has made it easier for people to do shopping without having to bother buying directly from a physical store. However, most of e-commerce platforms in Indonesia are B2C platforms that provide various products made from abroad, especially China Due to this circumstance, Ku Ka as one of the e-commerce platforms in Indonesia decided to start its own operations in 2015 on a social business model basis that only sells Indonesian products as a differentiator among other e-commerce platforms and has a noble purpose to help the local business perpetrators and SMEs in Indonesia. This study aims to analyze the current condition of the e-commerce industry and propose a new competitive strategy for Ku Ka to improve its competitiveness. There are four questions that are discussed and answered during this research. The first question is “what is the current condition in the e-commerce industry?” Second, “what are the current Ku Ka business strategies?” The third one is “what are the best competitive strategies for Ku Ka?” and the last one is “what other features that need to be implemented in Ku Ka’s platform?” The external analysis needs to be conducted on this research in order to define the level of external opportunities and threats faced by Ku Ka in the e-commerce industry, while internal analysis is conducted to review resources, strengths, and weaknesses of Ku Ka itself within the company. In addition, TOWS Matrix and Five Diamond Strategy are useful for formulating alternatives and solutions that need to be implemented inside Ku Ka in order to improve its competitiveness. Furthermore, the author formulates a series of business solutions by focusing on three main dimensions, which are Features & Technology, Partnerships, and Campaign.Keywords: e-commerce, Ku Ka, competitive strategy, online shopping, online retailer.

Pengaruh Metode Manhaji Dalam Pembelajaran Bahasa Arab (Aspek Membaca) Kelas 2 Diniyah Pondok Pesantren Al Mizan Muhammadiyah Lamongan Ramadhan, Mochamad; Asrori, Asrori; Arifin, Sokhibul
Ilmuna: Jurnal Studi Pendidikan Agama Islam Vol. 7 No. 2 (2025): in Press
Publisher : Program Studi Pendidikan Agama Islam STIT al Urwatul Wutsqo Bulurejo Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/ilmuna.v7i2.1948

This study aims to determine the influence of the Manhaji method: nahwu Sharaf guidance by reciting in learning Arabic (reading aspect) of the Al Mizan Muhammadiyah Lamongan Islamic Boarding School. The subject of this study is the 2nd grade of Diniyah Islamic Boarding School Al Mizan Muhammadiyah Lamongan. The problem experienced is the factor the factor that students cannot read in Arabic using the Manhaji method. This study uses quantitative research based on the type of data in the from of numbers, namely in the from of numbers through the suspension process based on the results of this study. The Manhaji method has no effect on Arabic language learning (reading aspect) with a t-value of calculation (0.812) < t-table (2.035), then Ho is accepted and Ha is rejected meaning “The Manhaji Method has no significant effect on the Arabic language learning method (reading aspect)”, with a very low level of relationship seen from the correlation test, namely and R value of 0.140. This shows that level of relationship between the independent variable and the bound variable is very low, so it can be see that the existence of the manhaji method does not improve the Arabic language (reading aspect) of grade 2 students of the Al Mizan Muhammadiyah Lamongan Islamic Boarding School.

PENGARUH METODE MANHAJI DALAM PEMBELAJARAN BAHASA ARAB (ASPEK MEMBACA) KELAS 2 DINIYAH PONDOK PESANTREN AL MIZAN MUHAMMADIYAH LAMONGAN Ramadhan, Mochamad; Asrori, Asrori; Arifin, Sokhibul
Ilmuna: Jurnal Studi Pendidikan Agama Islam Vol. 7 No. 2 (2025): in Press
Publisher : Program Studi Pendidikan Agama Islam STIT al Urwatul Wutsqo Bulurejo Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/ilmuna.v7i2.1948

This study aims to determine the influence of the Manhaji method: nahwu Sharaf guidance by reciting in learning Arabic (reading aspect) of the Al Mizan Muhammadiyah Lamongan Islamic Boarding School. The subject of this study is the 2nd grade of Diniyah Islamic Boarding School Al Mizan Muhammadiyah Lamongan. The problem experienced is the factor the factor that students cannot read in Arabic using the Manhaji method. This study uses quantitative research based on the type of data in the from of numbers, namely in the from of numbers through the suspension process based on the results of this study. The Manhaji method has no effect on Arabic language learning (reading aspect) with a t-value of calculation (0.812) < t-table (2.035), then Ho is accepted and Ha is rejected meaning “The Manhaji Method has no significant effect on the Arabic language learning method (reading aspect)”, with a very low level of relationship seen from the correlation test, namely and R value of 0.140. This shows that level of relationship between the independent variable and the bound variable is very low, so it can be see that the existence of the manhaji method does not improve the Arabic language (reading aspect) of grade 2 students of the Al Mizan Muhammadiyah Lamongan Islamic Boarding School.

PERANCANGAN CONCEPT ART DESAIN KOSTUM BERTEMA POST-APOCALYPTIC DENGAN PEMANFAATAN PRODUK EIGER Ramadhan, Mochamad; Maskat, Suryadi; Prana, Irvan Satya
Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora Vol. 2 No. 1 (2024): Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora
Publisher : Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/kultura.v2i1.831

Perancangan Concept Art desain kostum bertema Post-Apocalyptic dengan pemanfaatan produk EIGER sebagai referensi memiliki tujuan agar industri dalam negri dapat bersaing dengan pasar internasional. Menteri Perdagangan Agus Suparmanto mengatakan “Konsumsi masyarakat terhadap produk dalam negeri dapat memberikan efek domino bagi menguatan pasar dalam negeri, mengkatkan lapangan kerja bagi masyarakat, dan menjamin pekerja lokal. Untuk itu, saya mengajak seluruh masyarakat indonesia berbelanja produk-produk dalam negri.” Hal ini menjadi menjadi dorongan yang kuat untuk mendukung dan memajukan industri dalam negeri. Dengan menggabungkan unsur lokal dengan tema yang populer dapat menarik atensi masyarakat, mengingat bahwa tema Post-Apocalyptic cukup digandrungi oleh pecinta perfilman dan gamers. Suksesnya industri entertainment yang menggarap tema Post-Apocalyptic menjadi alasan mengapa penulis memilih tema Post-Apocalyptic sebagai tema yang akan digarap. Dengan memanfaatkan tema Post-Apocalyptic penulis melihat oportunitas yang berpotensi untuk berguna dalam mempromosikan produk EIGER dan menarik perhatian maryarakat terhadap produk lokal guna memajukan perekonomian negara. Dengan ini, memberikan peluang terhadap industri fashion indonesia untuk dapat bersaing dengan industri internasional.

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